Scenario
0 likes422 views
The document discusses scenarios and how they are used in design and product development. It provides definitions and descriptions of scenarios, including that they are narratives that describe how a user would interact with a product to achieve a goal. The document also illustrates different types of scenarios like user scenarios, cross-channel scenarios, and social scenarios. It provides questions to consider when writing scenarios and examples of how scenarios can be documented and mapped out.
![PEOPLE ACTIVITIESCONTEXT
Who are we talking about?
What are the analogous
competitive experiences?
Describe some of the things your
[user/customer/audience] might do?
What are their goals?
What motivates them?
What technologies or
devices are involved?
What are the business goals?
Funding? Support? Vision?
Existing company / product
brand or new entrant?
How do they think about this space?
What is the technology environ-
ment intended to support this
project?
Project goals?
What are their
needs and desires?
What is familiar to
them?
What cultural considerations
should we be aware of?](https://image.slidesharecdn.com/scenario-140423044129-phpapp02/85/Scenario-7-320.jpg)
Scenario
- 1. Scenarios
- 2. A scenario is a description of a persona using a product to achieve a goal, they describe an instance of usein context.
- 3. Scenarios are usually narratives that tell a story describing one or more tasks in a speci鍖c environmental situation.
- 4. The next schema illustrates the things that should be considered when writing scenarios.
- 5. EN ABLING (BIZ & TECH) CONTEXT CULTURAL & SOCIAL CONTEXT are driven by MOTIVATIONS which can be Are defined by Segments, Roles, Knowledge & Skills, Demographics, etc. Develop Learned Behaviors & Patterns, Task-Mindsets, etc. can be ENVIRONMENTAL, SOCIAL OR HISTORICAL USERS TASKS DEVICE/ PLATFORM CONTEXT can be have NATURAL BEHAVIORS AND DESIRES which are affected by... include: PEOPLE Beliefs Attitu des Expectations Personality Experiences Emotions Prio rKnowledge SOCIAL M O NETARY EMOTIONAL IDE A LO GICAL include: OBJECTS RELATIONAL, HISTORICAL OR EMOTIONAL PEOPLE ACTIVITIESCONTEXT
- 6. EN ABLING (BIZ & TECH) CONTEXT CULTURAL & SOCIAL CONTEXT are driven by MOTIVATIONS which can be Are defined by Segments, Roles, Knowledge & Skills, Demographics, etc. Develop Learned Behaviors & Patterns, Task-Mindsets, etc. can be ENVIRONMENTAL, SOCIAL OR HISTORICAL USERS TASKS DEVICE/ PLATFORM CONTEXT can be have NATURAL BEHAVIORS AND DESIRES which are affected by... include: PEOPLE Beliefs Attitu des Expectations Personality Experiences Emotions Prio rKnowledge SOCIAL M O NETARY EMOTIONAL IDE A LO GICAL include: OBJECTS RELATIONAL, HISTORICAL OR EMOTIONAL PEOPLE ACTIVITIESCONTEXT Who are the users Whats going on with the users Who make it possible What users does Why users does it Where it takes place
- 7. PEOPLE ACTIVITIESCONTEXT Who are we talking about? What are the analogous competitive experiences? Describe some of the things your [user/customer/audience] might do? What are their goals? What motivates them? What technologies or devices are involved? What are the business goals? Funding? Support? Vision? Existing company / product brand or new entrant? How do they think about this space? What is the technology environ- ment intended to support this project? Project goals? What are their needs and desires? What is familiar to them? What cultural considerations should we be aware of?
- 9. Goals ! What is the user trying to accomplish? How do the users actions 鍖t into the objectives of the organization?
- 10. Process ! What are the steps the user will follow? How does information 鍖ow from one step to the next? What are the various roles (such as creator, contributor, editor, or approver) that are involved?
- 11. Inputs & Outputs ! What materials and information will the user need to successfully use the interface? What will they need from the interface to continue with their overarching goals?
- 12. Experience ! What similar things has the user done in their past? How has the organization survived without this design in the past?
- 13. Constraints ! What physical, temporal, or 鍖nancial constraints are likely to impose themselves on the users work?
- 14. Physical Environment ! How much space does the user have to experience? What materials on their spot? What access do they have to necessary information? What is taped to their monitor?
- 15. Tools In use ! What hardware and software does the user currently use?
- 16. Relationships ! What are the interconnections between the primary user and other people who are a鍖ected by the tool?
- 18. PEOPLE ACTIVITIESCONTEXT PEOPLE ACTIVITIESCONTEXT PEOPLE ACTIVITIESCONTEXT MENTALMODELS USECASES PERSONAS PEOPLE ACTIVITIESCONTEXT TASKANALYSIS/ PEOPLE ACTIVITIESCONTEXT CARDSORTING SCENARIOS PEOPLE ACTIVITIESCONTEXT PEOPLE ACTIVITIESCONTEXT PEOPLE ACTIVITIESCONTEXT BUSINESSDISCOVERY USECASES DESIGNRESEARCH which leads to... INPUT OUTPUT PROTOTYPES MODELS WIREFRAMES SITEMAPS SKETCHES. ETC.
