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Scrum - Product Owner
Product Owner
The Product Owner is responsible for
maximizing the value of the product
and the work of the Development
Team.
Product Owner
The Product Owner is the sole person responsible for managing the
Product Backlog. Product
Backlog management includes:
 Clearly expressing Product Backlog items;
 Ordering the items in the Product Backlog to best achieve goals
and missions;
 Optimizing the value of the work the Development Team performs;
 Ensuring that the Product Backlog is visible, transparent, and
clear to all, and shows what the Scrum Team will work on next;
and,
 Ensuring the Development Team understands items in the Product
Backlog to the level needed.
Product Owner
The Product Owner is one person, not
a committee. The Product Owner may
represent the desires of a committee
in the Product Backlog, but those
wanting to change a Product Backlog
items priority must address the
Product Owner.
Product Owner
For the Product Owner to succeed,
the entire organization must respect
his or her decisions. The
Product Owners decisions are visible
in the content and ordering of the
Product Backlog.
Product Owner
No one is allowed to tell the
Development Team to work from a
di鍖erent set of requirements, and
the Development Team isnt allowed
to act on what anyone else says.
The Vision
The vision should communicate the
essence of the future product in a
concise manner and describe a
shared goal that provides direction
but is broad enough to facilitate
creativity.
- Roman Pichler
The Vision
A shared vision isnt an idea. Its a
force in peoples hearts.
An e鍖ective product vision should
describe your target customer or user
and the value proposition for that
customer/user. It should be short and
memorable and pass the elevator test.
Scrum Communication
Product Backlog
User Story format is usually expressed
as:
As a user role (WHO) I want some
functionality (WHAT) So that get some
business value (WHY)
Product Backlog
 Story estimated at 13 story points or less
 Story written in user story format
 Story has at least the happy path test
case written
 Story has a business value estimate
 Story has an initial UI sketch mockup
 Constraints on story indicated
Business Value
 actual money customers are willing to pay for the
product
 reduction in costs of development or
implementation of the product
 legislative penalty associated with non-delivery of
functionality
 reduction in risk or gain in knowledge about a risk
 time to market or 鍖rst mover advantage
 reputation
Scrum Masters
Scrum Master Service to the Product Owner The Scrum Master
serves the Product Owner in several ways, including:
- Finding techniques for e鍖ective Product Backlog management;
- Helping the Scrum Team understand the need for clear and
concise Product Backlog items;
- Understanding product planning in an empirical environment;
- Ensuring the Product Owner knows how to arrange the Product
Backlog to maximize value;
- Understanding and practicing agility; and,
- Facilitating Scrum events as requested or needed.
Working with the team
Working with the team
A good metric to aim for
as Product Owner is that
85% of the teams queries
should be answered in 15
minutes or less.
Incremental
Incremental
Like the illustration above, we want to start by
describing the bare working features (of the whole
application) and then slowly add more detail as we
go. This is quite di鍖erent from working in phases.
The principle di鍖erence is that we want to get to a
walking skeleton which demonstrates a full set of
functionality while limiting the depth of the
individual features. This allows us to get a feel of
the whole system end-to-end as quickly as
possible. Phases on the other hand try to select
components or modules to defer.
Incremental
Release Planning
De鍖nition of Done
The Sprint Goal
A good sprint goal provides the
same guiding e鍖ect that we
observe from a good product
vision. It provides context for
the team, allowing them to
make good decisions when
executing on their commitment.
The Sprint Review
The vital contribution of the Sprint
Review is in the collaboration between
the team, the Product Owner and the
stakeholders present. To ensure that
this happens it is important that the
Product Owner manages the
stakeholder expectations in
preparation for the Sprint Review.
Retrospective
Fontes
http://www.scrum.org/Portals/0/Documents/Scrum%20Guides/2013/Scrum-Guide.pdf
http://www.scrumsense.com/

More Related Content

Scrum - Product Owner

  • 3. Product Owner The Product Owner is responsible for maximizing the value of the product and the work of the Development Team.
  • 4. Product Owner The Product Owner is the sole person responsible for managing the Product Backlog. Product Backlog management includes: Clearly expressing Product Backlog items; Ordering the items in the Product Backlog to best achieve goals and missions; Optimizing the value of the work the Development Team performs; Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next; and, Ensuring the Development Team understands items in the Product Backlog to the level needed.
  • 5. Product Owner The Product Owner is one person, not a committee. The Product Owner may represent the desires of a committee in the Product Backlog, but those wanting to change a Product Backlog items priority must address the Product Owner.
  • 6. Product Owner For the Product Owner to succeed, the entire organization must respect his or her decisions. The Product Owners decisions are visible in the content and ordering of the Product Backlog.
  • 7. Product Owner No one is allowed to tell the Development Team to work from a di鍖erent set of requirements, and the Development Team isnt allowed to act on what anyone else says.
  • 8. The Vision The vision should communicate the essence of the future product in a concise manner and describe a shared goal that provides direction but is broad enough to facilitate creativity. - Roman Pichler
  • 9. The Vision A shared vision isnt an idea. Its a force in peoples hearts. An e鍖ective product vision should describe your target customer or user and the value proposition for that customer/user. It should be short and memorable and pass the elevator test.
  • 11. Product Backlog User Story format is usually expressed as: As a user role (WHO) I want some functionality (WHAT) So that get some business value (WHY)
  • 12. Product Backlog Story estimated at 13 story points or less Story written in user story format Story has at least the happy path test case written Story has a business value estimate Story has an initial UI sketch mockup Constraints on story indicated
  • 13. Business Value actual money customers are willing to pay for the product reduction in costs of development or implementation of the product legislative penalty associated with non-delivery of functionality reduction in risk or gain in knowledge about a risk time to market or 鍖rst mover advantage reputation
  • 14. Scrum Masters Scrum Master Service to the Product Owner The Scrum Master serves the Product Owner in several ways, including: - Finding techniques for e鍖ective Product Backlog management; - Helping the Scrum Team understand the need for clear and concise Product Backlog items; - Understanding product planning in an empirical environment; - Ensuring the Product Owner knows how to arrange the Product Backlog to maximize value; - Understanding and practicing agility; and, - Facilitating Scrum events as requested or needed.
  • 16. Working with the team A good metric to aim for as Product Owner is that 85% of the teams queries should be answered in 15 minutes or less.
  • 18. Incremental Like the illustration above, we want to start by describing the bare working features (of the whole application) and then slowly add more detail as we go. This is quite di鍖erent from working in phases. The principle di鍖erence is that we want to get to a walking skeleton which demonstrates a full set of functionality while limiting the depth of the individual features. This allows us to get a feel of the whole system end-to-end as quickly as possible. Phases on the other hand try to select components or modules to defer.
  • 22. The Sprint Goal A good sprint goal provides the same guiding e鍖ect that we observe from a good product vision. It provides context for the team, allowing them to make good decisions when executing on their commitment.
  • 23. The Sprint Review The vital contribution of the Sprint Review is in the collaboration between the team, the Product Owner and the stakeholders present. To ensure that this happens it is important that the Product Owner manages the stakeholder expectations in preparation for the Sprint Review.