Seagate provides a guide for partners to sell surveillance-optimized hard drives over desktop drives for surveillance systems. The guide outlines that surveillance drives are designed for the 24/7 recording demands of surveillance whereas desktop drives are only meant for occasional use. It highlights Seagate's experience and portfolio of surveillance drives, including features like support for high camera counts, reliability testing, and data recovery services. The guide also provides tips for partners to discuss customers' requirements and challenges to make the case for choosing Seagate surveillance drives.
2. Introduction
Drives: Desktop vs.
Surveillance-optimized
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1
Introduction The worldwide market for video-surveillance equipment is expected
to grow 12% annually over the next five years1
.
With Seagate as your partner, you can capitalize on this opportunity.
Our surveillance-optimized drives are superior in every respect to
desktop drives used for surveillance applications. Thats critical
given the demands this type of video recording puts on drives.
Dont put your customers data at risk by using a desktop drive
thats ill equipped for surveillance.
This guide provides the tools you need to develop your expertise
in surveillance, including an overview of the features and benefits
of surveillance-optimized drives, the Seagate advantage, selling
tips, and case studies. You can also access online resources to
discover the latest drive technology and reseller tools to help you
build your business.
1 http://www.twice.com/news/video/global-video-surveillance-market-poised-growth/55623
For comments about this guide, email us at spp.feedback@seagate.com
INTRODUCTION
USING THIS GUIDE
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Look for this icon to explore additional online content.
Look for this icon to discover content exclusive to Seagate Partners.
3. Introduction
Drives: Desktop vs.
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2
DRIVES: DESKTOP VS.
SURVEILLANCE-OPTIMIZED
Any surveillance system is only as strong as its weakest link.
In todays video surveillance systems, drives are as essential as cameras for recording data.
Because desktop drives are especially notorious for failing in surveillance environments, any
data loss or corruption can be detrimental to your customers businesses and yours.
Drives: Desktop vs.
Surveillance-optimized
4. Introduction
Drives: Desktop vs.
Surveillance-optimized
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DRIVES: DESKTOP VS.
SURVEILLANCE-OPTIMIZED
Continued
Why risk data loss or experience picture quality so poor, its unviewable?
Desktop drives are built to read and write over a period of about eight-
hours a day, 5 days a week. Theyre not designed to support high
camera count, high-definition video, and around-the-clock surveillance
systems.
Surveillance-optimized drives are always on 24/7/365. These drives
are attuned to record video 90% of the time, dedicating the other 10% to
data playback and review while supporting smooth video streaming from
multiple camera inputs. Its an optimal setup for video surveillance systems
that require 24-hour recording, high-quality video, and long-term archival
storage the very market that offers so much opportunity.
DATA LOST
Need 24-hour recording without the risk of data loss, distorted
recordings, or potential drive failure? Surveillance-optimized
drives, along with system-specific cameras, are a better
option for your surveillance systems. WATCH VIDEO
Drives: Desktop vs.
Surveillance-optimized
5. Introduction
Drives: Desktop vs.
Surveillance-optimized
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ADD SEAGATE
IMPROVE SOLUTIONS
Ensure customers install the most reliable optimized drives
for video surveillance.
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Seagate surveillance-optimized drives are renowned for their reliability,
performance, and flexibility. Our seventh-generation 1-6TB Seagate Surveillance
HDDs are an ideal fit for todays surveillance systems requiring high-resolution
cameras and increased camera counts.
24/7
x64
400
hrs
6. Introduction
Drives: Desktop vs.
