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Second cup

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Rajat Sharma
Rajat Sharma

This document summarizes a report on increasing sales at Second Cup coffee shops in Canada. It includes sections written by different authors on introductions and recommendations, objectives and conclusions, methods and survey details, and variables and results. A survey was conducted at 4 Second Cup locations over 4 days, collecting responses from 60 customers total. The data was analyzed and showed a mean rating of 2.4 out of 5 for customer satisfaction. To increase sales, the conclusion recommends increasing store locations, launching new products, having competitive prices, and improving customer service.

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Second cup
PRIYANKA : INTRODUCTION AND RECOMMENDATIONS OLENA : OBJECTIVES AND CONCLUSION FARHA NAZ : METHODS AND SURVEY DETAILS RAJAT : VARIABLES CHOSEN AND RESULTS
Second Cup is Canada's largest, Canadian-based specialty coffee retailer. Operating more than 360 caf辿s across Canada. Care for the guests by delivering the best food, Fair Trade Coffee, design, music and wireless Internet thats available. Make sure that theres a little love in every cup. https://www.youtube.com/watch?v=y9Xdvk3rAv8
Second cup
Stiff competition from domestic and international companies. Need to focus on target market and consumers. Price and quality issues. Product proliferation. Distribution channel. Store location.
Sales increase by looking at: Price Place Customer service
Research design Sampling framework Sampling time
Second Cup Outlet Date Time No of Respondent Bloor Street West 25 March,2013 7.00 am to 8.30 am 15 College Street 26 March,2013 8.00 am to 9.30 am 15 Bay Street 27 March,2013 4.00 pm to 5.00 pm 15 Church Street 28 March,2013 5.00 pm to 6.00 pm 15
Instrument variation Selection bias Testing effects Regression to mean
Randomization Physical control
Second cup
Second cup
Mean 2.433333333 Standard Error 0.1331213 Median 2 Mode 2 Standard Deviation 1.031153158 Sample Variance 1.063276836 Kurtosis 0.299376308 Skewness 0.856600495 Range 4 Minimum 1 Maximum 5 Sum 146 Count 60
Second cup
Second cup
Second cup
Second cup
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In order to achieve the objective of increase in sales : Increase number of locations Launch new products Competitive price Improve customer service
Practical experience Recommendations are made on systematic analysis Recommendations help to reach ultimate goal Outcomes are reliable tools to trace profitability Implementations require management efforts
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Second cup

  • 2. PRIYANKA : INTRODUCTION AND RECOMMENDATIONS OLENA : OBJECTIVES AND CONCLUSION FARHA NAZ : METHODS AND SURVEY DETAILS RAJAT : VARIABLES CHOSEN AND RESULTS
  • 3. Second Cup is Canada's largest, Canadian-based specialty coffee retailer. Operating more than 360 caf辿s across Canada. Care for the guests by delivering the best food, Fair Trade Coffee, design, music and wireless Internet thats available. Make sure that theres a little love in every cup. https://www.youtube.com/watch?v=y9Xdvk3rAv8
  • 5. Stiff competition from domestic and international companies. Need to focus on target market and consumers. Price and quality issues. Product proliferation. Distribution channel. Store location.
  • 6. Sales increase by looking at: Price Place Customer service
  • 8. Second Cup Outlet Date Time No of Respondent Bloor Street West 25 March,2013 7.00 am to 8.30 am 15 College Street 26 March,2013 8.00 am to 9.30 am 15 Bay Street 27 March,2013 4.00 pm to 5.00 pm 15 Church Street 28 March,2013 5.00 pm to 6.00 pm 15
  • 9. Instrument variation Selection bias Testing effects Regression to mean
  • 13. Mean 2.433333333 Standard Error 0.1331213 Median 2 Mode 2 Standard Deviation 1.031153158 Sample Variance 1.063276836 Kurtosis 0.299376308 Skewness 0.856600495 Range 4 Minimum 1 Maximum 5 Sum 146 Count 60
  • 19. In order to achieve the objective of increase in sales : Increase number of locations Launch new products Competitive price Improve customer service
  • 20. Practical experience Recommendations are made on systematic analysis Recommendations help to reach ultimate goal Outcomes are reliable tools to trace profitability Implementations require management efforts