2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
1. SCENARIO EIGENREIZER
Wat rood staat in dit scenario staat niet in de presentatie. Voor het scenario kan het wel blijven staan, maar dan weten jullie dat.
DOELEN VISUEEL TEKST (VOICE-OVER?) KEUZE MOGELIJKHEDEN
Doel 1: Verkennen van de Kaart van Nederland met Welkom bij reisbureau EigenReizer, Keuze uit alle provincies van
provincies: kompasroos in bovenhoek (altijd hier kun je een eigen reisgids maken. Je Nederland.
in beeld). kunt een reisgids maken van heel
Kies 辿辿n provincie waar je meer Daaronder staat een tekstvak Nederland door alle provincies te Of keuze klaar (reisgids maken).
over wilt weten om mee te met de uitleg (zie tekst). bezoeken en de bezienswaardigheden
starten. Rechtsonder in beeld staat een toe te voegen in je eigen reisgids. Je Keuze: Overijssel
knop met klaar waarmee de kunt er ook voor kiezen om een reisgids
kinderen elk moment kunnen te maken van 1 provincie.
stoppen met de reis en de Klik op de provincie die je als eerst wilt
reisgids kunnen maken. bezoeken.
Doel 2: Verkennen van de Inzoomen op Overijssel. In welke plaats wil je de reis Keuze voor de verschillende
plaatsen in de provincie: Kaart van Overijssel met daarin beginnen? plaatsen en geografische plekken.
de te leren plaatsen.
Kies een plaats in de provincie Linksonder staat een tekstvak Of keuze klaar (reisgids maken).
waar je meer over wilt weten. met de uitleg (zie tekst).
Onder in beeld verschijnt een Of keuze terug naar Nederland.
klein kaartje van Nederland met
Overijssel uitgelicht. Keuze: Deventer
Rechtsonder in beeld staat een
knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
Doel 3: Verkennen van Inzoomen op Deventer. Welkom in Deventer, algemene uitleg Keuze voor verschillende
bezienswaardigheden in een Welkoms woord en algemene Deventer. Klik op een van de bezienswaardigheden:
plaats in een bepaalde provincie: informatie over Deventer bezienswaardigheden om deze te - Deventer Koekhuisje (+
verschijnt. bekijken en/of toe te voegen aan je verhaal)
Kies een bezienswaardigheid in Onder in beeld verschijnt, naast reisgids. - Go Ahead Eagles-stadion
de plaats waar je meer over wilt het kaartje van Nederland, een - IJsselkade (geschiedenis
weten. kaartje van Overijssel met Deventer handelsstad)
2. Deventer aangegeven. - Eigen informatie
Rechtsonder in beeld staat een
knop met klaar waarmee de Of keuze klaar (reisgids maken).
kinderen elk moment kunnen
stoppen met de reis en de Of keuze naar Overijssel.
reisgids kunnen maken.
Keuze: Deventer Koekhuisje
Subdoel 3.1: Bepaal of de Inzoomen op informatie Informatie over het Koekhuisje. Keuze om informatie toe te
bezienswaardigheid met de Deventer Koekhuisje. voegen in de reisgids of niet.
gegeven informatie relevant is Informatie verschijnt en is een
om toe te voegen in de reisgids: verhaal om te lezen. Keuze: wel
Onder in beeld verschijnt naast
Voeg de informatie van deze het kaartje van Nederland en Keuze terug naar Deventer.
bezienswaardigheid toe aan je Overijssel de kaart van Deventer.
reisgids als je deze informatie Rechtsonder in beeld staat een Of keuze klaar (reisgids maken).
interessant vindt. knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
Subdoel 3.2: Informatie over een Een reisgids verschijnt met De zelf toegevoegde informatie. Keuze om de toegevoegde
interessante bezienswaardigheid daarop de afbeelding en de informatie weer te verwijderen.
opslaan in de reisgids om zo een informatie over het Deventer
koppeling te maken tussen, koekhuisje. Of keuze om de reisgids te
provincie, plaats en Onder de informatie staat een sluiten.
bezienswaardigheid voor het knop met verwijderen om de
beter onthouden van de toegevoegde afbeelding en Keuze: sluiten
topografie. informatie te verwijderen.
