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iPhone App Store analysis
iPhone App Store analysis
iPhone
even god has one.
iPhone App Store analysis
Functionality
Functionality
usefulness




                physical features
                main functions
                ease of use
Functionality
comparison




                !
Functionality
pros and cons

      all-in-one           all-in-one
    closed body             fragile
center of development       battery
      app store              cost
  multitouch, swipe     physical buttons
    wide display          ash support
App store
accessibility

Account with Apple,
no carrier involved

Payment: credit card &
automatic bank transfer

Low barrier:
accessible everywhere

Extension of Music Store, known system
App store
categories


                                                                                                      50 000 + apps
  Books         Business         Education   Entertainment   Finance       Games       Healthcare     multiple apps
                                                                                                      for 1 functionality
 Lifestyle      Medical           Music       Navigation      News       Photography   Productivity
                                                                                                      rating system

Reference    Social Networking    Sports        Travel       Utilities    Weather




accessible category system
App store
developers

‘Signing’ system

Closed, locked down
approval system

Easy, accessible SDK, novice-friendly

Free, and low-cost functional applications possible

70% revenue
App store
comparison




Apple App Store (July 2008)
Google Android Market (October 2008)
BlackBerry App World (March 2009)
Nokia Ovi Store (May 2009)
Microsoft Marketplace (November 2009)
thank you
fons van den berg
marieke dijksma
tom goijer
cees-willem hofstede
iris van loon
thomas van oekelen
teun verkerk

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iPhone App Store analysis