Secondary research
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Film posters promote movies through visuals and key information to attract target audiences to films. Websites provide deeper interactive content about movies, including synopses and trailers. In the UK in 2002, those aged 15-24 frequently visited cinemas, with 50% attending monthly or more, compared to just 17% of those 35 and over.
Secondary research
- 1. Purpose of film posters and websites: Film Posters are promotional items created by film studios to advertise feature films. They promote the film by including key points about the film such as title, tagline, actors, image, certification, release date and credits. However sometimes information varies. They are cleverly constructed to catch the target audience eye and lure them to watch the film. http://www.wisegeek.com/what-are-movie-posters.htm Similarly a film website also promotes the movie itself. However is much more interactive and contains in depth information of the film such as synopsis, the trailer, and other franchise. What age visits the cinema the most? Back in 2002, cinema visits in the UK had 176 million admissions, this was the second highest in Europe after France. The age that frequently visits the cinema is those aged 15-24. Fifty percent of this age group attends the cinema once a month or more compared to the other seventeen percent aged 35 and over. http://www.britain.tv/statistics_entertainment_cinema_visits.shtml http://www.terramedia.co.uk/reference/statistics/cinema/cinema_visits_frequ ency.htm