Rechtsboven in de hoek staat
een knop sluiten om de reisgids
te sluiten en terug te gaan naar
de informatie over het Deventer
koekhuisje.
Rechtsonder in beeld staat een
knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
3. Subdoel 3.1: Bepalen of de Inzoomen op informatie Informatie over het Deventer Keuze om informatie toe te
bezienswaardigheid met de Deventer koekhuisje koekhuisje. voegen in de reisgids of niet.
gegeven informatie relevant is Informatie verschijnt. Onder in
om toe te voegen in de reisgids: beeld verschijnt de kaart van Keuze: niet
Deventer.
Voeg de informatie van deze Rechtsonder in beeld staat een Keuze terug Deventer.
bezienswaardigheid toe aan je knop met klaar waarmee de
reisgids als je deze informatie kinderen elk moment kunnen Of keuze klaar (reisgids maken).
interessant vindt. stoppen met de reis en de
reisgids kunnen maken. Keuze: Deventer
Doel 3: Verkennen van Kaart van Deventer met Welkom in Deventer, algemene uitleg Keuze voor verschillende
bezienswaardigheden in een bezienswaardigheden. Deventer. Klik op een van de bezienswaardigheden:
plaats in een bepaalde provincie: Rechtsonder in beeld staat een bezienswaardigheden om deze te - Deventer Koekhuisje (+
knop met klaar waarmee de bekijken en/of toe te voegen aan je verhaal)
Kies een bezienswaardigheid in kinderen elk moment kunnen reisgids. - Go Ahead Eagles-stadion
de plaats waar je meer over wilt stoppen met de reis en de - IJsselkade (geschiedenis
weten. reisgids kunnen maken. Deventer handelsstad)
- Eigen informatie
Of keuze klaar (reisgids maken).
Of keuze terug naar Overijssel.
Keuze: IJsselkade
Subdoel 3.1: Bepalen of de Inzoomen op informatie Informatie over de IJsselkade. Keuze om informatie toe te
bezienswaardigheid met de IJsselkade. voegen in de reisgids of niet.
gegeven informatie relevant is Informatie verschijnt. Onder in
om toe te voegen in de reisgids: beeld verschijnt de kaart van Keuze: niet
Deventer.
Voeg de informatie van deze Rechtsonder in beeld staat een Keuze terug naar Deventer.
bezienswaardigheid toe aan je knop met klaar waarmee de
reisgids als je deze informatie kinderen elk moment kunnen Of keuze klaar (reisgids maken).
interessant vindt. stoppen met de reis en de
reisgids kunnen maken. Keuze: Deventer
Doel 3: Verkennen van Kaart van Deventer met Welkom in Deventer, algemene uitleg Keuze voor verschillende
bezienswaardigheden in een bezienswaardigheden. Deventer. Klik op een van de bezienswaardigheden:
4. plaats in een bepaalde provincie: Rechtsonder in beeld staat een bezienswaardigheden om deze te - Deventer Koekhuisje (+
knop met klaar waarmee de bekijken en/of toe te voegen aan je verhaal)
Kies een bezienswaardigheid in kinderen elk moment kunnen reisgids. - Go Ahead Eagles-stadion
de plaats waar je meer over wilt stoppen met de reis en de - IJsselkade (geschiedenis
weten. reisgids kunnen maken. Deventer handelsstad)
- Eigen informatie
Of keuze klaar (reisgids maken).
Of keuze terug naar Overijssel.
