Scott Porad StartupDay 2011 Speech
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The document discusses an approach to building products called "the simplest thing that could possibly work". It advises making a prediction, building the simplest version, shipping it, and measuring results. It then discusses Cheezburger Network's early successes with funny cat sites and launching many humor sites. The document emphasizes building something quickly with no investment that can pivot easily based on results. It provides tips like focusing on shipping in one day and accepting need for refactoring. It concludes by listing job openings.
Scott Porad StartupDay 2011 Speech
- 1. Building the ProductScott PoradCheezburger Networkhttp://bit.ly/sd11-btp
- 8. Make a PredictionBuild TheSimplest Thing That Could Possibly WorkShip It!Measure the Result
- 9. HypothesisI think that if _________then ________________ because _____________.
- 10. User StoryAs a __________ , I want _________ , so that ________ .
- 11. HypothesisI think that if _________then ____________ because _____________.
- 12. User StoryAs a __________ , I want _________ , so that ________ .
- 13. CheezburgerIf we launch a site with funny cat pictures, then people will visit because people like funny stuff.Unbelievably, it worked!
- 14. Second HypothesisIf we launch many sites with funny pictures, then even more people will visit because there are many tastes in humor.Unbelievably, that worked too!
- 16. Ask, What Is The Simplest Thing That Could Possibly Work?
- 17. Could Possibly WorkMeditate on that for a moment
- 20. Understanding #1: Why? To Test a Biz ModelMake it fail and move on
- 21. Understanding #2: Why? Easy to PivotNo InvestmentNo Emotional Attachment
- 22. Understanding #3: Why? Progress over PerfectionGet to Market Fast
- 23. Pro Tip #1: Knifepoint
- 24. Pro Tip #2: One Day Only
- 25. Pro Tip #3: Accept Refactoring
- 28. Make a PredictionBuild TheSimplest Thing That Could Possibly WorkShip It!Measure the Result
- 29. KTHXBAI!!1!http://jobs.cheezburger.comTechnical PM Core PlatformExperienced ASP.NET/C# DeveloperExperienced Front-End Web Developerhttp://scottporad.comhttp://bit.ly/sd11-btp
Editor's Notes
- Facebook buttonsVisits will increaseBecause peer-to-peer recommendations are powerfulI build an awesome iphone camera appI will sell many of themMy camera has awesome filters
- As a userI want to share on facebookso that my friends will appreciate my sense of humorAs a mobile phone userI want a camera with awesome filters So that I can take killer pics
- 9 sitesSeveral weeks each
- Frustration backlog of ideasPain one of them failedTrying to figure out what to do to make it cheaper to launch sitesAnd less painfulThinking of schemes for templatingthen we asked
- Wordpress + Gmail = Klunky
- Reason Called Ship ItUnrealizedTree in forest
- Social - EngagementSoftware or SAAS - CustomersE-Commerce - Average Order SizeMedia - Unique Visitors