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Schmooze- Build and foster your professional network

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Aiswaria Nair
Aiswaria Nair

Forging new professional connections and building your network from the ground up is hard. Schmooze gives you a platform to grow and foster your professional network, right within your workplace.

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SCHMOOZE Aish Nair Product School Build and foster your professional network, one lunch at a time
THE CURIOUS CASE OF WHY
THE CURIOUS CASE OF WHY
THE CURIOUS CASE OF WHY
PROBLEM Forging new professional connections and building your network from the ground up is SO hard THE CURIOUS CASE OF WHY
PHASE I The Lunch Experiment ? Grab lunch ? Find a random co-worker ? Initiate a conversation HYPOTHESIS VALIDATION
HYPOTHESIS VALIDATION PHASE II User Interviews ? In person (2 participants) ? Online research survey (23 participants)
0% 15% 30% 45% 60% Skip Lunch Solo riders 6% 56% 36% 2% Q: What is your typical lunch hour like? HYPOTHESIS VALIDATION
Q. Are you open to the idea of occasionally having lunch with someone you do not know beforehand? Yes 84% No 12% Other 4% HYPOTHESIS VALIDATION
With Schmooze, you simply have to put in a request prior to lunch and our algorithm will match you with a person depending on your preferences. How does the idea sound to you? 0% 20% 40% 60% 80% Dope! Count me in Does not rock my world Meh Other 76% 8% 4% 12% HYPOTHESIS VALIDATION
¡°The most productive tool for generating good ideas remains a circle of humans at a table, talking shop. Steven Johnson, Where Good Ideas Come From
SOLUTION Schmooze Schmooze empowers you to build your network organically and foster your professional connections right at the workplace, one lunch at a time ? Casual conversations ? Collaboration/Subject Matter expertise ? Mentorship
CB Insights
Human Resource Buyers Content communities Recruitment Compensation/ Payroll Employee Benefits Talent Management and Employee relations Workforce planning Legal/Compli ance MARKET OPPORTUNITY Human Resource vendors
Society for Human Resource Management https://www.shrm.org/ Last week¡¯s fundings: $37M+ MARKET OPPORTUNITY
Gallup* Deloitte, Ampit- https://ampit.io/mentorship-program-can-companys-competitive-advantage/ MARKET OPPORTUNITY U.S businesses worry about employee retention 79% Women mentors say ¡°No one ever asked us¡± 67% Fortune 500 companies offer mentoring programs 71% Gen Z rank these as their top priorities in terms of benefits Healthcare & Mentoring Amount spent by the company to replace an employee Annual salary
HELE N Director, Human Resources BUYER PERSONA ? Create inclusive work environments for better business outcomes ? Align employees to the company¡¯s business goals ? Invest in processes that enable employees to make a difference GOA LS CHALLE NGES? Job churn ? Workplace silos ? Incentivize employees to build and perpetuate professional networks ¡°Culture is the single biggest competitive advantage to building sustainable companies¡±
¡°This is my first time at a large company, there¡¯s so much to learn! I feel excited and overwhelmed at the same time¡± SYD NEY USER PERSONA New college graduate ? Connectivity and community ? Find the right tools to get started on long term career goals GOA LS CHALLE NGES? Needs help finding a mentor ? Needs help understanding how she fits into the company and how the company fits into her career
COLI N USER PERSONA UX Researcher (SME) ? Collaborate and share his UX expertise ? Internal change agent GOA LS CHALLE NGES? Needs help finding relevant side projects ¡°Design is intelligence made visible. Collaboration is Innovation made visible.¡±
? Advocate for young professionals ? Improve gender diversity at the workplace MentorMEE RA GOA LS CHALLE NGES ? Logistics- finding motivated mentees and managing timelines ¡°Every beginner possesses a great potential to be an expert in his or her chosen field.¡± USER PERSONA
DESIGN
DESIGN ? Standalone app ? 3 step request: When, Where, What ? Up to 5 tags for every schmooze ? Schmooze feedback
COMPETITIVE LANDSCAPE ? Organic 1:1 networking ? Specific agenda ? Target audience ? Multiple tracks ? Break workplace silos
KEY SUCCESS METRICS User engagement (Activation + Retention) Footprint ? Active Users (Daily, Monthly) ? Time spent in App ? Number of Power Schmoozers ? Feedback analysis ? Enterprise adoption ? Product demonstrations
GO-TO MARKET PLAN- MVP ? Product Standalone mobile application ? Price Subscription based revenue model ? Placement -App store -HR conferences -University demos ? Promotion -Press releases/ Blogs -Conferences/ speaking engagements -Social media outreach -Regular Beta events
PRODUCT PRICING Standard Professional Enterprise Up to 100 users 100-500+ users 500+ users N/A N/A Slack/Hipchat integration N/A Scheduling assistant Scheduling assistant Limited access to multiple tracks Restricted access to mentorship track Unlimited access N/A Priority email support Priority email + phone support N/A Analytics Analytics + API access
WHAT LIES AHEAD: PRODUCT ROADMAP ? First Beta ? Trade shows ? HR Conferences ? Second Beta Launch ? Slack App launch ? University partnerships ? White Papers ? Customer feedback analysis ? Analyse metrics ? Research Papers ? Speaking engagements at conferences
So long, until we schmooze next time

