See "Newser": Tinder-like app for news developed by four programmers and one UX designer from Schibsted Tech Polska. The app got 2nd place during Stavanger Hackathon 2015.
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Editor's Notes
#4: problem presentation
- current news applications focus on providing news the old-fashioned, boring way
- why scroll when all you want is to reach information?
- why does this website serve me content I'm not interested in?
#5: Tinder-like way of presenting news
* USER EXPERIENCE
- simplicity over complexity (only one news at a time)
- content over layout (no additional waterfalls and distracting elements)
#6: NASTEPNY
* FEEDBACK
- intuition over convention
- opinions over comments (possibility to give feedback)
#7: * target market
- youth,
- have 5 minutes of spare time,
- want to actively affect content which is served to them by the media
#8: but why use newser from editor standpoint?
- has potential to generate buzz,
- instant feedback from users
- allows to momentarily identify viral potential or general negative reception,
GADGETS!
- special function - shake loads power-article (quite like powersong in Nike Running but better),
BUSINESS
- possibility to opt out of humorous app behaviour (broadens target audience beyond youth)
- serving content based on collected user preferences
- login with spid, (and possible somewhere along the road with facebook to be able co aggregate info about groups)
- include adverts after few read articles (weather based, regular); ability do give feedback on the ad itself!
- based on user activity we will present him with rewards for specific categories, times of day and night, local businesses (beacons allow for ads, promos etc.) - this could be a good approach at utilizing gameification strateg-則za`z` 則 1贈 贈 ~Aaq 2A
#9: team (about our team)
- team consists of experienced developers whose main focus has lately been on media solutions
#10: if you want to see our app, come and ask! we will gladly show it to you
TOO FEW TIME! NO APP IN APP STORE
ANY QUESTIONS?