Second Screen Experiences
This document discusses second screen experiences, which involve using a secondary device like a smartphone or tablet while watching TV. It notes that over 85% of tablet and smartphone users engage with their devices during TV viewing. Common second screen activities include checking email, exploring content related to a show, and viewing deals. The document outlines different types of second screen interactions from individual to social experiences with friends. It also describes genres like social TV and gaming that are enhanced by second screens. The document provides examples of devices, apps, and brands that facilitate second screening and discusses expanding uses of second screens beyond TV to other connected devices and interfaces. Finally, it emphasizes the importance of user-centric design for positive second screen experiences.
Second Screen Experiences
- 2. Who¡¯s using second screens? ? According to Nielsen, 88% of tablet users are on their tablet while watching television ? 86% of smartphone users are on their smartphone while watching television Most common tasks done with a second screen: 1. Checking email 2. Exploring content related to a show 3. Checking out deals related to a show¡¯s ad
- 3. Classic: Second screen for one user
- 4. Evolved: Second screen with a friend
- 5. Emergent: Second (third and fourth) screen with friends
- 7. Social networking aka Social TV
- 9. Gaming
- 14. The players Devices ? Xbox SmartGlass ? AirPlay ? Chromecast ? Wii U Tablet Apps ? Zeebox ? Shazam ? Miso ? Get Glue ? Yahoo Connected TV Brands in Second Screen Space ? Disney Second Screen ? HSN Remote ? Sky Go Extra ? BBC iPlayer ? Xfinity Remote
- 15. Not just with the TV
- 16. Other second screen dynamics Smartphone > Laptop Smartphone > Tablet Tablet > Laptop Smartphone > Thermostat screen Smartphone > Futuristic To-Do Boards Smartphone > Car dashboard
Editor's Notes
- #4: TV shows ¨C tweeting,games, factoids, contests (Dexter, Walking Dead, Mad Men)
- #5: Two players games, quizzes, contests, competitive word games
- #6: Emergent second-screen: Hive Viewing, Hive Gaming ¨C next generation in LAN gaming and social MMOs
- #9: Voting on winners, betting, statistical embelllshments
- #10: Control, inventory tracking, different views
- #11: Apple TV w/ iPad
- #12: Betting, voting, affecting outcomes
- #13: Supplement movies, television shows, related shopping deals, bonus footage
- #16: Smartphone to iPadSmartphone to laptopiPad to laptop