- 19. User Scenario
- 20. EN ABLING (BIZ & TECH) CONTEXT CULTURAL & SOCIAL CONTEXT are driven by MOTIVATIONS which can be Are defined by Segments, Roles, Knowledge & Skills, Demographics, etc. Develop Learned Behaviors & Patterns, Task-Mindsets, etc. can be ENVIRONMENTAL, SOCIAL OR HISTORICAL USERS TASKS DEVICE/ PLATFORM CONTEXT can be have NATURAL BEHAVIORS AND DESIRES which are affected by... include: PEOPLE Beliefs Attitu des Expectations Personality Experiences Emotions Prio rKnowledge SOCIAL M O NETARY EMOTIONAL IDE A LO GICAL include: OBJECTS RELATIONAL, HISTORICAL OR EMOTIONAL PEOPLE ACTIVITIESCONTEXT
- 21. ACTIVITIES ACTIVITIES PEOPLE ACTIVITIES Cross-Channel Scenarios Within an identified activity, there may be several channels that are crossed... ...but given a series of activities, the model could fan out to support this scenario. PEOPLE ACTIVITIESCONTEXT
- 22. PEOPLE ACTIVITIESPEOPLE CONTEXT PEOPLE Social Activities If other people are passive objects in the activity, then the model is fine as is. But if the activity involves or facilitates a high degree of interaction between active participants, then the people portion of the model could fan out, representing multiple people gathered around the same activity. PEOPLE ACTIVITIESCONTEXT
- 23. Tools
- 24. Mind Map Scenario is an excellent application of mind mapping. To create a future scenario mind map, start with a central topic related to your area of strategic focus, and then add 鍖rst-level branches entitled external forces, scenarios, patterns, strategies and signals.
- 26. Scenario Maping Like task analysis youre basically attempting to map out all the steps that a user will take to complete a task, with an initial focus on what your user will do
- 28. Scenario Comic Scenarios can be documented as comics or concise narrative descriptions.
- 30. Tour Buddy Customized tour guide And Social Networking services PENTA Oh, Bong hwan Park, Geun wan Kim, Hyun soo Hwang, Jung won Koo, Soyeun
- 31. info center get infoget info published info read general info DIY digital info ask people ask people Impromptu Travel Seoul plan to travel friend book web travel agency friend available unavailable be alone鍖nd somebody arround you alone meet friend pamphlet provided internet time centered event centered location centered activity centered recommended schedule concierge dont know dont know what to doknow what to do by interest by Schedule know how to get there transportation guide call friend with friend
- 32. Visit tourbuddy.com And Register!! Trip to Seoul?! Then Yes, you do. Then get a Tour Buddy App. And install it. No, you dont . Dont worry we do rental service. I have extra time. but, Its not enough to travel all around in Seoul. However, I want to have a great time! Do you Have Smart Phone? Im tried. Find some places to get your body relaxed on Tour Buddy. Download information you want to visit.(business hours, location, transportation, etc.) If you want pamphlet, it will let you know where it is. Get other users comments on the web and also Tour Buddy in different languages. Turn on word matching Function and Set your word on Tour buddy. Ex) NamsanTower, male, dinner, taking picture each other Word Matching Function Turn off I am in historical place, wondering what kind of story it has. Tour Buddy will explain what you want to know. Download Location Centered Theme!! Form Tour BuddyWherever you are, Tour Buddy will be your side. You can meet other Tour Buddy user around you. If you want, you can join with them. I can call a taxi that Tour buddy recommend. Its reliable and safe!!
- 33. She found Tour Buddy website and it is very informative Jenny / 23 Art school student Register for personal account and put in your profile and interests. Get recommended schedules and path with marked map, She found Tour Buddy also has a community that offers working information about Seoul. In the community she found id: ice princess who need a partner for traveling Seoul. Email id: ice princess. Meet on-line and get closer and decide to go to Seoul together. They rearrange schedule and book airplane and hotel together. Arrive Seoul on July 15th. Go to Tour Buddy center in the airport and rent a smart phone. Login Tour Buddy and get every schedules and maps, information they saved online. Get funny mission from other Tour Buddy Users Imitate Monkey infront of Kyungbok Palace Take pictures and upload on SNS and Check others photos. They got lost and decide to take taxi but taxi driver seems he doesnt speak English. Rearrange schedules with smart phone. They get a message from Tour Buddy about an event to Korean food tomorrow. Visit Kyungbok Palace. In the hotel, they share their stories with Tour Buddy SNS From other users, they find out that there is a big party in Hongdea club In the Morning, Jenny find Ice princess can not get up. So Jenny decide to go travel alone. She check ice princesss profile and thinks It could be nice to travel Seoul with her. Call interpreter offered by Tour Buddy, And communicate with taxi driver. Jenny visit Namsan learn about Korean Food. After the class, Ice princess join her. They return the smart phones at the airport.
- 34. Plan to visit Korea by himself. Stay for around 2 weeks. Mike / 24 Phillipino Visit www.tourbuddy.com register and get information about Seoul. Get recommended courses> Asia> Korea> Seoul on the site. Rent Tour Buddy USIM Chip and inserted it to his Smart Phone. Took a taxi and describe his destination in Korean using Essential Expression>Korean on the Tour Buddy site. A subway map in the Tour Buddy is very easy and useful to foreigners. Get information about places by using the Scan Search. He got bored while going around Seoul according to the recommended course. He clicked the Smart Tour and Tour Buddy indicated available courses to move randomly. He tried to chat with someone and found one to meet in person. He looked for someone around him by using the Whos Here? He uploaded his daily story on the www.tourbuddy.com, shared it, and some people leaved comments about it. Tour Buddy will explain what you want to hear. He kept a diary on the Daily Record at and organized photos and then stored them in the Memory Manager. He planed for next day referring the comments and went to bed. He met John, American, and enjoyed dinner together and shared stories with each other.