SDN Conference 2010 Redux
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The document summarizes two days of a service design event. Day 1 focused on hearing from clients about their experiences with service design. Day 2 provided deeper investigation into methods and case studies through lectures and workshops. Highlights from Day 2 included a keynote on police services, a presentation on delivering customer value, and a presentation on lessons from cloud services. Takeaways included that selling service design remains a challenge, but interest from consultants is growing, connecting it to overall change processes is important, most projects still have humble objectives, and the expertise gap may not be as large as expected.
SDN Conference 2010 Redux
- 1. 息 2009 Proto Partners. Confidential & Proprietary.
- 2. 息 2009 Proto Partners. Confidential & Proprietary. connecting the dots
- 3. 息 2009 Proto Partners. Confidential & Proprietary.
- 4. 息 2009 Proto Partners. Confidential & Proprietary.
- 5. 息 2009 Proto Partners. Confidential & Proprietary. Day 1 focused on clients. The goal was to use the chance to hear about clients experiences with Service Design and how it makes a difference. Day 2 was composed for anyone interested in Service Design. There was a deeper investigation into methods and case studies through lectures and workshops.
- 6. 息 2010 Proto Partners. Con鍖dential & Proprietary. 5HIGHLIGHTS
- 7. 息 2010 Proto Partners. Con鍖dential & Proprietary. the snook myPolice keynote end of day 2 1
- 8. 息 2010 Proto Partners. Con鍖dential & Proprietary.
- 9. 息 2010 Proto Partners. Con鍖dential & Proprietary. the palmu and fonecta presentation about customer value2
- 10. 息 2010 Proto Partners. Con鍖dential & Proprietary.
- 11. 息 2010 Proto Partners. Con鍖dential & Proprietary. design continuum presentation with key lessons from the cloud3
- 12. 息 2010 Proto Partners. Con鍖dential & Proprietary. 1. Rethink the role of staff 2. Use technology in the right way 3. Deliver a consistent experience 4. Keep learning from customers 5. Refocus the organisation to deliver whats right
- 13. 息 2010 Proto Partners. Con鍖dential & Proprietary. orange presentation on internal service design teams5
- 14. 息 2010 Proto Partners. Con鍖dential & Proprietary. 1. Its important not to be overwhelming 2. Advocating through results is worth a 1000 design talks 3. Build up gradually the breadth and depth of design involvement
- 15. 息 2010 Proto Partners. Con鍖dential & Proprietary. meeting virtual friends who are facing the same issues5
- 16. 息 2010 Proto Partners. Con鍖dential & Proprietary.
- 17. 息 2010 Proto Partners. Con鍖dential & Proprietary. 5TAKE-AWAYS
- 18. 息 2010 Proto Partners. Con鍖dential & Proprietary. nobody has cracked the code in easily selling service design1
- 19. 息 2010 Proto Partners. Con鍖dential & Proprietary. despite that, CEX keen area of interest for consultants, brand and ux 鍖rms 2
- 20. 息 2010 Proto Partners. Con鍖dential & Proprietary. importance of connecting to the overall change process3
- 21. 息 2010 Proto Partners. Con鍖dential & Proprietary. majority of projects are still humble in their objectives4
- 22. 息 2010 Proto Partners. Con鍖dential & Proprietary. there isnt the expertise gap I thought there might be5
- 23. 息 2010 Proto Partners. Con鍖dential & Proprietary.
- 25. Fran Samalionis