Profile of Scientica Life Sciences Private Limited
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This document contains a legal disclaimer from Scientica Life Sciences Private Limited. It notes that images, ISBN numbers, and certain client facts used in presentations are protected by copyright and confidentiality agreements. It warns that the presentation should not be made publicly available without permission. The document then provides an overview of Scientica's expertise in areas like brand strategy, medical writing, visualization, and case studies. It profiles Dr. Ashutosh Pradhan, the company's founder and director, and lists some of Scientica's advisory board members and clientele.
Profile of Scientica Life Sciences Private Limited
- 1. Scientica Life Sciences Private Limited www.scientica.com Scientica Life Sciences Private Limited www.scientica.com Simplifying Science
- 2. Legal Disclaimer Copyrights & Legalities Images used in the presentation are from managed licenses database and may be protected under various copyright licenses ISBN & Bar Code used in the presentation belongs to Scientica Life Sciences Private Limited and is subject to legalities of the agency for ISBN in India Certain client related facts are used within the purview of and are covered by Confidentiality and Non-Disclosure Contract (CNDC) signed by Scientica Life Sciences Private Limited with their clients, all such facts are presented to you as per limited permissions offered by the CNDC. Hence, this presentation shall be used only for reference. This presentation shall not be made available to public domain and strictly shall be shared internally for need to know purpose only. In case if you intend to use any part of this presentation, a prior permission from Scientica Life Sciences is mandatory
- 3. Presentation Overview 1. Team1. Team 2. Expertise2. Expertise 3. Case Studies3. Case Studies
- 4. Scientica Life Sciences Private Limited www.scientica.com Expert
- 5. Expert Dr. Ashutosh Pradhan Experienced Healthcare Domain Expert Healthcare Experience of total 19 years Founder Director (9 years) of Adroit Insights and now Scientica Life Sciences Private Limited 3 years of Healthcare Communication Agency Experience - agencies such as GoodhealthNYou (Now Oxygen), Indegene 2 years of Medical College experience as a Lecturer Successful track record of projects including medical writing, visualization, KOL interactions for organizing focused doctor meets Successfully handled functional tasks such as Lecturer, Medical Adviser, Project Manager and now Director Rich experience of cross-functional co-ordination and interaction with KOLs to achieve healthcare communication goals
- 6. The Companies In business since: 2003 - 2008 Adroit Insights Lifesciences Pvt. Ltd. CRO 2004 Scientica Life Sciences Private Limited Medical Communication Patient Education
- 7. Scientica Advisory Board Orthos Dr. Suresh Vengsarkar Dr. Nirad Vengsarkar Dr. K. H. Sancheti Dr. Parag Sancheti Dr. Sanjay Londhe OBGs Dr. Shirish Daftary Dr. Anish Sabnis Endocrinologists Dr. Shaukat Sadikot Dr. Shashank Joshi Nephros Dr. Bharat Shah Dr. Ramesh Rao Consulting Physicians Dr. S. R. Tungare Dr. Shailaja Sabnis Dentists Dr. Rohit Karnik
- 8. Scientica Life Sciences Private Limited www.scientica.com Expertise
- 9. Core Expertise Post-Marketing Surveillance Print / CDs / DVDs Advisory Board Meets Conferences Website / App Development Brand Strategy Strategic medico-marketing Support, Planning & Execution
- 10. Brand Strategy Design and positioning Re-engineering Planning Communication
- 11. Strategic Approach Strategy - Medico-Marketing Assessment - The big idea Strategy - Medico-Marketing Assessment - The big idea Data Validation - MEDLINE - IndMed - KOL Interviews - Focused Dr Meets Data Validation - MEDLINE - IndMed - KOL Interviews - Focused Dr Meets Client Brief - SWOT - Scientific data - Marketing data Client Brief - SWOT - Scientific data - Marketing data Stage 1Stage 1 Stage 2Stage 2 Stage 3Stage 3 EvolutionEvolution Implementation >>>>>Implementation >>>>>
- 12. Strategic Approach DeliveryDelivery Execution - Design - Production Execution - Design - Production Stage 1Stage 1 Stage 2Stage 2 Stage 3Stage 3 ImplementationImplementation Approval - Medical - Marketing Approval - Medical - Marketing
- 13. Deliverables Sr Competencies Deliverables 1. Brand Strategy Medical Writing - Content Sourcing Medical and Health Awareness along with Content validation from doctors Medical Visualization Script writing, direction and production of scientific and health awareness documentaries Quality of Living Periodical Brand Strategy: Design and positioning Re-engineering Planning Communication Medical Publishing: Interactive CME CDs / Video CDs / DVDs / DVD Video Medical Conference audio / video coverage and post-production Review Articles / Manuscript / Scientific writing for MEDLINE-indexed journals Books authored by doctors on clinical conditions Case Studies contributed by doctors Newsletter content Medical Education Brochures & Leaflets Patient Education & Awareness Campaigns Post-Marketing Surveillance Training Manuals Designing research protocol, informed consent Compiling research reports Quarterly English Health Magazine 2. Web Programming PHP, MySQL. Booking domain names / Hosting web sites Installing web applications such as Content Management Systems (CMS), Shopping Cart, Payment Gateways, Managing mailing lists 3. Audio-visual Production & Replication CDs / DVDs (1000 & above) Normal & copy protected
