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SDL Proprietary and Confidential 
Global Collaboration 
with Technical 
Publications 
Information Development World 
October 23, 2014 
Chip Gettinger | VP Solutions | cgettinger@sdl.com | @cgettinger
2 
Steps Toward Engaged Customer Information Experience 
Aware 
Structured 
Collaborative 
Transformative 
Engaging
3 
Engaging 
Customer Self- 
Service 
Dynamic 
Documentation 
Delivery 
Knowledge 
Sharing & 
Collaboration 
Deliver high quality, 
multichannel and 
multilingual help 
Publish personalized 
documentation to any 
format 
Empower content 
contributors with easy 
creation and review 
SDL Documentation
4 
SDL LiveContent 
Delivering quality product content and user assistance anywhere in 
the world, in any language, on any device. 
Versioning, Link and Variation 
Management, Creation, Approval 
Easy Web-based XML Editor 
Structured Wiki for Review 
Dynamic Contextual Customer Delivery
Meet The Team
6 
walt@robot-x.com 
Subscribed to our 
mailing list 
Got a tablet month ago 
ADAPTIVE TO MY 
CONTEXT 
UNDERSTANDING YOUR 
CUSTOMER IS ABOUT 
UNDERSTANDING HIS 
CONTEXT. 
52 years old 
Field Engineer 
Prefers content in English 
Location: New York 
Supports a few 
large customers
7 
Walt engages with lots of different people 
Tyler, the senior 
writer 
Julie, Product 
Marketing 
Derrick, Support 
Engineer 
Mary, Training 
Department
8 
Tyler 
 Understands structured content, DITA, and 
the value of technical communication 
 Tasked with informing customers how to 
accomplish goals with the product 
 Part of the team that successfully deployed 
SDL LiveContent 
 Works closely with engineering and field 
teams 
Publications 
 User Guide 
 Quick Start 
 Troubleshooting 
Guide
9 
Derrick 
 Responsible for maintaining the companys 
support knowledgebase 
 Tasked with helping customers solve 
problems 
 Current technology is part of a larger support 
system 
 Wants an easy way to share content with 
Tylers team 
Publications 
 Disassembly 
 Self-Service 
Knowledgebase 
 Troubleshooting 
Guide
10 
Julie 
 Understands that the customer buying 
journey is cyclic 
 Tasked with converting new customers into 
repeat buyers 
 Ensures the needs of her customers are met 
with post-sale content 
 Wants to improve process for sharing 
content for product datasheets 
Publication 
 Product Brief 
 Whitepaper 
 Product Datasheet
11 
Mary 
 Primarily focused on training tutorials and 
video content 
 Tasked with helping customers learn about 
the product 
 Interested in leveraging benefits that 
Tylers team has had with structured 
content 
 Wants to integrate and blend training 
content with other publications 
Publication 
 Video Walkthroughs 
 Training Tutorials 
 Certification 
Program
9AM: Create
13 
Demo 
 New product update October 31 
 Tyler coordinating content updates 
 Identify topics for reuse 
 Review and collaboration with field
10 AM: Distribute
15 
Demo 
 Tyler publishes update 
 SDL LiveContent Review and Collaboration 
 Kicks off internal review
11 AM: Collaborate
17 
What does Walt care about?
18 
Walt only wants to give feedback once
19 
Walt adds a comment
20 
Everyone can see the comment
21 
The Tech Pubs Team is notified
22 
Tyler accepts comment
23 
Demo 
 Collaboration between Tyler and Walt 
 Resolve missing and erroneous information in content 
updates
12:30 PM: Revise
25 
Demo 
 Walt reviews new content, finds a mistake 
 Since he is an SME, he fixes and lets Tyler know 
 He spots other mistakes, but someone needs to research a 
fix, so he adds a comment
12:40 PM: Datasheet
27 
Demo 
 Julie reviews new content, finds a mistake 
 Since she is an SME, he fixes and lets Tyler know
12:55 PM 
Knowledgebase
29 
Demo 
 Derrick updates a knowledgebase topic with new content 
 Adds a comment for review by Tyler
1:30 PM Review
31 
Demo 
 Derrick reviews additional comments, makes final 
corrections and updates
2:00 PM Analytics
33 
Demo 
 Manager wants Derrick to check status on all comments 
 Readiness to release the product
Global Customer Experience Management 
Copyright 息 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, 
service marks, images and logos are the property of their respective owners. 
This presentation and its content are SDL confidential unless otherwise specified, and may not be 
copied, used or distributed except as authorised by SDL.

