The magazine Scream targets fans of extreme horror and gore through various techniques. The title font, dripping blood effect, and gory cover images establish its genre. The name "Scream" and tagline "Blood, Guts, Gore & More!" immediately signal the horror content. Language like "curse", "hellraiser", and "gore" are also used. The cover focuses most prominently on the films "Hellraiser: Revelations" and "The Curse of Frankenstein" to attract readers and encourage sales.