Keuze: Eigen Informatie
Doel 3.3: Door eigen informatie Inzoomen op leeg formulier. Je hebt gekozen om eigen informatie Keuze om informatie toe te
meer betekenis geven aan de Rechtsonder in beeld staat een toe te voegen. Heb je zelf iets voegen in de reisgids of niet.
plaats voor het beter onthouden knop met klaar waarmee de meegemaakt in deze stad, dan kun je
van de topografie. kinderen elk moment kunnen dat hier typen. Ben je klaar met typen, Keuze terug naar Deventer.
stoppen met de reis en de klik dan op de reisgids (voeg toe aan
Eigen informatie/ervaringen reisgids kunnen maken. brochure). Of keuze klaar (reisgids maken).
toevoegen. In Deventer wonen mijn opa en oma en
we zijn samen naar de bioscoop Keuze: wel
geweest.
Subdoel 3.2: Informatie over een Een reisgids verschijnt met De zelf toegevoegde informatie. Keuze om de toegevoegde
interessante bezienswaardigheid daarop de afbeelding en de informatie weer te verwijderen.
opslaan in de reisgids om zo een informatie van het Deventer
koppeling te maken tussen, koekhuisje en de eigen Of keuze om de reisgids te
provincie, plaats en toegevoegde informatie over de sluiten.
bezienswaardigheid voor het eigen ervaring.
beter onthouden van de Onder alle informatie staat een Of keuze klaar (reisgids maken).
topografie. knop met verwijderen om de
toegevoegde afbeelding en Keuze: sluiten
informatie te verwijderen.
Rechtsboven in de hoek staat
een knop sluiten om de reisgids
te sluiten en terug te gaan naar
de pagina waar een nieuw eigen
5. ervaring kan worden
toegevoegd.
Rechtsonder in beeld staat een
knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
Doel 3.3: Door eigen informatie Inzoomen op leeg formulier. Je hebt gekozen om eigen informatie Keuze om informatie toe te
meer betekenis geven aan de Rechtsonder in beeld staat een toe te voegen. Heb je zelf iets voegen in de reisgids of niet.
plaats voor het beter onthouden knop met klaar waarmee de meegemaakt in deze stad, dan kun je
van de topografie. kinderen elk moment kunnen dat hier typen. Keuze terug naar Deventer.
stoppen met de reis en de
Eigen informatie/ervaringen reisgids kunnen maken. Of keuze klaar (reisgids maken).
toevoegen.
Keuze: Deventer
Doel 3: Verkennen van Kaart van Deventer met Welkom in Deventer, algemene uitleg Keuze voor verschillende
bezienswaardigheden in een bezienswaardigheden. Deventer. Klik op een van de bezienswaardigheden:
plaats in een bepaalde provincie: Rechtsonder in beeld staat een bezienswaardigheden om deze te - Deventer Koekhuisje (+
knop met klaar waarmee de bekijken en/of toe te voegen aan je verhaal)
Kies een bezienswaardigheid in kinderen elk moment kunnen reisgids. - Go Ahead Eagles-stadion
de plaats waar je meer over wilt stoppen met de reis en de - IJsselkade (geschiedenis
weten. reisgids kunnen maken. Deventer handelsstad)
- Eigen informatie
Of keuze klaar (reisgids maken).
Of keuze terug naar Overijssel.
Keuze: Overijssel
Doel 2: Verkennen van de Inzoomen op Overijssel. Op welke plek wil je de reis beginnen? Keuze voor de verschillende
plaatsen in de provincie: Kaart van Overijssel met daarin plaatsen en geografische plekken.
de te leren plaatsen.
Kies een plaats in de provincie Linksonder staat een tekstvak Of keuze klaar (reisgids maken).
waar je meer over wilt weten. met de uitleg (zie tekst).
Onder in beeld verschijnt een Keuze: Zwolle
klein kaartje van Nederland met
6. Overijssel uitgelicht.
Rechtsonder in beeld staat een
knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
Doel 4: Visualiseren van de reis Kaart van Overijssel met een Je rijdt nu van Deventer naar Zwolle, je
voor verduidelijking van de auto die rijdt van Deventer naar gaat dus richting het noord-
ligging van de plaatsen ten Zwolle. noordwesten.
opzichte van elkaar en in de De kompasroos komt groter in
provincie. beeld en de richting van de auto
(noord) licht op.
