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Mobile Sport o鍖er
Anne Marie Cano - amcano@idalgo.fr - 06 70 61 34 02
THE MOBILE CONTEXT
Mobile applications
The new gateway to the information
Sources : Comscore report 2014, Flurry analytics
There are more Mobile users
than Internet users
46	
 
55	
 
53	
 
51	
 
50	
 
49	
 
48	
  48	
 
50	
  50	
 
49	
 
47	
 
46	
 
44	
 
43	
 
40	
 
54	
 
45	
 
47	
 
49	
 
50	
 
51	
 
52	
  52	
 
50	
  50	
 
51	
 
53	
 
54	
 
56	
  57	
 
60	
 
Jan-足13	
  Feb-足13	
  Mar-足13	
  Apr-足13	
  May-足13	
  Jun-足13	
  Jul-足13	
  Aug-足13	
  Sep-足13	
  Oct-足13	
  Nov-足13	
  Dec-足13	
  Jan-足14	
  Feb-足14	
  Mar-足14	
  Apr-足14	
 
Time	
 spent	
 on	
 the	
 Internet	
 in	
 the	
 USA	
 according	
 to	
 the	
 device	
 	
 
Internet	
 users	
  Mobile	
 users
Mobile applications
dominate mobile browsers uses
Sources : Comscore report 2014, Flurry analytics
Mobile browsers
Mobile applications
Time spent on mobile internet according to the device
It is essential to have a mobile strategy, based
on mobile applications.
iDalgo helps you to develop an e鍖cient mobile
strategy
Easily enhance your app
with new Sport contents
Create a new mobile
experience with Sport
services
Quickly integrate new
levers that generate
revenue (advertising,
betting)
Increase your
audience
Retain your
audience
Monetize your
audience
Our sport expertise and services
Data
provider
Mobile
solutions
provider
Mobile
agency
iDalgo provides data adapted to all the devices,
for the 8 major sports.
iDalgo mobile SDK allows you to quickly
deliver data (including from a third party
supplier) on your mobile apps and
tablets
iDalgo mobile agency o鍖ers you
tailored-made services to meet your
mobile needs :
- Mobile strategy consulting
- Design
- Developpement & integration
Available for :
Mobile Use cases
Add sport statistics to your application
Increase your audience
WITHOUT SDK WITH SDK IN 2 WEEKS
30 to 60% of opening rate and
4 to 10% of interaction rate.
Retention rate of users on your
application after 4 months : + 80%.
Connect your push noti鍖cations
Increase your audience commitment
1
2
Push noti鍖cation
Access to desired content
Sources : Developers economics
A FEW FIGURES ABOUT PUSH NOTIFICATIONS
3
Advertising
display
Various scenarios of noti鍖cations
Push noti鍖cations in relation with live events :
- Match status (Match introduction, half-time
score, end of the game)
- Goal
- Match facts  Red card
For iOS and Android
With or without illustration
Integrate your advertising spaces
Monetize your audience
The click rate on Mobile is 9 times higher than on the Internet
(Mobile CTR = 0,61%, Internet CTR = 0,07%)
Source: Etude mediamind
BANNERS
INTERSTITIAL
iDalgo allows you to integrate your ad-server
into sport contents
The most consulted sport pages
are already available in the SDK
(Livescore, Match center)
CONTEXTUAL ADVERTISING
Commitment at the heart of your application
Invitation to vote Vote and commitment of
the audience
Result and sharing
1 2 3
Why integrating social networks ?
≒ 66% of the internauts share their opinion about brands or news and make public recommendations.
≒ 78% of the internauts are trusting the suggestions made by others, even unknown.
SDK operation and
interests
iDalgo SDK
The shortest path between the data and the application
Set-up &
integration
SDK
ENGINE
Customisation Tailor-
made
1. Use of iDalgo SDK
items already available
2. Customisation at the
colors of the brand
3. Integration to the
application
1. Use of the iDalgo SDK
architecture
2. Tailored-made speci鍖cations
and integration
Choice of the
data
1 2
3
DATA
How to save time on
the development of your application
by using the SDK
WITHOUT SDK WITH SDK
Road map
Development of basic functionnalities
4 months
1st week
2nd week
Definition of needs
Basic customisations
Tests and release to production
SDK integration
2 weeks
Project management
Mockups
Development
Follow-up of live matches
Games calendar
Scoresheet 束 Match facts 損
Scoresheet 束 Starting 11 損
Scoresheet 束 Head to head 損
Results
Standings
Scorers standing
How to save 50% of your time and invest
on innovation by using the SDK
iDalgo SDK
gives you more time to innovate
Time for innovation +50%
Development of
basic
functionnalities
Development of
innovating functionnalities
Release to production
Application
on lineWithout 4 months 2 months 1 month
2 weeks 4,5 months
With
1 month
The bene鍖ts of iDalgo SDK
A turnkey technical solution to add a sport session to your application
You will save time and money on development.
Fast implementation
SDK 束views損 can be used for any Android or iOS application in less than 2
days.
A graphical tailor-made customisation
The SDK allows you to entirely customise your sport interfaces.
A tailor-made choice of functionnalities
You can add your own functionnalities and choose the items you want to
implement into the application.
An open system
iDalgo SDK is open to receive new data. The customisation can be done
using our digital agency service
OFFER AN ALWAYS MORE INNOVATIVE
EXPERIENCE TO YOUR AUDIENCE
iDalgo commitments
1
2
3
4
HELP YOU TO DEVELOPP AN
EFFICIENT MOBILE STRATEGY
ANSWER TO YOUR CREATION NEEDS
IN ALL DEVICES
(WEB, RESPONSIVE AND MOBILE)
OFFER YOU THE BEST
OF SPORT
iDalgo  Press agency specialized in the production and distribution of sport contents
31 rue Chanzy 75001 Paris Tel : +33(0) 1 43 43 25 20 contact@idalgo.fr
06 70 61 34 02
annemarie.cano@idalgo.fr
www.idalgo.fr
31 rue Chanzy 75011 Paris
Contact
They trust us

