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SEARCH ENGINE

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Prashant Kumar

This document summarizes a seminar presentation on search engine optimization (SEO). It discusses what affects search results, what SEO is and why it's important. The key factors in SEO that were covered include content, technical aspects, authority and user experience. SEO is described as an evolving process that involves researching opportunities, creating optimized content, getting exposure, analyzing results, and repeating the process.

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SEMINAR PRESENTATION ON SEARCH ENGINE OPTIMIZATION Made by:- Kashif Ansari 1309113045
List of Contents Search Engine What affects search results? What is Search Engine optimization? Why SEO? Key Factors in SEO? Search Engine Optimization as a process References
SEARCH ENGINE Why we use it? To search for a solution to a problem or more specifically, a query.
What affects search results? Query type. Your Location. Authorship. Social graph. Profile. Previous search behaviour.
What is Search Engine Optimization? Goal:- To get high quality traffic from search engine. Search Engine Optimization
Why SEO? o Long term goals. o Good return on investments. o Posting ads on famous search engines is very expensive. o SEO helps to rank a site to the top on certain keyword searches and results. o Easy to get started. o Although easy to learn, hard to master. o It is always evolving.
Key factors in SEO Content. Technical factors. Authority. User experience.
Content It is also known as Currency of Internet. Websites are ranked high by the search engine having huge amount of contents. Websites having lesser content are ranked low in page rank. Content should be engaging.
Technical Factors It is the most important part in search engine optimization. It includes following : Site speed. Site Architecture. HTML length.
Authority Create more number of backlinks. To achieve higher authority, you must have good content. Content should be such that people talk about it on the Internet. Share your content on social networks such as Facebook, Twitter, LinkedIn. Create blogs and share your content along with site links to get more customer traffic on your site.
User Experience (How user felt about your site) To analyse user experience the following terms are important to understand. Bounce Rate. Average Time. Navigation.
Bounce Rate How many clicks on a site. Users coming to a site and leaving it right away. It becomes complex to analyse it, as different sites have different services to cater. For example, a site showing stock exchange rates. People would visit the homepage, check the rates and leave the site. On the other way, a social networking site, users would like to explore the site. If it is not engaging people would leave the site. So, bounce rate would be high.
Average Time As clear from the name, it describes how much time on an average user spends on the site. Social networking sites have higher average time than those sites which cater ticket booking services such as IRCTC, bookmyshow. People like to spend time on chatting and messaging sites. So, if such a site has low average time, then users are not liking the sites.
Navigation It means that where do users go after visiting homepage of the site, whether they click on more links on the site, going back and forth on a webpage on the website. If a user visits a site and then clicks on the back button, depending on the service provided by the website, search engine rates it on the page rank.
Search Engine Optimization as a Process (An ever evolving process) Research your opportunity. Create optimized content. Get Exposure. Analyse Results. Repeat Forever.
Research your Opportunity Here, opportunity means finding keywords for your website searches by the user. To do this we have tools like Google Adwords: Keyword Planner. Using this tool, we can find out which keywords are most popular for a particular search. Another tool is, Open Site Explorer. It can check website authority. Can check number of backlinks. Compute value of the backlinks.
Create Optimized Content Creating optimized content means creating contents of the specified format. It may be a: Text file Presentation Audio Video Pdf
Get Exposure Get maximum possible shares, links through several practices like posting about your content on various sites, writing a blog, or sharing your links on popular websites.
Analyse Results To get ahead of competitors, you must analyse the results of your website ranking and other things like number of clicks, bounce rate, navigation and so on. Tools for analysing results are: Google Analytics Google Webmaster. Fox metric Adobe Analytics Clicky
Repeat Forever For long term goals repeat the process to get better results for every update. It is necessary, as algorithm for SEO is always being modified to give better results, so to keep up with the world you must be updated.
References https://www.youtube.com/watch?v=e_JKCcs8rv8 https://www.youtube.com/watch?v=hF515-0Tduk http://searchengineland.com/guide/what-is-seo http://www.dmn3.com/dmn3-blog/5-must-know-technical-seo-ranking- factors
Thankyou!

