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In the inner depths of science
communication ecosystem

elisabetta tola
eli@formicablu.it

mercoledì 22 febbraio 12

William Whewell

1794 - 1866


Joseph Norman Lockyer

1836 - 1920


Samuel Hubbard Scudder

1837 - 1911


Enrico Fermi
Manhattan Project
1942 - 1945


science has, as a whole, been insulated from
«...

ethics for two quite distinct reasons. On the one
hand, academic scientists are supposed to be
indifferent to the potential consequences of their
work. On the other hand, industrial scientists do
work whose consequences are considered too John Ziman
serious to be left in their hands.
My point is that post-academic science has 1925 - 2005
features that make nonsense of the traditional
barriers between science and ethics. (…)

Science 4 December 1998: Vol. 282. no. 5395, pp. 1813 - 1814


As the competition for funds intensifies, project
proposals are forced to become more and more
specific about the expected outcomes of the
research, including its wider economic and social
impact. (…)
Universities and research institutes are no longer
deemed to be devoted entirely to the pursuit of John Ziman
knowledge "for its own sake." (...)
1925 - 2005
Another feature of post-academic science is that it
is largely the work of teams of scientists, often
networked over a number of different institutions.
Where, then, do the ethical responsibilities lie?
(…)»

Science 4 December 1998: Vol. 282. no. 5395, pp. 1813 - 1814


Craig Venter


Hwang Woo-suk 2006


Renato Dulbecco

1914 - 2012


Sanremo 1999


Stephen Jay Gould

1942 – 2002


This View of Life


«Of all that I shall miss in closing
these columns, I shall feel most
keenly the loss of fellowship and
interaction with readers.

Have we not shared 300 episodes
of mutual learning?»

2002


Science

Public


SCIENCE

ic s
b l
comunicazione
SCIENCE

P u SCIENCE
l ic
u b
ic s P s
b l s
P u l ic
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SCIENCE P

Background Latest result

Scientific journal On the media

Latest result Background


News organizations — old and new — still produce most of the
content audiences consume. But each technological advance
has added a new layer of complexity—and a new set of players
—in connecting that content to consumers and advertisers.
In the digital space, the organizations that produce the news
increasingly rely on independent networks to sell their ads.
They depend on aggregators (such as Google) and social
networks (such as Facebook) to bring them a substantial
portion of their audience.


And now, as news consumption becomes more mobile, news
companies must follow the rules of device makers (such as
Apple) and software developers (Google again) to deliver
their content. Each new platform often requires a new software
program.
And the new players take a share of the revenues and in
many cases also control the audience data.


Where
from?


What
for?


digital
anima7on
inves7ga7on
radio
feature

podcast products TV

web
video
news
long
form
blogs

It is true that the number and variety of publishing
platforms is exploding in the Internet age. But very few
of these entities are engaged in original reporting.
In short, we face a situation in which sources of opinion
are proliferating, but sources of facts on which those
opinions are based are shrinking.
The former phenomenon is almost certainly, on balance,
a societal good; the latter is surely a problem.


And
now
the
data


2011:
Data
win
the
Pulitzer


Outside
the
media,

in
the
public
agora


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Science Comm @UniBicocca

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