SearchLeeds 2017 - Vikas Arora, Senior Search Executive - Bing - The Psychology of Search
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Vikas Arora, a senior search executive at Bing Ads, discusses the psychology of search in a Twitter thread. He emphasizes starting with the why and understanding who the target audience is. A quote from James Dyson likens search engines to publishers that enable the spread of information. The thread concludes with key takeaways about being creative, standing out from competitors, using relevant keywords, and remembering the target audience.
SearchLeeds 2017 - Vikas Arora, Senior Search Executive - Bing - The Psychology of Search
- 1. Vikas Arora Sr. Search Executive Bing Ads Psychology Of Search
- 2. @BingAds | #BetterWithBing | @vikasar
- 3. Why ? What ? Who ? @BingAds | #BetterWithBing | @vikasar
- 4. I think search engines are the new equivalent of publishing; an enabler of information - James Dyson @BingAds | #BetterWithBing | @vikasar
- 5. @BingAds | #BetterWithBing | @vikasar
- 6. WHO ? @BingAds | #BetterWithBing | @vikasar
- 9. Key Takeaways Start with the why Be creative Be a part of the journey Use your keywords Be different Remember the who ! @BingAds | #BetterWithBing | @vikasar
- 10. @BingAds | #BetterWithBing | @vikasar Thank you !