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Seattle town hall 06 21-10

Douglas McLennan
Douglas McLennan

The document discusses the changing landscape of arts and culture in Puget Sound. It addresses the rise of niche audiences and new strategies cultural organizations can take to adapt, such as focusing on building constituencies in the new attention economy, developing mobile apps to reach new audiences, and embracing mass collaboration tools to engage communities. The document also examines how different generations view community and cultural engagement differently in this evolving environment.

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Dynamic Adaptability: Arts and Culture Puget Sound Douglas McLennan Editor, ArtsJournal.com mclennan@artsjournal.com T @AJDoug www.artsjournal.com/diacritical Friday, July 9, 2010
(206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound Friday, July 9, 2010
(206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative Disruption Friday, July 9, 2010
(206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative Disruption 2. Just who is the new audience and what do they want? Friday, July 9, 2010
(206) 898-7656 Dynamic Adaptability: Arts and Culture Puget Sound 1. A moment of Creative Disruption 2. Just who is the new audience and what do they want? 3. Five strategies and opportunities for the new cultural economy Friday, July 9, 2010
(206) 898-7656 1. The Setup Friday, July 9, 2010
(206) 898-7656 Mass to Niche Friday, July 9, 2010
(206) 898-7656 Mass to Niche 40% 50% 60% Friday, July 9, 2010
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Manufacturing Economy Friday, July 9, 2010
Distribution Economy Friday, July 9, 2010
Service Economy Friday, July 9, 2010
Experience Economy Friday, July 9, 2010
Attention Economy Friday, July 9, 2010
Attention Economy Friday, July 9, 2010
(206) 898-7656 Intention Economy Friday, July 9, 2010
(206) 898-7656 Protocol Economy - David Brooks Friday, July 9, 2010
(206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. - David Brooks Friday, July 9, 2010
(206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. When the economy was about stuff, economics resembled physics. - David Brooks Friday, July 9, 2010
(206) 898-7656 Protocol Economy Economic change is fomenting intellectual change. When the economy was about stuff, economics resembled physics. When its about ideas, economics comes to resemble psychology - David Brooks Friday, July 9, 2010
(206) 898-7656 Tyranny of Choice Friday, July 9, 2010
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(206) 898-7656 A Crisis of Constituency Friday, July 9, 2010
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(206) 898-7656 Click-through Rate Friday, July 9, 2010
(206) 898-7656 Click-through Rate 0.10% Friday, July 9, 2010
(206) 898-7656 Click-through Rate 0.10% Or: 1 click for every 1000 impressions Friday, July 9, 2010
(206) 898-7656 11. So who are these people and what do they want? Friday, July 9, 2010
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Pre-Boomers Friday, July 9, 2010
Boomers Friday, July 9, 2010
xs & ys Friday, July 9, 2010
Millennials Friday, July 9, 2010
(206) 898-7656 50,000 hours Friday, July 9, 2010
generationally, community means different things Friday, July 9, 2010
generationally, community means different things Friday, July 9, 2010
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(206) 898-7656 500 million users Friday, July 9, 2010
(206) 898-7656 500 million users Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes) Friday, July 9, 2010
(206) 898-7656 500 million users Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes) Members uploaded 20 million videos in April Friday, July 9, 2010
(206) 898-7656 500 million users Members watched 30.3 billion videos in April (average viewing time: 4.4 minutes) Members uploaded 20 million videos in April 25 billion pieces of content shared on Facebook in April Friday, July 9, 2010
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(206) 898-7656 111. Five Opportunities Friday, July 9, 2010
(206) 898-7656 1. Its all about constituency in the Attention Economy. Friday, July 9, 2010
(206) 898-7656 Community Penetration Whom we reach Everybody else 2% 98% Friday, July 9, 2010
(206) 898-7656 The reason theyre not reading you is not that they dont like what you have to say. Its that they dont know what youre saying. - Author Cory Doctorow Friday, July 9, 2010
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(206) 898-7656 - Kevin Kelly (Technium) Friday, July 9, 2010
(206) 898-7656 Theres an app for that Friday, July 9, 2010
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(206) 898-7656 2. Rethink your relationships Friday, July 9, 2010
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(206) 898-7656 Institution Artists Audience Friday, July 9, 2010
(206) 898-7656 Institution Artists Audience Friday, July 9, 2010
(206) 898-7656 Institution Artists Audience Friday, July 9, 2010
(206) 898-7656 Institution Artists Friday, July 9, 2010
(206) 898-7656 Artists Audience Institution Friday, July 9, 2010
(206) 898-7656 Audience Artists Institution Friday, July 9, 2010
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New Storytelling - HBO Friday, July 9, 2010
New Storytelling - HBO Friday, July 9, 2010
New Storytelling - HBO Friday, July 9, 2010
New Storytelling - HBO Friday, July 9, 2010
New Storytelling - HBO Friday, July 9, 2010
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(206) 898-7656 3. Be infrastructure rather than product. (sell aesthetic rather than concert) Friday, July 9, 2010
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(206) 898-7656 Incentivize New Markets of Expertise Friday, July 9, 2010
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(206) 898-7656 Total Aesthetic Friday, July 9, 2010
(206) 898-7656 4. Art isnt complete until a community does something with it Friday, July 9, 2010
(206) 898-7656 Algorithmic Authority Friday, July 9, 2010
(206) 898-7656 Algorithmic Authority Friday, July 9, 2010
(206) 898-7656 Algorithmic Value Friday, July 9, 2010
(206) 898-7656 Algorithmic Value Attention capital Friday, July 9, 2010
(206) 898-7656 Algorithmic Value Attention capital Reputation capital Friday, July 9, 2010
(206) 898-7656 Algorithmic Value Attention capital Reputation capital Community capital Friday, July 9, 2010
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(206) 898-7656 5. Promote a Culture of Failure Friday, July 9, 2010
Good Enough Friday, July 9, 2010
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(206) 898-7656 The Secret of Failure Its important that nobody gets mad at you for screwing up. We know screwups are an essential part of making something good. Thats why our goal is to screw up as fast as possible. - Lee Unkrich, director of Toy Story 3. Friday, July 9, 2010
(206) 898-7656 Failure 101 Penn State University instituted a course for engineering students Failure 101. The students have to experiment, which inherently involve taking risks. But in this course, the students do not pass over their errors the errors and mistakes are opportunities to learn, create and innovate. The more failures the students make, the sooner they get an A. Friday, July 9, 2010
(206) 898-7656 Total Transparency Friday, July 9, 2010
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Time, Inc Friday, July 9, 2010
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(206) 898-7656 Great Expectations Alexander Graham Bell Friday, July 9, 2010
(206) 898-7656 Great Expectations Alexander Graham Bell was a failure Friday, July 9, 2010
Dynamic Adaptability: Arts and Culture Puget Sound Douglas McLennan Editor, ArtsJournal.com mclennan@artsjournal.com T @AJDoug www.artsjournal.com/diacritical Friday, July 9, 2010

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