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Surveillance-optimized drives are essential when building scalable video surveillance
systems. Our Surveillance HDDs provide many advantages over desktop drives, including:
SUPPORT FOR LARGE STREAMING WORKLOADS: up to 64 cameras,
in systems with up to 16 drive bays
IMPROVED RELIABILITY: up to 20% with 1M hours MTBF, plus
improvements for smooth video streaming so you never miss a frame
UP TO 400+ HOURS OF HIGH-DEFINITION CONTENT: 1-6TB capacity
IMPROVED VIBRATION TOLERANCE AND BETTER PERFORMANCE
in multi-drive and RAID-enabled systems due to rotational vibration sensors
24/7/365 SUPPORT: Were there when you need us
OPTIONAL RESCUE DATA RECOVERY SERVICE PLAN in the event of
data loss or accident
3-YEAR LIMITED WARRANTY
If data is unintentionally deleted or corrupted by viruses, our
optional Rescue Data Recovery Service Plan provides a
fast and easy recovery process within 15 days. Seagate leads
the industry in data recovery with a 90% success rate!LEARN MORE
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ADD SEAGATE
IMPROVE SOLUTIONS
Continued
7. Introduction
Drives: Desktop vs.
Surveillance-optimized
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6
The Seagate Portfolio
THE SEAGATE PORTFOLIO
Security can take many forms. While Surveillance HDD is our major drive for
video surveillance systems, we manufacture drives for smaller configurations,
as well as larger enterprise surveillance systems.
SURVEILLANCE HDD
SV35 SERIES HDD
SURVEILLANCE HDD ENTERPRISE CAPACITY 3.5 HDD
USAGE
Residential, SMB, F&B/Retail,
Commercial Facilities
Casinos, Commercial Buildings,
Campuses, Hotels, Factories
Command & Control Centers,
Casinos, City Surveillance, Border
Control, Airports
APPLICATION
Central-monitoring applications,
typically using IP cameras
Addresses the need for high-
resolution cameras and
camera counts, and ensures
cost-effective performance
and durability in always-on
surveillance systems
Bulk storage, data center,
government or corporate
applications where HD video and/
or video analytics are valued
CAMERA COUNT Up to 32 cameras Up to 64 cameras 100+ cameras
CAPACITY 1-6TB 1-6TB 1-6TB
Find the Seagate drive that best supports your
system by diving deeper into their features.
A Seagate competitor just introduced their first-generation surveillance drive, optimized for streaming but lacking
features like R/V functions for scaling, support for NVRs, and Idle 3 for power-saving options with quick time to record.
And unable to offer in-house data-rescue services, they bundle third-party services with lower success rates.
x32 x64 100+
8. Introduction
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THE SEAGATE ADVANTAGE
Heres why Seagate drives should be your first and only choice.
Here are five ways Seagate stands out as a drive maker and
stands besides you as a partner.
EXPERIENCE
Seagate has been in the surveillance drive space longer than any other
drive manufacturer. From 2006 to todays seventh-generation drives, our
experience gives us a unique perspective on whats current and whats
ahead to better anticipate customers needs.
INNOVATION
We dont rest on our laurels. We innovate year after year, with an annual
investment of over $1 billion USD a year for research and development.
1
2
The Seagate Advantage
9. Introduction
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THE SEAGATE ADVANTAGE
CONTINUED
RELIABILITY
Seagate Surveillance HDDs are engineered for high-write workloads
and multiple video stream recording. The more data recorded, stored,
and retrieved, the more valuable that data becomes. Its critical to
have drives that excel at performance and reliability.
SCALABILITY
Seagate Surveillance HDD drives support 1-64 cameras recording in high
definition. RV sensors allow you to design RAID environments with up to
16 drives. Scale up or down with reliability and performance in mind.
TOTAL COST OF OWNERSHIP
Factor in system maintenance costs, not just the cost of the drive. The
more reliable and compatible your drive is to its environment, the more
you save in the long run in costs and unhappy customers.
5
3
4
Consider total cost of ownership, not just the drive. Our Surveillance HDD drives can
lower system costs as much as 30% while also enhancing overall performance and
reliability, preventing expenses related to drive failures or corruption.
The Seagate Advantage
10. Introduction
Drives: Desktop vs.
