Schrodinger's investments: How to evaluate business cases in this crazy world
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This document discusses Schrodinger's cat thought experiment and applies its quantum mechanics principles to business investments. It suggests that business outcomes exist in multiple states of success and failure simultaneously, like Schrodinger's cat being both alive and dead. By focusing investments on stable mega trends that influence the business ecosystem constantly, like reducing pain/pursuing pleasure, increasing internet capabilities, and automating customer interactions, one can maximize the chance of the investment being in the success state. The document cautions against underestimating disruptive internet apps and outlines some interpretations of Schrodinger's cat theory that have influenced quantum physics discussions.
Schrodinger's investments: How to evaluate business cases in this crazy world
- 2. Schrodingers cat Schr旦dinger's cat is a thought experiment, sometimes described as a paradox. It illustrates the theory, that unless proved otherwise, object exists in more states at the same time. The scenario presents a cat that may be both alive and dead, this state being tied to an earlier random event. Although the original "experiment" was imaginary, similar principles have been researched and used in practical applications. The thought experiment is also often featured in theoretical discussions of the interpretations of quantum mechanics.
- 3. What if business became wave
- 4. And you always count on linear behaviour
- 5. Lets assume, that outcome of an investment exist in two different states: success and fail.
- 6. RETAIL REDESIGN AUTOPROVISIONING SELFCARE PLATFORM And you only judge choices based on performance against these stable mega trends. Could it maximize your chance to find your business in the success state?
- 7. I will be happy if you suggest more to make a great list together There are always couple of underlaying mega trends that influence the ecosystem very constantly. These are the only linearities you can always count with. Motivation one: Avoid the pain (e.g. complexity, effectivity, time consumption, physical work, danger). Motivation two: Pursue of pleasure (e.g. Inner proud, relaxation, free time, wealth, sex) More internet with more capabilities with more and more intuitive user interface Less transactional stores needed More customer interactions needs to be automated Internet is eating margins from value chains based on limited access to information (e.g. Shopping malls) limited choice (e.g. Hobby markets) or any other means of material distribution (e.g. 3D printing) The brands that will stay on top will only be those that customers wants to follow
- 8. Internet spawns millions of tiny little apps that are ready to sneak directly into pockets of your customers
- 9. Repeat this: I will never again underestimate these bastards.
- 10. Albert Einstein did couple of interpretation errors of this theory and plagued some quantum physics conversations until today. Many years later, Richard Feynman made Einstein's suggestion into a nuclear explosion! SOUNDS LEGIT
- 11. What happens if all business cases on the planet were correct?