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SDL Global Collaboration with Technical Publications

  • 1. SDL Proprietary and Confidential Global Collaboration with Technical Publications Information Development World October 23, 2014 Chip Gettinger | VP Solutions | cgettinger@sdl.com | @cgettinger
  • 2. 2 Steps Toward Engaged Customer Information Experience Aware Structured Collaborative Transformative Engaging
  • 3. 3 Engaging Customer Self- Service Dynamic Documentation Delivery Knowledge Sharing & Collaboration Deliver high quality, multichannel and multilingual help Publish personalized documentation to any format Empower content contributors with easy creation and review SDL Documentation
  • 4. 4 SDL LiveContent Delivering quality product content and user assistance anywhere in the world, in any language, on any device. Versioning, Link and Variation Management, Creation, Approval Easy Web-based XML Editor Structured Wiki for Review Dynamic Contextual Customer Delivery
  • 6. 6 walt@robot-x.com Subscribed to our mailing list Got a tablet month ago ADAPTIVE TO MY CONTEXT UNDERSTANDING YOUR CUSTOMER IS ABOUT UNDERSTANDING HIS CONTEXT. 52 years old Field Engineer Prefers content in English Location: New York Supports a few large customers
  • 7. 7 Walt engages with lots of different people Tyler, the senior writer Julie, Product Marketing Derrick, Support Engineer Mary, Training Department
  • 8. 8 Tyler Understands structured content, DITA, and the value of technical communication Tasked with informing customers how to accomplish goals with the product Part of the team that successfully deployed SDL LiveContent Works closely with engineering and field teams Publications User Guide Quick Start Troubleshooting Guide
  • 9. 9 Derrick Responsible for maintaining the companys support knowledgebase Tasked with helping customers solve problems Current technology is part of a larger support system Wants an easy way to share content with Tylers team Publications Disassembly Self-Service Knowledgebase Troubleshooting Guide
  • 10. 10 Julie Understands that the customer buying journey is cyclic Tasked with converting new customers into repeat buyers Ensures the needs of her customers are met with post-sale content Wants to improve process for sharing content for product datasheets Publication Product Brief Whitepaper Product Datasheet
  • 11. 11 Mary Primarily focused on training tutorials and video content Tasked with helping customers learn about the product Interested in leveraging benefits that Tylers team has had with structured content Wants to integrate and blend training content with other publications Publication Video Walkthroughs Training Tutorials Certification Program
  • 13. 13 Demo New product update October 31 Tyler coordinating content updates Identify topics for reuse Review and collaboration with field
  • 15. 15 Demo Tyler publishes update SDL LiveContent Review and Collaboration Kicks off internal review
  • 17. 17 What does Walt care about?
  • 18. 18 Walt only wants to give feedback once
  • 19. 19 Walt adds a comment
  • 20. 20 Everyone can see the comment
  • 21. 21 The Tech Pubs Team is notified
  • 22. 22 Tyler accepts comment
  • 23. 23 Demo Collaboration between Tyler and Walt Resolve missing and erroneous information in content updates
  • 25. 25 Demo Walt reviews new content, finds a mistake Since he is an SME, he fixes and lets Tyler know He spots other mistakes, but someone needs to research a fix, so he adds a comment
  • 27. 27 Demo Julie reviews new content, finds a mistake Since she is an SME, he fixes and lets Tyler know
  • 29. 29 Demo Derrick updates a knowledgebase topic with new content Adds a comment for review by Tyler
  • 31. 31 Demo Derrick reviews additional comments, makes final corrections and updates
  • 33. 33 Demo Manager wants Derrick to check status on all comments Readiness to release the product
  • 34. Global Customer Experience Management Copyright 息 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

Editor's Notes

  • #18: TPS report from office space