Business Model Canvas For Teaching Mediation Platform
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This presentation explains all the 9 elements of business model canvas with respect to TeachZone which is an application that aims to facilitates students to find private tutors as well as Tutors and Teaching agencies can find interested students. BMC of TeachZone can be found con following link. http://www.slideshare.net/jkasaudhan/seba-master-bmc-group-number-41
Business Model Canvas For Teaching Mediation Platform
- 1. Emin Guliyev Jitendra Kasaudhan Duc Nguyen mer Uluda Teaching Mediation Platform SEBA Master 14 Web Application Engineering -Team 41-
- 2. 2 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 1 The Necessity of a Teaching Mediation Platform 2 Business Model Canvas as an Analysis Template 2.1 Customer Segments 2.2 Value Propositions 2.3 Customer Relationships 2.4 Channels 2.5 Key Activities 2.6 Key Resources 2.7 Key Partners 2.8 Cost Structure 2.9 Revenue Stream Agenda
- 3. 3 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 1 The Necessity of a Teaching Platform Students Private Tutors Teaching institutions Non-transparency of Supply and Demand Different Preferences (e.g. Tuition Fee) Solution: Teachzone as an Integrated Platform
- 4. 4 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 2 Business Model Canvas as an Analysis Template BMC and the nine elements allow to analyze the business model of Teachzone
- 5. 5 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Main Target: Private Tutors Teaching Institutions Students Secondary Target: Market Research Companies 2.1 Customer Segments Offer courses in many subjects: School & University subjects Language Soft-skill Other (cooking, martial arts, painting, music instruments etc.) Search for tutors and courses
- 6. 6 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 2.2 Value Propositions For private tutors: Online profile with ratings and feedbacks Better chance when apply for job VIP user: highlight profile on search results For teaching institutes: Another platform for advertising courses Online tool for signing-up for course For students: Faster and easier way to search for tutor Get news about courses & advanced training For market research companies: Sharing statistic data
- 7. 7 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Co-creation: Interest group(students, pupils, professionals, teaching institutions and private tutors) can request for new features via web interface. Students are allowed to rate and write feedback /reviews for their tutors and institutes. Personal Assistance: Communication via email service for all segment of targeted users. Telephone service for teaching institutes. Automated Service: Useful recommendations of books from Amazon for all interest groups. 2.3 Customer Relationships
- 8. 8 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Social Media Platforms: Facebook (an online social networking service) Xing (social software platform for enabling a small-world network for professionals) Twitter (an online social networking and micro blogging service) LinkedIn (business-oriented social networking service) Studentenwerk, Universities(TUM, LMU, Fachschaften): Mediums used for advertisement are listed below: Flyers Posters Prospectus Newspaper Educational Fair 2.4 Channels
- 9. 9 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 2.5 Key Activities Marketing Activities: Attraction of new customers Creation of close relationships Active and incentive presence on Social Networking Platforms IT Activities: Development of the website and continuous improvement of functionalities Maintenance work Improvement of robustness Support Activities: Friendly and professional dealing with customers
- 10. 10 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Physical Resources: Hardware (server, switch, rack) Software licenses (Database vendor software, Operating system, Libraries for constructing modern and user friendly web user interface) Human Resources: IT Team (developer, web-designer, student developers for additional development, bug fixes and maintain) Marketing Team Helpdesk/Support Team 2.6 Key Resources
- 11. 11 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen 2.7 Key Partners Student Services and Student Associations: Create a close relationship to them They help to attract new customers through: Advertisements Involving Teachzone as a sponsor Transaction Brokers: Take over payment transactions
- 12. 12 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Cost Structure: Office rent costs Salary for IT(professional developers, web-designer will be haired in the period of developing main skeleton of our site),Marketing and Helpdesk team One time payments for creating site skeleton (first release) Costs for designing, printing and distributing flyers, prospects and posters Depending on budget and strategy some costs could be reduced 2.8 Cost Structure
- 13. 13 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Subscription: Teaching institutions for offering courses Private tutors for using VIP features Brokerage: Teaching institutions for opening courses Advertising: Google AdSense Affiliate: Non-competing partner websites Infomediary: Market research agencies 2.9 Revenue Streams
- 14. 14 Business Model Analysis: Teachzone Teaching Mediation Platform Technische Universit辰t M端nchenTechnische Universit辰t M端nchen Discussion Round Emin Guliyev Jitendra Kasaudhan Duc Nguyen mer Uluda
Editor's Notes
- #2: Greetings and saying what we would like to present (max. 20 sec.)
- #3: Keep it short (max. 20 sec.)
- #14: Subscription: -monthly fees Brokerage: Percentage of course gain Affilate: Pay-per-click
- #15: After ending with our presentation, we should start with the first question to the audience: Please make some thoughts what we can ask them (only 1 question)