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COMM 202
Career Fundamentals
MERGENT ONLINE
Irena Trebic, Librarian

Session Planning
 Course syllabus
 Collaborate with professor
 Determine session length: 30 minutes
 Equipment and Technology
 Active Learning component
 Tutorials

Workshop Outline
 Why Mergent
 Types of information found in Mergent
 Company information
 Industry Reports
 Competitor Analysis
 Group activity
 Extra information and help
 Workshop evaluation

Learning Outcomes
 Understand the benefits of using library resources like Mergent
 Be able to look up an industry using the NAICS code and find industry
reports
 Identify company information such as key executives, number of
employees, head office location, subsidiaries, etc
 Identify company financials
 Identify main competitors
 Quickly find key news and company history

Group Activity: Handout
Select an industry you are interested in.
1) Identify the NAICS code
• Identify key players and Market Trends and Outlook
2) Select a company in that industry
• Identify key executives, # of employees, recent news
• Identify share price, Revenue, and EPS
3) Give 1 interesting fact you read in the country profile for Canada

Additional Resources
 Undergraduate Library guide
 Business Career Research guide
 Library Tutorials
 Get Research Help
 Business Citation
 David Lam Management Research Library - Business FAQ

Ask for help
 Meet with your subject librarian:
 Drop-ins Mon – Fri 1-4 pm
 Attend a Library Workshop
 Improve your writing at the Canaccord Learning Commons

Workshop Evaluation
 On a scale from 1 to 5, how useful did you find this session (1 being not at all useful,
and 5 being very useful)? Please select one.
Not at all useful Not very useful Somewhat useful Quite useful Very useful
1 2 3 4 5
 What was the most useful thing you learned in this session?
 Do you have any suggestions for improving the session in the future?

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