This document discusses multi-platform television and how to answer a question about the three most successful examples of cross-platform television programming. It outlines a plan to research existing second screen experiences, create a questionnaire, and run a focus group depending on the questionnaire results. The document appears to be about analyzing different examples of television shows that incorporated a second screen experience and what viewers gained from participating.
2. The Question
Which are the three most
successful ever examples of cross
platform television programming,
how did viewers participate and
most importantly, what did they
gain from the experience?
4. How we planned to answer the question
Research what second screen artefacts
already existed
Create a questionnaire
Run a focus group depending on the answers
from the questionnaire.