Schwartz Mobile Messaging Case Study
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Schwartz ran a £100,000 promotion across TV, radio, and product packaging to encourage people to text in to win one of ten £10,000 kitchen makeovers or a daily Kenwood Food Processor. Using txtNation's competitions and quizzes service, Schwartz's various promotional campaigns generated over 400,000 entrants. This large number of entrants allowed Schwartz to triple the cost of the prizes through revenues from the incoming text messages.
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Case study
An Appetite for Mobile
Objective
Schwartz targeted TV, Radio and promoted on on-packet
product advertisements to push this text to win
competition. This was a £100,000 SCHWARTZ
PROMOTION to win 1 of 10 amazing kitchen
makeovers,worth £10,000 each and a Kenwood Food
Processor everyday.
Course of action
[Service Deployed: Competitions & Quizzes]
Schwartz ran several promotional campaigns across
media packs, partner TV shows and website
networks.
Results
Schwartz brought in over 400,000 entrants, allowing
the prize costs alone to be tripled by their text message
revenues.
The service I have received has been first
rate and I am confident that when your
company says it will do something, it will
happen and on the day specified.
Marcus Zenden, Schwartz
Schwartz
“
”
txtNation - +44 (0)1752 484 333 - www.txtnation.com](https://image.slidesharecdn.com/schwartzmfusion-170411165738/85/Schwartz-Mobile-Messaging-Case-Study-1-320.jpg)
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Schwartz Mobile Messaging Case Study
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