SEO For Website Design & Development - Technical Considerations
- 2. TableofContents B a rnLP r r yL ue ef s o StMa s i p e X ima MLSt p e H MLse p T ima t N v ao a i tn gi L g an v ai t cue o i la i tnsr tr c g o u Ma a i tnOre iN v ai d r n g o 3 1R d e t 0 e i cs r C ne t tlg o tn Syn & i K e otno tn t f a a ci e pI r t ne t v S r t mp a C Ou o J p Sy e t tS tlT x hC S e Wi N Fa h Ol s I gs ma e I g in ma eSz g i I g l e t ma eAt x T U LSrcue R t tr u U LT x R e t U i a hFa me t a i tR s s gH s rg nst N v aeiU L n o g n U L n u laeC ne t R sa dD pc to tn i Sto d g&S e d i L a i p e e n JvS rt a a ci p C ci ah g n CS S S O r b ie i T c h c lt E f seD s n足 e hC e ks o We t g i LaurenLPerfors|www.lawtondigitalmarketing.com
- 3. SiteMaps XMLSitemap E p i o r e sete rhe g e .t es ac n i n u g q i l to x ln y u b i s ac n i s t e rhe g el g a ee u a n as w to n Ii h s n a ve t g i ui poi. h etr e rhe g e a n esa dy ue se in at r t ma f cy eb t ac n i sc nu d rtn o r b i v g o sa a tT es n w t srcue eb t rh ywln e t tr,h et e ii xi u t et ld t . Wod rs MSp g Go g ima n rtr rPe sC l i足 o lSt pGe eao u n e e X ima sn e uou d t! k gasaio ewtoftrp ai MLse p e dt a t足p ae i ttn i n ueu d tgi t o Ma n c h u n s s ld fai , e a s wl v nu lo thtew b isteseiu d t e足ee tg c u ei ie e tayn t c e sea ip ae f n b t l l ma h t h ts d a dtese pwl e o ro fs gte rhe g e a e fl n ima ib c memoec nu i s ac n i st nh lu h t l n o n h p . St p oa iU L足 w .o ro ic m/ima .ml ima sg th R w wy ud ma .o se px e ts n t T anmoeoe r c n ah c u eStMa sogpoo o ol r rr t et h i l e ko th i p .rrtc l e g mo e c , c t e D fey uima o ro ostti,k i ei o r t piy u b t. e ets n se n r xf l h : l i HTMLsitemap A oh r ima ! h n o e eu e足i d , n a toh lu es n tet p io eic d dt b s rr n l dime n e s r se Ts s o fe y a s t p u d rtn ew b i. o la ole eH MLse pb c u ei h w ao n esa dt e se g l st T ima e a s s o st t u h t Go e s i h k t t h y po i s ra e l s e tf o r io as g c tn o lle rv eu esaw yt g toa p cso ut f mi ll ai . g si d o t l a y se r n eo o Go ei t k b c u eimpo e eu ex ei c . e a s i rv st s r p r n e t h e e U L足 w .o ri.o se p R w wy usec m/ima t t L kt ese pitefoe. i t ima t n oh t nh o r S mp T ima ht: w .i s l .o se p a lH MLse p足 t / wwd mir m/ima / e t p/ w e ec t WPPu i WPStma a e l n 足 i pP g g s e Navigation Logicalnavigationstructure S ac n i sl kao r a i tnsrcuea s eah ma o lh ya s me e rhe g e o t u v ai t trl tk u nw u . e s u n o y n g o u mo l i dT tao ro 足 v la i tnaey u s otn, oep g sopi l E o r h t u pl en v ai ro r t y t e g o mo i r tc ra e . r t O, u mp a F o maS y h h sa eS Oa e h u l eitetpl en v ai h ro s lo i e t l E p g ss o la ob 足 v la i tnw eep s ie Iy u g vu d s nh o e g o b .f LaurenLPerfors|www.lawtondigitalmarketing.com