Doel 3: Verkennen van Kaart van Zwolle met Welkom in Zwolle, algemene uitleg Keuze voor verschillende
bezienswaardigheden in een bezienswaardigheden. Zwolle. Klik op een van de bezienswaardigheden:
plaats in een bepaalde provincie: Rechtsonder in beeld staat een bezienswaardigheden om deze te - Peperbus
knop met klaar waarmee de bekijken en/of toe te voegen aan je - IJsselhallen
Kies een bezienswaardigheid in kinderen elk moment kunnen reisgids. - Verhaal over
de plaats waar je meer over wilt stoppen met de reis en de blauwvingers
weten. reisgids kunnen maken. - Eigen informatie
Of keuze klaar (maken brochure)
Keuze: verhaal over
blauwvingers
Subdoel 3.1: Bepalen of de Inzoomen op verhaal over Informatie over de Blauwvingers. Keuze om informatie toe te
bezienswaardigheid met de blauwvingers. voegen in de reisgids of niet.
gegeven informatie relevant is Informatie verschijnt. Onder in
om toe te voegen in de reisgids: beeld verschijnt de kaart van Keuze: wel
Zwolle.
Voeg de informatie van deze Rechtsonder in beeld staat een Keuze terug naar Nederland,
bezienswaardigheid toe aan je knop met klaar waarmee de Overijssel of Deventer.
reisgids als je deze informatie kinderen elk moment kunnen
interessant vindt. stoppen met de reis en de Of keuze klaar (reisgids maken).
reisgids kunnen maken.
Subdoel 3.2: Informatie over een Een reisgids verschijnt met De zelf toegevoegde informatie. Keuze om de toegevoegde
interessante bezienswaardigheid daarop de afbeelding en de informatie weer te verwijderen.
opslaan in de reisgids om zo een informatie van het Deventer
7. koppeling te maken tussen, koekhuisje en de eigen Of keuze om de reisgids te
provincie, plaats en toegevoegde informatie over de sluiten.
bezienswaardigheid voor het eigen ervaring en de afbeelding
beter onthouden van de en de informatie over de Of keuze klaar (reisgids maken).
topografie. Blauwvingers.
Onder alle informatie staat een Keuze: Sluiten
knop met verwijderen om de
toegevoegde afbeelding en
informatie te verwijderen.
Rechtsboven in de hoek staat
een knop sluiten om de reisgids
te sluiten en terug te gaan naar
de pagina waar een nieuw eigen
ervaring kan worden
toegevoegd.
Rechtsonder in beeld staat een
knop met klaar waarmee de
kinderen elk moment kunnen
stoppen met de reis en de
reisgids kunnen maken.
Subdoel 3.1: Bepalen of de Inzoomen op verhaal over Informatie over de Blauwvingers. Keuze om informatie toe te
bezienswaardigheid met de blauwvingers. voegen in de reisgids of niet.
gegeven informatie relevant is Informatie verschijnt. Onder in
om toe te voegen in de reisgids: beeld verschijnt de kaart van Keuze: niet
Zwolle.
Voeg de informatie van deze Rechtsonder in beeld staat een Keuze terug naar Nederland,
bezienswaardigheid toe aan je knop met klaar waarmee de Overijssel of Deventer.
reisgids als je deze informatie kinderen elk moment kunnen
interessant vindt. stoppen met de reis en de Of keuze klaar (reisgids maken).
reisgids kunnen maken.
Keuze: Klaar (reisgids maken).
Doel 5: Bewerken van de reisgids Reisgids met gekozen informatie. Je gaat nu de reisgids afmaken. Kies de Bewerken van de folder.
kleuren die je wilt en print het uit. In de
Doel 5.1 Voor herhaling van de reisgids staat ook een kaart waar je
informatie voor het beter precies kunt zien hoe je gereisd hebt.
onthouden van de topografie.
8. Doel 5.2: Om de motivatie van de
leerlingen voor het leren van de
topografie vast te houden.