ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Search engine optimization

•Download as PPTX, PDF•
•
Harish S
Harish S

Search engine optimization involves optimizing web pages to be found relevantly in search engine results. Key factors search engines consider include keywords, page titles, headers and body text. Tools like keyword research and link analysis help with optimization. Techniques involve on-page elements like keywords and off-page elements like getting links from other relevant sites. Directories and search engines should be submitted to for improved discoverability. Link popularity, or the number and quality of inbound links, is an important ranking signal for search engines.

1 of 10
Downloaded 16 times
Search engine optimizationHarish Shetty
ObjectivesWhat is Search engine optimizationKeywordsSEO Tools SEO TechniquesSubmit to Search EnginesSubmit to Web DirectoriesLink Popularity
What is Search engine optimizationIntroduction to search engine optimization and how to use it to attract more visitors to your web site.What is search engine optimization ? Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines' users.Why is search engine optimization important? Search engine optimization is basically about following search engine rules. If your Web page fits the criteria's that a search engine considers the most important factors in terms of relevance, then it will reward you with a top ranking. This gives the Web pages a better chance of being selected by the search engines as the most relevant page for the search query. SEO process delivers better ROIHow Search Engines work and how they rank websites based upon a search term ? Every search engine makes use of a search algorithms (or formula) to query its database of websites. Some of the important factors that are included within the algorithm of most major search engines (including Google). Relevancy between the search term and a webpage are:Whether the page title of the webpage is included the searched term.
Whether the header of the webpage is includes in the searched term.
Whether the body of the webpage includes the searched term and how many times it appears within the webpage.
The presence of the search term within pages of other sites that link to the webpage.Keywords Find out how keywords can have a huge influence on your search engine rankings.Keywords are probably the single most important aspect of all SEO activities.Some keyword related activities for the person optimizing the page are:Choosing relevant keywords.
Placing keywords throughout the site.
Submitting or placing links to other sites using the selected keywords.
Checking the keywords of competing sites and improving existing keywords for better performance in the SERP’s.Keyword frequency:Keyword frequency refers to the number of times a keyword phrase appears within a page. But do not abuse the system by repeating the same keywords over and over again.Keyword density:Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a Web page. In general, I suggest using a keyword density ratio in the range of 2-8%.Keyword prominence:Keyword prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines.Stop words:Stop words are common words and characters ignored by most search engines.For example:a and are as at be for from he his I in is it of on that the they this to was
SEO ToolsWe use so many tools to get better result in SEPR’s.List of SEO tools are:Who is.netBy this tool we can get to know the Creation, updated and Expiration date of Website.AlexaWe can see the Traffic rank, how many sites are linking in, Percent of global page views, bounce rate , Time on site, The percent of visits that came from search engines. Webmaster toolkitBy this tools we can analyze the webpage that how many in bound links, out bound links and broken links.The Reaction engine:We can analyze the SEO performance of the website for a given keyphrase.PR Checker:We can check the page rank of the particular website. It comes 0-10.Google Adword keyword tool:We can choose the right keywords for the particular product and region.Go Rank:We can calculate the keyword density for the webpages. Consider the keywords which is having 3-4.Seoserp.comTo check the ranking of website for a particular keyword in Google SERP’sGoogle Dance, Google Trends and Market leap.