- 4. h v y rdn v ai u 足a r i a n eetitpl e ,h s a e h u a el ee a i tn( bn vod n vu d r r n o 足 v l o ep g ss o l a g o s se c a e )t d aec s lrle etpl en v ai a eta e i n e. o ls e a h l l e a dt t v la i tnp g th ys d rGo g e se c l b o y e t oh o e g o h t t u e s bn vp g smo te v n ae oi le ema a mssu d r u 足a a ea s l a toc tg r sr a dt t in vi i in e. re t e e t oh n t tt e MainNavigationOrder Y u in v ai h u eiod r f r rysatgwt emo t otna e n o r n a i tns o lb re i itrn i t s r t g so ma g o d n opot i hh i mp a p teltF r x mp , ntee a lb l ,h a i tnh r l o ltarc s h fo a l x mp e w en v ai eetlGo g t tl e. e eo h e o t g o es e h A ie aete2 dmo t otna eb h dteh mep g . r n s r t g e i o a e h i mp a p n h 301Redirects Wh nl n h gan wv ri f e sev ra erc in e e t mo nf e u c i e es no w b i, eyp g e i ad c n u t a n o a te e vg a o og n e rht f h u erd e tdih R t cueic a g gt emo t ra is ac af s o lb i ce teU Lsr trh n i t s c ri c d er f u s n oh rl a t a e e v n g . e p Content&Styling KeepImportantContentOutofJavaScript K y od sl ev iete rhe g e . saq i n a yts, i es uc e w rsmu t l ib s ac n i s u ka de s tv wt o re a s l o b n A c e e h c d rh a eiy urw e. n ti o a a , o l oa a o o l o ef ep g o r o s rA yh gy uc nr d g b t nr dt . g ot n b n e Go e c e o Go e h sa mi dta e ifeo v s r tb t c mme da o i l i n a d t th ywli mej a ci ur o t h t e lr s a p Ie n v in p c ga y dg an S O足a a lc ne t iis r tn ey uc nn t u rne awl ei e e .f E v l b o tn tn ciss c o a o aa tet tib d x d u e wh p i g h i l n t I tesec d ast eomatr h r ef c td o ld e on w h io ec l a. f , t eet eil ae , g o sn t o t lo ji n sl ew h i so l Go e k w ao ti dwtitae h t c na e i n h ti. i s n h f l StyleTextWithCSS Iy uce tutn , i lhe x, g l a sr tei ld s n dtx, f o ra b t sg i tdt tl os g n , h r g y e i e tis e o h hg e o o oo h h g e i t s mei se s roce t etxn g sa g ea di eth g o t a i raet t di ea ni ef n s rtei eit me et h e a ma ma i l n ma n o tesee t sp roni g oib o l o, owl ei oe . eeaea h i. x at f ein t s lt Go g b ts ib n rd rr tT a a ma s v ie o e l g H fwc mmo x mp s e o ne a l : e H mep g a n r les足 yp c gte epo n nlo eh mep g , o r o a eb n ei rb l i s rmi tnt o a e uae sd an h e y h y LaurenLPerfors|www.lawtondigitalmarketing.com
- 5. tl gs ac n i sta iia otnat f o r i. e o l oa ei e rhe g e th ni r t ro ut t g b t n l n n h tss mp a p y se Y Go e c n te dtetxise e d diab g eoGo g yn t ea lt o a ti mb d e ii ef , o lma o b r h e it f n gma i s l e b eo u d rtn h th a n rsfr n esa dw a eb n e . t io B t n k o o o ep g n te. utn imb d e g sfio ut st t ey uf mn a et a oh rB t swt e e d di e l o oa r o o h ma a t h lGo g n esa dw ao r l gtew b iitrocc n e o lu d rtn h t uaetl e sev i lko . p e y ei h n t so t i NOFlash S ac n i rwesc nn t rw ec ne tfl hi eH ML a on al e rhe g eca l a o a l o tnso s . n T 5c nd e r n r c t h f a Sc y e eyh g h t l hc nd n k pl sb n wdh,h