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The Sales Opportunity
THE SALES OPPORTUNITY
Partner with an industry leader and stay on top of these
surveillance system trends
THE WORLDWIDE MARKET FOR VIDEO-SURVEILLANCE EQUIPMENT IS
EXPECTED TO GROW 12% ANNUALLY OVER THE NEXT FIVE YEARS1
Selection and optimization of drives to manage data capture, storage,
and management will be of utmost importance.
EQUIPMENT VENDORS, DISTRIBUTORS, AND INTEGRATORS ARE UNDER
PRESSURE TO DIFFERENTIATE TO MAINTAIN LEADERSHIP POSITIONING
OVER THE NEXT TWO YEARS
Seagates portfolio of surveillance-optimized drives delivers performance,
reliability, and scalability, plus support whenever you need it.
1 http://www.twice.com/news/video/global-video-surveillance-market-poised-growth/55623
11. Introduction
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The Sales Opportunity
EXPECT A GREATER EMPHASIS ON VIDEO SURVEILLANCE FOR DATA
ANALYTICS TO OPTIMIZE PRODUCTS AND SERVICES
Seagates portfolio of surveillance-optimized drives is particularly
well suited to meet this demand
VIDEO-SURVEILLANCE EQUIPMENT SOLD THROUGH DISTRIBUTION
CHANNELS IS FORECASTED TO INCREASE
Most surveillance systems are diskless when sold through
distributors, so expect growth in drive demand, providing an
opportunity for Seagate partners.
THE SALES OPPORTUNITY
CONTINUED
Seagate surveillance-optimized drives have served
customers worldwide since 2006. As you read this, our drives
are capturing, archiving, and analyzing data for businesses,
retail centers, schools, hospitals, airports, government
buildings, outdoor arenas anywhere cameras are located. WATCH VIDEO
12. Introduction
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Selling Know-How
SELLING KNOW-HOW
Make a compelling case for Seagate surveillance-optimized
drives over desktop drives.
Here are a few key questions to get the conversation started with customers.
WHAT ARE YOUR SURVEILLANCE SYSTEM REQUIREMENTS?
(HOW MANY CAMERAS? HOW LONG WILL YOU KEEP YOUR VIDEO FOOTAGE?)
For multiple cameras and 24-hour recording, the seventh-generation 6TB Seagate
Surveillance HDD supports up to 64 cameras for always-on recording 24 hours a day, 365
days a year. Our surveillance-optimized drives offer great flexibility, integrating with whatever
system requirements are in place.
Surveillance Drive Selection Guide Technical Specifications
13. Introduction
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Selling Know-How
SELLING KNOW-HOW
CONTINUED
WILL YOU USE ANY EXISTING INFRASTRUCTURE TO SUPPORT THE NEW SYSTEM?
Any component not up to the task can be the weakest link in a surveillance system. If the
conversation shifts to capabilities, emphasize Seagates higher capacity and throughput to
accommodate streaming, data replication, and storage demands. If video analytics are the
focus, highlight how Seagate surveillance-optimized drives read and write for a relational
database to ensure performance and data integrity.
DO YOU HAVE ANY CURRENT CHALLENGES RELATED TO SURVEILLANCE SYSTEMS?
Drives that arent optimized for surveillance can fill up too fast, crash, or present corrupted
footage. Underline the importance of surveillance-optimized drives to handle the workload
and output quality data. Plus, in addition to Seagates performance and reliability in
surveillance environments, our optional 3-year Rescue Data Recovery Service plan protects
against data loss with a recovery rate of 90% the best in the industry.
Surveillance Drive Selection Guide Technical Specifications
14. Introduction
Drives: Desktop vs.
Surveillance-optimized
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13
PARTNERS IN THE SPOTLIGHT
Discover why our partners rely on Seagate drives for their
surveillance systems.
March Networks trusts Seagate with security
for retail and banking customers.