- 14. Scientica Life Sciences Private Limited www.scientica.com Case Studies
- 15. Clients Cosme Healthcare A Division of CFL Pharma
- 16. Case Studies - Patient Education
- 17. Case Studies Patient Education Problem Challenge Solution Input Obstetrician spend time answering queries on normal pregnancy Obstetrician too busy to find time. Need to create an educational tool for self-viewing by patients Patient Education Video Joyful Motherhood Documentary
- 18. Case Studies Patient Education Problem Challenge Solution Input Launching a new Product in an over- crowded market with a positioning differential Create promotional tool to create a feel good positioning for an iron preparation Patient Education Booklet on Feel Good Therapy Yoga during pregnancy
- 19. Case Studies Patient Education Proble m Challenge Solution Input Low Patient Compliance for Calcium Help Orthos to increase patient awareness to improve compliance to therapy Demonstrate Patho- Physiology of Osteoporosis and its Consequences Osteoporosis Animated Desktop Demo Aid
- 20. Case Studies Patient Education Segment Derma Problem Challenge Solution Input In-clinic Patient education Keeping Physicians interested in use of computers for patient education. Keep It Simple 3-D Animation Patient Education CD Derma Desk Desktop Demo Aid Software
- 21. Case Studies Patient Education Problem Challenge Solution Input Low Patient Compliance for Calcium Help Nephros to increase patient awareness to improve compliance to therapy Demonstrate Patho-Physiology of Renal Osteodystrophy and its Consequences Renal Osteodystrophy Desktop Demo Aid
- 22. Case Studies - Medical Education
- 23. Case Studies Medical Education Proble m Challenge Solution Inputs Explaining Mechanism of Action (MOA) in Acute Spinal Cord Injury too Complex for Sales Force Converting full text articles in a easy to detail format Illustrated MOA Animated MOA CD Illustrated Catalogue of MOA
- 24. Case Studies Medical Education Problem Challenge Solution Input Fetal anomalies are missed by obstetricians during regular Ante-Natal Checkup (ANC) Create a referral tool for obstetricians to improve diagnosis based on USG in ANC 3D Atlas of Fetal Anomalies Atlas of Imaging Techniques in Obstetrics
- 25. Case Studies Medical Education Problem Challenge Solution Input Differentiate a Me too brand Create a niche position to penetrate a crowded metformin market Review article written to focus on Increasing risk of diabetes in women
- 26. Case Studies Medical Education Proble m Challenge Solution Input Coverage of 9th Annual Conference of Asia Pacific Arthroplasty Society Converting video footage of 120 hours into 9 hours of video Edit the lectures to create set of three DVDs
- 27. Case Studies Medical Education Problem Challenge Solution Input Strengthen company image within orthopaedic ians Non-branded promotion Latest Updates in the field of surgery Hip Resurfacing Arthroplasty Procedure Atlas
- 28. Case Studies Medical Education Problem Challenge Solution Input Generate Indian Consensus on Rational Use of Antibiotics Co-ordination to get Multiple KOLs across Multiple Specialities focused to reach a consensus Focused Group Doctor Discussions across 2 metros. Consensus document with video CD
- 29. Case Studies Medical Education Problem Challenge Solution Input Launch a new combination product for dyslipidemia No Indian guidelines for use of combination products containing statins Consensus Document based on Focused Group Doctor Discussion across 4 metros. Consensus Document with Video CD
- 30. Case Studies - Web Development
- 31. Case Studies Web Development
- 32. Case Studies Web Development Now Offline
- 33. Case Studies Miscellaneous
- 34. Case Study Android App Problem Challenge Solution Input Detailing on new product Converting print media detailing aid into android device-based detailing aid App compatible to current OS - Android 4.0.4 Ice Cream Sandwich .apk installer compatible with Samsung Galaxy Tab 10.1
- 35. Case Study Conference Game Problem Challenge Solution Input Doctor education through engaging activity to improve Brand recall at Dermacon 2004 Driving traffic to company booth at a crowded conference Touch screen Spot the Treatment Game Conference Game
- 36. Case Study Basic Medical Education Problem Challenge Solution Input Help RMPs in peripheral markets understand nuances of RA Simplifying medicine for improving patient care in RA Series of booklets on basics of RA incidence, prevalence, clinical features, diagnosis, management, etc.
- 37. Scientica Life Sciences Private Limited www.scientica.com Thank you Contact: Dr. Ashutosh Pradhan M 9920070300 ashutosh@scientica.com