More Related Content

SDK iDalgo Mobile Sport offer

  • 1. Mobile Sport o鍖er Anne Marie Cano - amcano@idalgo.fr - 06 70 61 34 02
  • 3. Mobile applications The new gateway to the information Sources : Comscore report 2014, Flurry analytics There are more Mobile users than Internet users 46 55 53 51 50 49 48 48 50 50 49 47 46 44 43 40 54 45 47 49 50 51 52 52 50 50 51 53 54 56 57 60 Jan-足13 Feb-足13 Mar-足13 Apr-足13 May-足13 Jun-足13 Jul-足13 Aug-足13 Sep-足13 Oct-足13 Nov-足13 Dec-足13 Jan-足14 Feb-足14 Mar-足14 Apr-足14 Time spent on the Internet in the USA according to the device Internet users Mobile users
  • 4. Mobile applications dominate mobile browsers uses Sources : Comscore report 2014, Flurry analytics Mobile browsers Mobile applications Time spent on mobile internet according to the device It is essential to have a mobile strategy, based on mobile applications.
  • 5. iDalgo helps you to develop an e鍖cient mobile strategy Easily enhance your app with new Sport contents Create a new mobile experience with Sport services Quickly integrate new levers that generate revenue (advertising, betting) Increase your audience Retain your audience Monetize your audience
  • 6. Our sport expertise and services Data provider Mobile solutions provider Mobile agency iDalgo provides data adapted to all the devices, for the 8 major sports. iDalgo mobile SDK allows you to quickly deliver data (including from a third party supplier) on your mobile apps and tablets iDalgo mobile agency o鍖ers you tailored-made services to meet your mobile needs : - Mobile strategy consulting - Design - Developpement & integration Available for :
  • 8. Add sport statistics to your application Increase your audience WITHOUT SDK WITH SDK IN 2 WEEKS
  • 9. 30 to 60% of opening rate and 4 to 10% of interaction rate. Retention rate of users on your application after 4 months : + 80%. Connect your push noti鍖cations Increase your audience commitment 1 2 Push noti鍖cation Access to desired content Sources : Developers economics A FEW FIGURES ABOUT PUSH NOTIFICATIONS 3 Advertising display
  • 10. Various scenarios of noti鍖cations Push noti鍖cations in relation with live events : - Match status (Match introduction, half-time score, end of the game) - Goal - Match facts Red card For iOS and Android With or without illustration
  • 11. Integrate your advertising spaces Monetize your audience The click rate on Mobile is 9 times higher than on the Internet (Mobile CTR = 0,61%, Internet CTR = 0,07%) Source: Etude mediamind BANNERS INTERSTITIAL iDalgo allows you to integrate your ad-server into sport contents The most consulted sport pages are already available in the SDK (Livescore, Match center) CONTEXTUAL ADVERTISING
  • 12. Commitment at the heart of your application Invitation to vote Vote and commitment of the audience Result and sharing 1 2 3 Why integrating social networks ? ≒ 66% of the internauts share their opinion about brands or news and make public recommendations. ≒ 78% of the internauts are trusting the suggestions made by others, even unknown.
  • 14. iDalgo SDK The shortest path between the data and the application Set-up & integration SDK ENGINE Customisation Tailor- made 1. Use of iDalgo SDK items already available 2. Customisation at the colors of the brand 3. Integration to the application 1. Use of the iDalgo SDK architecture 2. Tailored-made speci鍖cations and integration Choice of the data 1 2 3 DATA
  • 15. How to save time on the development of your application by using the SDK
  • 16. WITHOUT SDK WITH SDK Road map Development of basic functionnalities 4 months 1st week 2nd week Definition of needs Basic customisations Tests and release to production SDK integration 2 weeks Project management Mockups Development Follow-up of live matches Games calendar Scoresheet 束 Match facts 損 Scoresheet 束 Starting 11 損 Scoresheet 束 Head to head 損 Results Standings Scorers standing
  • 17. How to save 50% of your time and invest on innovation by using the SDK
  • 18. iDalgo SDK gives you more time to innovate Time for innovation +50% Development of basic functionnalities Development of innovating functionnalities Release to production Application on lineWithout 4 months 2 months 1 month 2 weeks 4,5 months With 1 month
  • 19. The bene鍖ts of iDalgo SDK A turnkey technical solution to add a sport session to your application You will save time and money on development. Fast implementation SDK 束views損 can be used for any Android or iOS application in less than 2 days. A graphical tailor-made customisation The SDK allows you to entirely customise your sport interfaces. A tailor-made choice of functionnalities You can add your own functionnalities and choose the items you want to implement into the application. An open system iDalgo SDK is open to receive new data. The customisation can be done using our digital agency service
  • 20. OFFER AN ALWAYS MORE INNOVATIVE EXPERIENCE TO YOUR AUDIENCE iDalgo commitments 1 2 3 4 HELP YOU TO DEVELOPP AN EFFICIENT MOBILE STRATEGY ANSWER TO YOUR CREATION NEEDS IN ALL DEVICES (WEB, RESPONSIVE AND MOBILE) OFFER YOU THE BEST OF SPORT
  • 21. iDalgo Press agency specialized in the production and distribution of sport contents 31 rue Chanzy 75001 Paris Tel : +33(0) 1 43 43 25 20 contact@idalgo.fr 06 70 61 34 02 annemarie.cano@idalgo.fr www.idalgo.fr 31 rue Chanzy 75011 Paris Contact They trust us