Adoption of [Seagate] drives was prompted by
their low failure rate, high capacity (up to 4TB)
and affordability. The Surveillance HDD provides
durable and reliable performance and is tuned to handle
the high-write workloads of March Networks 24/7 video
surveillance systems.
- Ken Maughan, March Networks
VIEW CASE STUDY
Partner Spotlight
15. Introduction
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Oncam Grandeye looks to Seagate to maintain its
competitive edge.
Dallmeier relies on Seagate to fight crime everywhere,
from airports to casinos.
We were looking for products which were server-
quality, with AV applications in mind, and Seagate
has proved to be a market leader in developing
this kind of technology. We found that Seagate had the
right technical specifications for our requirements, the best
match for price, performance, and storage capacity.
- Bryan Waters, Grandeye/Oncam
Other storage systems couldnt always keep up
with our high quality requirements, but Seagate
hard drives have distinguished themselves with
extremely high reliability and low breakdown rates.
- Thomas Reisinger, Technical Director at Dallmeier
PARTNERS IN THE SPOTLIGHT
CONTINUED
VIEW CASE STUDY
VIEW CASE STUDY
View More Success Stories
Partner Spotlight
16. Introduction
Drives: Desktop vs.
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Profit from your Partnership
PROFIT FROM YOUR
PARTNERSHIP
Drive your success with Seagate
Theres much more to discover about Seagate surveillance drives beyond this guide. Find a
wealth of exclusive resources online, including co-branded marketing materials, as well as
training and support.
TAKE THE NEXT STEP TOWARD INTRODUCING CUSTOMERS TO
THE ADVANTAGES OF SEAGATE SURVEILLANCE-OPTIMIZED DRIVES:
Join the Seagate Partner Program
Visit the Seagate Partner Portal
WHERE TO BUY:
Store Locator
For comments about this guide, please email spp.feedback@seagate.com
17. Introduction
Drives: Desktop vs.
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Partner Resources
PARTNER RESOURCES
Seagate Partner resources are a click away.
With any web-enabled device, you can access a wealth of resources about surveillance
systems, drives, and Seagate. Weve curated some content for your use below, and upon
signing up for access to the Seagate Partner website, theres even more to discover.
Video vs. Desktop HDDs
Surveillance Data Sheet
Rescue Service Flyer
Surveillance Drive
Selection Guide
Sales Card
Case Studies
Training: Surveillance + Rescue Services
Training: Surveillance Market Research
Study Trends & Opportunities
Surveillance Cheat Sheet
Surveillance Industry Trends Report
Surveillance HDD Product Photos
Surveillance HDD Data Sheet
18. Introduction
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Technical
Specifications
TECHNICAL SPECIFICATIONS
Some highlights of our Surveillance HDD include:
6TB capacity that supports up to 16 drives per system and up to 64 cameras per drive
24/7 operation with 1M hours MTBF
Precision-tuned for high-write workloads and smooth video streaming
Idle3 spin control conserves power and improves reliability during archival periods
Rotational vibration sensors for reliable performance in multi-drive systems with RAID support
Optional 3-year Rescue Data Recovery Service plan protects against data loss
FOR COMPLETE TECHNICAL SPECIFICATIONS, CONSULT OUR DATA SHEETS.
DATA SHEETS
Visit Seagates Surveillance Solution Center for the latest tips and tools:
http://www.seagate.com/solutions/video-surveillance-systems/
息 2015 Seagate Technology LLC. All rights reserved. Printed in USA. Seagate, Seagate Technology and the Spiral logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. Seagate Rescue | Restore,
and Seagate Recovery Services are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property
of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computers operating system may use a different standard of measurement and report a
lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Actual data rates may vary depending on operating environment and other factors. The export or re-export of
Seagate hardware or software is regulated by the U.S. Department of Commerce, Bureau of Industry and Security (for more information, visit www.bis.doc.gov), and may be controlled for export, import and use in other countries. Seagate reserves the
right to change, without notice, product offerings or specifications.
SC567.1-1505US, May 2015