SECRET BEHIND THE SUCCESS OF AAP(AAM AADMI PARTY)
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The document summarizes the origins and success of the Aam Aadmi Party (AAP) in the Delhi state elections. It traces the founding of AAP to differences between Arvind Kejriwal and Anna Hazare in the anti-corruption movement. Key factors in AAP's success included a lack of strong opposition from other parties, Kejriwal's leadership and clear vision, effective teamwork, grassroots campaigning strategies using social media, and appealing to common people by focusing on issues like corruption, justice, and basic rights. The document provides background on Kejriwal and analyzes AAP's clear goals and agendas which resonated with Delhi voters.
SECRET BEHIND THE SUCCESS OF AAP(AAM AADMI PARTY)
- 1. SECRET BEHIND THE SUCCESS OF AAP IN DELHI ELECTIONS PRESENTED BY- ANAND DARJI (14MMET01)
- 2. Origin of AAP • The origin of the AAP can be traced to a difference in opinion between Arvind Kejriwal and Anna Hazare, social activists a stand of the anti-corruption movement for Jan Lokpal Bill that had gained momentum in India during 2011-12. • According to Kejariwal If you want to clean Government, you have to be in government.
- 3. According to survey of AAP’s success reasons are- • No effective Leader of Opposition • Congress's zero show • BJP was dependent on Narendra Modi. • Kejariwal’s clear vision • Trust of Delhi public on AAP
- 4. Secrets behind its success in Delhi assembly elections • Effective leader • Appreciable Team work • Straight forward vision/goals/agendas • Campaigning strategies • Hard work • Educated team members • Simplicity of team members • Faith in public support • Clean politics against criticism
- 5. Effective leader ARVIND KEJARIWAL Education:- • Mechanical engineering from IIT Kharagpur. • After completing his education he joined the TATA Steels in 1989. • Prepared for IRS and became Joint Commissioner in the Income Tax Department.
- 6. Activist – • Arvind Kejriwal and few other people were the founder of the movement of Parivartan . • He started his fight against corruption. • He joined Anna Hazare’s movement for Jan lokpal bill and become an important part of the team. • He formed his own party AAP with few members in November 2012.
- 7. Personality – • Aam Aadmi with uffler. • Good speaker • Clear agenda • Dedicated MANISH SISODIYA ARVIND KEJARIWAL
- 8. Tough contender - • I spite of….
- 12. INK AND EGGS thrown during campaign
- 14. Not to forget SO SORRY videos-
- 15. But then…. • He united his team • Prepared strategy • Set goal (2014-15 election)
- 16. Goals of AAP in election • Aam aadmi sarkar They tried to connect themselves with each and every person of Delhi.
- 17. Swaraj – Government by the people for the people not by any Netas or Babus.
- 18. Ease in justice- • Justice for the common man of the country. • Justi e for Nirbhaya
- 20. Voice against corruption and Single handed governmental polices –
- 21. Major election Agendas were- • End of corruption Which can be achieved by..
- 22. • Power to people
- 23. • Equality in justice-
- 24. • Fair and non-violent elections
- 25. • Right to health-
- 26. • Right to Education-
- 27. • Get back black money by simplifying rules • Create jobs for youth • Economic growth • 24×7 electricity • Rural development • Improving farmers livelihood • Environmental and resource policies. • Refused to use too much accommodation, security and special facility. • Refused to use Laal atti ki gaadiya .
- 29. • Educated and devoted team members
- 30. • Connected to Aam Aadmi
- 31. Use of media • Use of Thunderclap- it was an intelligent strategy by AAP that created a buzz across the social media. • The party Used Twitter and Facebook to spread awareness using Thunderclap • Replicated O a a’s campaign strategy- Used Google+ Hangouts to communicate with each election booth and to reach out to the voters. • Facebook popularity was
- 32. • According to survey of WEBFLUENZ the use of social media for campaign played 39% role in attracting people for AAP
- 33. Result - The historic victory of AAP
- 37. A QUE“TION IN EVERYBODY’“ MIND • Why he resigned from CM in 49days Gov. ???? Here is the a swer…
- 38. References- • aamaadmipartynationalmanifesto2014.pdf • www.santabanta.com • Top10factaboutarvindkejriwal.pdf • Zeenews.india.com • Aajtak.intoday.in • Interview of Arvind kejariwal i aap ki adalat • campaignanalysisofsocialmediastrategybjpvsa apvscongress-140306060929-phpapp02.pdf