rh u rle e, ea v rti a a a o( dt eu s a d i )tees o lr e ,v rb nt Fs a a e t d a yi f ra o eFa ho e e seb i d y e s nt u l nan ww b iudt a . os s t lo Images ImageSizing R s ei g st es eta e h u ed p y do ew b i. v irs i e i e t i th ys o lb i l e nt e se o in z ma oh z h t d sa h t A de z g i g swtS r iT np g .f rw e lti l ni g t eti ma e i C So t H MLo a e bo s rstd od p ya ea c r n h wh Ia io sa ma a a s esih sta efl i g ae u eH ML e i l stes ei i ,ta l dt l z i ec ldo t t T ,h nd p y i z i l t l oo h u ema s l ih n t sa h z t itlti l . h rrei g e sel d diteb c go n ,h l e s o d p y emoel g ef smu t a e a k ru d es w r do s a T a ma i l b o nh t o teseox mp , nw wwd s l .o itefoe: h i. r a l w .i mir m tr tF e eo e e c nh o Y ule a ec d usitei g o s et th o ep l ea l h t l n h ma t iurni f 0 8 e a s ei c t c r t z o x 0b c u et s s e se 8 h mg r h sn g s i . a oi er in ma e z g Ontiw b i s e se足 h t ht:w wb c so ee a s n ec m/ t / w .l k tn rn i a c .o , p/ a s tei g i 0 x 0 e h es ei3 0 2 8y t ma z s i s d p y do esea4 x 6 : i l e nt it 0 1 0 sa h t 2 LaurenLPerfors|www.lawtondigitalmarketing.com
- 6. ImageAltText E eyi g h u a ed s r tema ea x. h koh ro c ed s r tno v r es o lh v e cii g le tT i f s otc n i e cii ma d pv i t n a t , s po f 5os od . re sw rs l URLStructure URLText U ed s r tef i t R sne s a e i nU L i b uo s e cii , f e L . a yw yt d c eo R sit tn a o t wa pv e i n U c A o d soh k h p ro o ll kaes nc u a ie i eh th a eia o t yte es nw u o t.f p ro o le syd c h r a ep g b u do iIa t d l p w t s b h U L o l orb b a oR ss o ld s r etep g . h ys o la os n R , g b t o a lc nt . L h u e ci a e e h u l y c Go e p y o U d b h T d s wto r a i tnsrcue i y u v ai t tr. h n g o u UsingHashFragmentstoNavigateinURLs Go g b t n rse eyh gatr a hf g n )naU L b ie i tz ga o l o oe v rti f h s a me t#R . e i g n ea r ( i We sed s nui i t g ln i l g , n a ewt otk s r i cltp cic ne t e o n r a e gp g i a eau er t s e i o tn b c mi moe r l o h #t a de yo f c i s g c mmo , u iin t e rhe g efe d ! eeaeafwe a l o n th o ac n i i l rr x mp s足 b tss s n rn yH e e #s lU Lsrcuers l gip oli e e o tn te R t tr ui o r d x dc ne t y u e t n n yn 足 ht / w .rc osc m/rc osc n i n /d xj a fo. co ru hte t :w wds h l.o ds h l/o di si e .p #o tS rlho g p/ l l t o n s l t h tb rF oo di sL w r o yP i n k o di sfh s ee a sf o t n i n ,o e d a ,a d iC n i n .Ito ew r o C t o B n S n t o s tpa d i ap g sae aaeU L , a hc u eo t z dfr n u eu si id la e t p rtR s c o lb pi e i e nvu s e d mi o u q tr . siss t pn w o ls si so el g a ewt noo tnn ems i e o , g e a n rep g i at f ne t A t u Go e t a h o c o af rn p su ec t ri a oei e e n en fh r l i e to i . et t lt , nn t d x du d r yo et ms l f d e t c D o h u e c t b n a t e b c u eGo g in t e a emo te v n s lon fh m. o l e a s o lwl o ei st s l a te u r yo e g e l s t h re r t a f t Go e v w ia n n a eo c ne ta dtev ir e si s3p g sh i sts so el gp g f o tn, n it e a a e . e e h o h so s t T d ce a c o w a o ls e s ev ire usip oE i rp n yf mh t g e sv .h it s lo r O: s r Go e t so r t n S LaurenLPerfors|www.lawtondigitalmarketing.com