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SEARCH ENGINE

  • 1. SEMINAR PRESENTATION ON SEARCH ENGINE OPTIMIZATION Made by:- Kashif Ansari 1309113045
  • 2. List of Contents Search Engine What affects search results? What is Search Engine optimization? Why SEO? Key Factors in SEO? Search Engine Optimization as a process References
  • 3. SEARCH ENGINE Why we use it? To search for a solution to a problem or more specifically, a query.
  • 4. What affects search results? Query type. Your Location. Authorship. Social graph. Profile. Previous search behaviour.
  • 5. What is Search Engine Optimization? Goal:- To get high quality traffic from search engine. Search Engine Optimization
  • 6. Why SEO? o Long term goals. o Good return on investments. o Posting ads on famous search engines is very expensive. o SEO helps to rank a site to the top on certain keyword searches and results. o Easy to get started. o Although easy to learn, hard to master. o It is always evolving.
  • 7. Key factors in SEO Content. Technical factors. Authority. User experience.
  • 8. Content It is also known as Currency of Internet. Websites are ranked high by the search engine having huge amount of contents. Websites having lesser content are ranked low in page rank. Content should be engaging.
  • 9. Technical Factors It is the most important part in search engine optimization. It includes following : Site speed. Site Architecture. HTML length.
  • 10. Authority Create more number of backlinks. To achieve higher authority, you must have good content. Content should be such that people talk about it on the Internet. Share your content on social networks such as Facebook, Twitter, LinkedIn. Create blogs and share your content along with site links to get more customer traffic on your site.
  • 11. User Experience (How user felt about your site) To analyse user experience the following terms are important to understand. Bounce Rate. Average Time. Navigation.
  • 12. Bounce Rate How many clicks on a site. Users coming to a site and leaving it right away. It becomes complex to analyse it, as different sites have different services to cater. For example, a site showing stock exchange rates. People would visit the homepage, check the rates and leave the site. On the other way, a social networking site, users would like to explore the site. If it is not engaging people would leave the site. So, bounce rate would be high.
  • 13. Average Time As clear from the name, it describes how much time on an average user spends on the site. Social networking sites have higher average time than those sites which cater ticket booking services such as IRCTC, bookmyshow. People like to spend time on chatting and messaging sites. So, if such a site has low average time, then users are not liking the sites.
  • 14. Navigation It means that where do users go after visiting homepage of the site, whether they click on more links on the site, going back and forth on a webpage on the website. If a user visits a site and then clicks on the back button, depending on the service provided by the website, search engine rates it on the page rank.
  • 15. Search Engine Optimization as a Process (An ever evolving process) Research your opportunity. Create optimized content. Get Exposure. Analyse Results. Repeat Forever.
  • 16. Research your Opportunity Here, opportunity means finding keywords for your website searches by the user. To do this we have tools like Google Adwords: Keyword Planner. Using this tool, we can find out which keywords are most popular for a particular search. Another tool is, Open Site Explorer. It can check website authority. Can check number of backlinks. Compute value of the backlinks.
  • 17. Create Optimized Content Creating optimized content means creating contents of the specified format. It may be a: Text file Presentation Audio Video Pdf
  • 18. Get Exposure Get maximum possible shares, links through several practices like posting about your content on various sites, writing a blog, or sharing your links on popular websites.
  • 19. Analyse Results To get ahead of competitors, you must analyse the results of your website ranking and other things like number of clicks, bounce rate, navigation and so on. Tools for analysing results are: Google Analytics Google Webmaster. Fox metric Adobe Analytics Clicky
  • 20. Repeat Forever For long term goals repeat the process to get better results for every update. It is necessary, as algorithm for SEO is always being modified to give better results, so to keep up with the world you must be updated.
  • 21. References https://www.youtube.com/watch?v=e_JKCcs8rv8 https://www.youtube.com/watch?v=hF515-0Tduk http://searchengineland.com/guide/what-is-seo http://www.dmn3.com/dmn3-blog/5-must-know-technical-seo-ranking- factors