Schooner Group Pricing Strategies
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Schooner Group is a company that provides services and products to help operations run smoothly. The document discusses Schooner Group's pricing structure, including components of pricing like costs, profits, and administration. It also examines pricing types, strategies, breaking even points, and how revenue and expenses can fluctuate depending on business cycles and external factors. The goal is to determine the optimal pricing approach.
Schooner Group Pricing Strategies
- 1. Schooner Group, IncBringing Smooth Sailing to Your Operationswww.Schooner-Group.com
- 2. Pricing StructureServicesProducts© Schooner Group, Inc., 2007-2010
- 3. Pricing Structure© Schooner Group, Inc., 2007-2010
- 6. Direct Costs$AdministrationRentMarketingServicesCost of Goods SoldDirect PersonnelDelivery© Schooner Group, Inc., 2007-2010
- 7. © Schooner Group, Inc., 2010Break EvenThousands
- 8. © Schooner Group, Inc., 2010Average Revenue & Expenses for year
- 9. Rev $17k,
- 11. © Schooner Group, Inc., 2010Looking at Cyclical Nature of business
- 12. Low - Rev $13k, Exp $14k
- 13. Med – Rev $16k, Exp $15k
- 14. High – Rev $21k, Exp $19kBreak Even
- 15. Pricing ComponentsRevenue needed per month
- 16. Convert to Sales
- 17. Billable Hours
- 18. Sales
- 19. Average Transactions© Schooner Group, Inc., 2007-2010
- 20. Pricing TypesCost - Plus
- 21. Target Return
- 22. Value Based
- 23. Psychological
- 24. Product Line© Schooner Group, Inc., 2007-2010
- 26. Market
- 27. Contract
- 29. Initial Discount
- 30. Loss Leader
- 31. Optional Products© Schooner Group, Inc., 2007-2010
- 33. Related Markets
- 35. Sell More for Less
- 37. Cash Discount
- 38. Product Line© Schooner Group, Inc., 2007-2010
- 40. Bundle Pricing
- 41. Geographic© Schooner Group, Inc., 2007-2010
- 42. Schooner Group, IncBringing Smooth Sailing to Your Operationswww.Schooner-Group.com