- 7. Ui ai f J Xt s loo du i ec ne t e tn ru h u e tz tno A r u a n u o tn ci st o g o th l o A i oe t l t q s o h t n v ai t cuewto te a i ed s na db c go n : a i tnsr tri u l d gt e i n a k ru d g o u h ro n h g ht / t 5g g ro t o . h s re na n u a e f o tn: t :hml i eh s. m/T e eaes e s3u i ep g so ne t p/ .n c q c LaurenLPerfors|www.lawtondigitalmarketing.com
- 8. URLsandDuplicateContent D nlwc ne toa p at r a n R . h so o l o tn p e r e h no eU L emo t mmo x mp sae t o a t a mo t T c ne a l r: e B tupteh mep g ht:y usec mn t :w wy usec m. h ohp l o a e足 t / o ri.o a dht / w .o ri.o e l h u p/ t p/ t T v ri io tw w h u d e tote w es nox mp ,y i es nwt u w o lr i c w ri . r a l p gi o h s de r t h w v o F e et n n t :mak tg ue .o d e t t :w wwd s l .o . ht / rei l rnc me i cst t / w .i mir m p/ na r r o hp/ e ec C ne t ne o o tn C mmec isa db g e u nla p asa r a n R .f o rese n l sf q e tp e rt et no eU L t o r y mo h I te a o tnp e rt r a n R , o lv w a u lai h mec ne t p asa et no eU L g i si sd pc tg s a mo h Go e e t i n c ne t n iotnp n ley u o tn dwl f e az o . a l e i LaurenLPerfors|www.lawtondigitalmarketing.com
- 9. SiteLoading&Speed JavaScript Wh ro s la a cin u rass o lb sl ntep g sp s ie eep s ie J v s r t dj eyc lh u ea wo a ea o s l b, pa q l d o h b. Mifv s r tisfr u k ro d go i. nyj a cie i ea i nse i a pf o q c l n l t WPPu i足 etr rPe sMif l n t d rs ny g B e Wo i Caching E a lc c i n uemiman wd w l d ebo s rone h n e n b a h gt e s r n le o n a st t rw e r n a c d e n o i o oh fa e p r n efre e t itr. x ei c p asos e or vi WPPu i W3T tl a h r u ea h l n 足 oaC c eo S p r c e g s WP C CSS U eo lw aS tlgin c s aytu p rtesed s nS tl ro s n h t Ssyn e e s r s p oth ie i .f Ssy saen t y C i s o t g IC e b i s d e h u ermo e . S e h u emifd e gu e ,h ys o lb v d Sf ss o lb ni . n t d e C i l d i e WPPu i足 etr rPe sMif l n t d rs ny g B e Wo i LaurenLPerfors|www.lawtondigitalmarketing.com
- 10. SEOforWebsiteDesign足TechChecklist X ima MLSt p e H MLStma T i p e L g aN v ai o i l a i tn c g o N v ai d rdB r ry a i tnOree yPi i g o ot OlU L e i ce 0 ) t e ia n h d R sR d e td( 1 wSt L u c r 3 AN e I otno tx d x b ov s r t r mb d e g s mp r t ne tn e a l( t j a ci e d dii e ) a C I en i a n po e nma I g saa ea x ma e l v le t l h t t I g ss e sd p y d ma e i da i l e z sa Alo tnv ib t n n n u R l ne t aa la lo eu i eU L c a l e oy q Al R sc n i n e cii l L o c ea dd s r te U s pv J e oe r sl s o s lo a e Sf sif tro wa s ie np g ) i no ( a o l p b J n S ni Sa dC Smifd i e LaurenLPerfors|www.lawtondigitalmarketing.com