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Schmooze- Build and foster your professional network

  • 1. SCHMOOZE Aish Nair Product School Build and foster your professional network, one lunch at a time
  • 5. PROBLEM Forging new professional connections and building your network from the ground up is SO hard THE CURIOUS CASE OF WHY
  • 6. PHASE I The Lunch Experiment ? Grab lunch ? Find a random co-worker ? Initiate a conversation HYPOTHESIS VALIDATION
  • 7. HYPOTHESIS VALIDATION PHASE II User Interviews ? In person (2 participants) ? Online research survey (23 participants)
  • 8. 0% 15% 30% 45% 60% Skip Lunch Solo riders 6% 56% 36% 2% Q: What is your typical lunch hour like? HYPOTHESIS VALIDATION
  • 9. Q. Are you open to the idea of occasionally having lunch with someone you do not know beforehand? Yes 84% No 12% Other 4% HYPOTHESIS VALIDATION
  • 10. With Schmooze, you simply have to put in a request prior to lunch and our algorithm will match you with a person depending on your preferences. How does the idea sound to you? 0% 20% 40% 60% 80% Dope! Count me in Does not rock my world Meh Other 76% 8% 4% 12% HYPOTHESIS VALIDATION
  • 11. ¡°The most productive tool for generating good ideas remains a circle of humans at a table, talking shop. Steven Johnson, Where Good Ideas Come From
  • 12. SOLUTION Schmooze Schmooze empowers you to build your network organically and foster your professional connections right at the workplace, one lunch at a time ? Casual conversations ? Collaboration/Subject Matter expertise ? Mentorship
  • 14. Human Resource Buyers Content communities Recruitment Compensation/ Payroll Employee Benefits Talent Management and Employee relations Workforce planning Legal/Compli ance MARKET OPPORTUNITY Human Resource vendors
  • 15. Society for Human Resource Management https://www.shrm.org/ Last week¡¯s fundings: $37M+ MARKET OPPORTUNITY
  • 16. Gallup* Deloitte, Ampit- https://ampit.io/mentorship-program-can-companys-competitive-advantage/ MARKET OPPORTUNITY U.S businesses worry about employee retention 79% Women mentors say ¡°No one ever asked us¡± 67% Fortune 500 companies offer mentoring programs 71% Gen Z rank these as their top priorities in terms of benefits Healthcare & Mentoring Amount spent by the company to replace an employee Annual salary
  • 17. HELE N Director, Human Resources BUYER PERSONA ? Create inclusive work environments for better business outcomes ? Align employees to the company¡¯s business goals ? Invest in processes that enable employees to make a difference GOA LS CHALLE NGES? Job churn ? Workplace silos ? Incentivize employees to build and perpetuate professional networks ¡°Culture is the single biggest competitive advantage to building sustainable companies¡±
  • 18. ¡°This is my first time at a large company, there¡¯s so much to learn! I feel excited and overwhelmed at the same time¡± SYD NEY USER PERSONA New college graduate ? Connectivity and community ? Find the right tools to get started on long term career goals GOA LS CHALLE NGES? Needs help finding a mentor ? Needs help understanding how she fits into the company and how the company fits into her career
  • 19. COLI N USER PERSONA UX Researcher (SME) ? Collaborate and share his UX expertise ? Internal change agent GOA LS CHALLE NGES? Needs help finding relevant side projects ¡°Design is intelligence made visible. Collaboration is Innovation made visible.¡±
  • 20. ? Advocate for young professionals ? Improve gender diversity at the workplace MentorMEE RA GOA LS CHALLE NGES ? Logistics- finding motivated mentees and managing timelines ¡°Every beginner possesses a great potential to be an expert in his or her chosen field.¡± USER PERSONA
  • 22. DESIGN ? Standalone app ? 3 step request: When, Where, What ? Up to 5 tags for every schmooze ? Schmooze feedback
  • 23. COMPETITIVE LANDSCAPE ? Organic 1:1 networking ? Specific agenda ? Target audience ? Multiple tracks ? Break workplace silos
  • 24. KEY SUCCESS METRICS User engagement (Activation + Retention) Footprint ? Active Users (Daily, Monthly) ? Time spent in App ? Number of Power Schmoozers ? Feedback analysis ? Enterprise adoption ? Product demonstrations
  • 25. GO-TO MARKET PLAN- MVP ? Product Standalone mobile application ? Price Subscription based revenue model ? Placement -App store -HR conferences -University demos ? Promotion -Press releases/ Blogs -Conferences/ speaking engagements -Social media outreach -Regular Beta events
  • 26. PRODUCT PRICING Standard Professional Enterprise Up to 100 users 100-500+ users 500+ users N/A N/A Slack/Hipchat integration N/A Scheduling assistant Scheduling assistant Limited access to multiple tracks Restricted access to mentorship track Unlimited access N/A Priority email support Priority email + phone support N/A Analytics Analytics + API access
  • 27. WHAT LIES AHEAD: PRODUCT ROADMAP ? First Beta ? Trade shows ? HR Conferences ? Second Beta Launch ? Slack App launch ? University partnerships ? White Papers ? Customer feedback analysis ? Analyse metrics ? Research Papers ? Speaking engagements at conferences
  • 28. So long, until we schmooze next time