More Related Content

Search engine optimization

  • 2. ObjectivesWhat is Search engine optimizationKeywordsSEO Tools SEO TechniquesSubmit to Search EnginesSubmit to Web DirectoriesLink Popularity
  • 3. What is Search engine optimizationIntroduction to search engine optimization and how to use it to attract more visitors to your web site.What is search engine optimization ? Search Engine Optimization (SEO) involves making Web pages more search engine friendly to promote them as the most relevant solutions for the search engines' users.Why is search engine optimization important? Search engine optimization is basically about following search engine rules. If your Web page fits the criteria's that a search engine considers the most important factors in terms of relevance, then it will reward you with a top ranking. This gives the Web pages a better chance of being selected by the search engines as the most relevant page for the search query. SEO process delivers better ROIHow Search Engines work and how they rank websites based upon a search term ? Every search engine makes use of a search algorithms (or formula) to query its database of websites. Some of the important factors that are included within the algorithm of most major search engines (including Google). Relevancy between the search term and a webpage are:Whether the page title of the webpage is included the searched term.
  • 4. Whether the header of the webpage is includes in the searched term.
  • 5. Whether the body of the webpage includes the searched term and how many times it appears within the webpage.
  • 6. The presence of the search term within pages of other sites that link to the webpage.Keywords Find out how keywords can have a huge influence on your search engine rankings.Keywords are probably the single most important aspect of all SEO activities.Some keyword related activities for the person optimizing the page are:Choosing relevant keywords.
  • 8. Submitting or placing links to other sites using the selected keywords.
  • 9. Checking the keywords of competing sites and improving existing keywords for better performance in the SERP’s.Keyword frequency:Keyword frequency refers to the number of times a keyword phrase appears within a page. But do not abuse the system by repeating the same keywords over and over again.Keyword density:Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a Web page. In general, I suggest using a keyword density ratio in the range of 2-8%.Keyword prominence:Keyword prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines.Stop words:Stop words are common words and characters ignored by most search engines.For example:a and are as at be for from he his I in is it of on that the they this to was
  • 10. SEO ToolsWe use so many tools to get better result in SEPR’s.List of SEO tools are:Who is.netBy this tool we can get to know the Creation, updated and Expiration date of Website.AlexaWe can see the Traffic rank, how many sites are linking in, Percent of global page views, bounce rate , Time on site, The percent of visits that came from search engines. Webmaster toolkitBy this tools we can analyze the webpage that how many in bound links, out bound links and broken links.The Reaction engine:We can analyze the SEO performance of the website for a given keyphrase.PR Checker:We can check the page rank of the particular website. It comes 0-10.Google Adword keyword tool:We can choose the right keywords for the particular product and region.Go Rank:We can calculate the keyword density for the webpages. Consider the keywords which is having 3-4.Seoserp.comTo check the ranking of website for a particular keyword in Google SERP’sGoogle Dance, Google Trends and Market leap.
  • 11. SEO Techniques:SEO encompasses several areas of operation.Discussing the clients objectives keeping in mind the budgetUnderstanding the business model of the websiteWebsite domain name(deciding the domain name)Webpage names and file/directory names(deciding the page names and file names)Deciding Page titles , headers, sub-headersChoosing & embedding relevant keywords throughout the websiteMaking alterations to the copy matter to the websiteMaking changes to the flow and layout of the website & optimizing internal linksMaking design changesMaking the site search engine readable by working with meta tags & robot.txt files.Monitoring changes to the website in the SEPR’s of major search engines Developing strategies for increasing in-bound trafficMonitoring changes to search engines algorithmsStudying competing websites and learning form their SEO effortsHandling customer inquiries and problemsProviding timely ranking reports to the customer
  • 12. Submit to Search Engines.How to submit your Web site to the top search enginesYou can either manually submit your site to search engines such as Google or Yahoo, let the search engine spiders automatically find your website.Below are the some of the places where you can submit your site to various search engines yourself.Google-http://www.google.com/addurlYahoo-http://www.docs.yahoo.com/info/suggest/MSN-http://www.beta.search.msn/docs/submit.aspxAltavista-http://www.altavista.com/addurl/default While submitting pages to search engines keep in mind that most engines have a maximum limit to the number of webpages from any website. It is good idea to break up the page submission over a few days. Factors to keep in mind while submitting a site to the search enginesEnsure that the keywords and description meta tags have been made carefully .
  • 13. Ensure that the pages are optimized . and the keywords are placed throughout.
  • 14. Add the site to the most relevant category. You can conduct a search of your keyword or check where your competition is listed in the search engine.Ensure that your website is working properly .Some directory editors will check to see if the site is real.
  • 15. Ensure that there are no broken links.Submit to Web DirectoriesHow to submit your Web site to the top Web directories.Directories are sorted listings of websites that are maintained and approved for listing by human editors.Directory databases comprise of websites that have been manually submitted by the website owners. Directory listings are generally displayed in alphabetical order. In a directory, a website is submitted under a particular category. Here are the top 3 Web directories that you should submit to.Yahoo!Yahoo is the leading Web directory generating hundreds of millions of search related page views every day.Open Directory ProjectOpen Directory Project is the largest human-edited Web directory with over 3.8 million reviewed sites. Its index is used by many of top search engines, including Google, AOL and Ask Jeeves. So it's essential that you submit your Web site to the index.LookSmartLookSmart reaches 77 percent of U.S. Internet users by integrating its directory on top Web sites, such as MSN, Ask Jeeves, AltaVista, Excite, and CNN. With such a wide reach, the LookSmart Directory is not to be ignored.Some of the important directories from the point of view of the search engine optimization areDMOZ-http://www.dmoz.org/
  • 18. Yellow pagesLink PopularityWhat is link popularity and how can it effect your search engine rankingsLink popularity is one of the most important criteria used by most major search engines for attaching animportance or weightage to a webpage in the results pages. The two single most important aspects that Contributes towards a webpage’s link popularity (including Google PR ) are:The number of links pointing to the webpage from other sites (number of in-bound links).
  • 19. The quality of the inbound linksSome great ideas for locating websites that match your theme, and whom you could send a reciprocal linking Proposal to are:The Google Directory : Navigate to the theme of your website in the Google directory (http://dir.google.com) .
  • 20. Locate websites that could exchange links with you.
  • 21. The Yahoo Directory : Navigate to the theme of your website in the Yahoo directory (http://dir.Yahoo.com)
  • 22. Locate websites that could exchange links with you.
  • 23. www.Alexa.com provides a list of high traffic sites.
  • 24. www. linkmarket.net offers a free link exchange program with thousands of link partners already enlisted.
  • 25. www.gotlinks.com which provides a code to be pasted into the link resources page.
  • 26. Take an advantage from Authority sites and Online yellow pages.Press release:Giving an online press release will get you instant traffic since the news is syndicated to several websites instantly. This gives you immediate traffic and back links from leading websites. www.Prweb.com ( a paid service)www.pressbox.co.uk (a free service)