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Keith R. Kaplan
Keith R. Kaplan

SCORE is a nonprofit organization with over 400 chapters and 11,000 volunteers nationwide that provides free business mentoring and resources to existing and emerging small businesses. Keith Kaplan presented on branding, marketing, and digital strategy in the current digital age. Effective branding identifies a business and differentiates it from competitors, while marketing teaches consumers why they should choose a product over others. Digital strategy involves using tools like websites, social media, paid search, and email marketing to reach customers. Business owners must be ready to change their approach as disruptive new technologies emerge. SCORE offers ongoing workshops and free one-on-one counseling to help businesses succeed.

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SCORE 速 Counselors to Americas Small Businesses Welcome to SCORE, Los Angeles 400 Chapters nationwide Over 11,000 Volunteers Active & Retired Entrepreneurs and Executives Serving over 360,000 Clients
Our Mission To provide professional guidance and information to maximize the success of Americas existing and emerging small businesses. We create Success Stories
Branding and Marketing Your Business in the Digital Age Presented By Keith Kaplan President of KKMedia Inc. kkmedianow.com
What is Branding? A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
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Competitive Positioning Competitive Positioning Brand Strategy Brand Strategy Pricing Pricing Website Website Sales Tools Sales Tools Messaging Messaging Identity Identity Naming Naming CRM CRM
What is Marketing? Marketing is the process of teaching consumers why they should choose your product or service over your competitors. The key is finding the right method and defining the right message to use to educate and influence your consumers.
Marketing Strategy Marketing Strategy Consumer Consumer Market Market Competition Competition Analysis Analysis Analysis Analysis Analysis Analysis Distribution Distribution Evaluating the Evaluating the Market Mix Market Mix Analysis Analysis Economics Economics Do it Again Do it Again
What is the Digital Age? The information age, also commonly known as the computer age or information era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a digital age or digital revolution, and carries the ramifications of a shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on the manipulation of information.
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Digital Strategy Digital Strategy Online Online PPC PPC SEO SEO Presence Presence Marketing Marketing Link Building Link Building Email Email Social Media Social Media Blogging Blogging Marketing Marketing Do it Again Do it Again
Find What is Best and Then be Ready to Change It? There is no one way that is best for your business and a term that is important to remember is Disruption. Much of our behavioryours, mineeveryones, follows well trodden patterns and habits. We drive on one side of the road, we watch our favorite TV show, we take the elevator at workDisruption is anything that interrupts these patterns and makes us stop, even for the briefest moment and think consciously about what were doing. To reconsider our pattern of behavior.
Branding and Marketing Your Business in the Digital Age Presented By Keith Kaplan President of KKMedia Inc. kkmedianow.com
Workshops Offering ongoing workshops including; Starting Your Own Business Creating a Successful Business Plan Financing Your Business Marketing Franchising Creating an On-Line Presence Promoting and Protecting Your Invention And Others Check out our Workshop Schedule at SCORELA.ORG !!!!!!
Services Face-to-face counseling at no charge Email counseling at no charge Business workshops - nominal cost Website resources at www.scorela.org Free presentations from highly successful entrepreneurs Thank you for coming

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  • 2. SCORE 速 Counselors to Americas Small Businesses Welcome to SCORE, Los Angeles 400 Chapters nationwide Over 11,000 Volunteers Active & Retired Entrepreneurs and Executives Serving over 360,000 Clients
  • 3. Our Mission To provide professional guidance and information to maximize the success of Americas existing and emerging small businesses. We create Success Stories
  • 4. Branding and Marketing Your Business in the Digital Age Presented By Keith Kaplan President of KKMedia Inc. kkmedianow.com
  • 5. What is Branding? A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
  • 7. Competitive Positioning Competitive Positioning Brand Strategy Brand Strategy Pricing Pricing Website Website Sales Tools Sales Tools Messaging Messaging Identity Identity Naming Naming CRM CRM
  • 8. What is Marketing? Marketing is the process of teaching consumers why they should choose your product or service over your competitors. The key is finding the right method and defining the right message to use to educate and influence your consumers.
  • 9. Marketing Strategy Marketing Strategy Consumer Consumer Market Market Competition Competition Analysis Analysis Analysis Analysis Analysis Analysis Distribution Distribution Evaluating the Evaluating the Market Mix Market Mix Analysis Analysis Economics Economics Do it Again Do it Again
  • 10. What is the Digital Age? The information age, also commonly known as the computer age or information era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a digital age or digital revolution, and carries the ramifications of a shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on the manipulation of information.
  • 12. Digital Strategy Digital Strategy Online Online PPC PPC SEO SEO Presence Presence Marketing Marketing Link Building Link Building Email Email Social Media Social Media Blogging Blogging Marketing Marketing Do it Again Do it Again
  • 13. Find What is Best and Then be Ready to Change It? There is no one way that is best for your business and a term that is important to remember is Disruption. Much of our behavioryours, mineeveryones, follows well trodden patterns and habits. We drive on one side of the road, we watch our favorite TV show, we take the elevator at workDisruption is anything that interrupts these patterns and makes us stop, even for the briefest moment and think consciously about what were doing. To reconsider our pattern of behavior.
  • 14. Branding and Marketing Your Business in the Digital Age Presented By Keith Kaplan President of KKMedia Inc. kkmedianow.com
  • 15. Workshops Offering ongoing workshops including; Starting Your Own Business Creating a Successful Business Plan Financing Your Business Marketing Franchising Creating an On-Line Presence Promoting and Protecting Your Invention And Others Check out our Workshop Schedule at SCORELA.ORG !!!!!!
  • 16. Services Face-to-face counseling at no charge Email counseling at no charge Business workshops - nominal cost Website resources at www.scorela.org Free presentations from highly successful entrepreneurs Thank you for coming