際際滷

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"Stealing" the Best
Content Ideas from Reddit
@dnlRussellCredit: Nedroid
HARD
Coming Up With New
Content Ideas Is
@dnlRussell
Creating Successful
Content Is
HARD
@dnlRussell
Getting Buy-In From Clients,
Bosses, And Teams Is
HARD
@dnlRussell
Online forums are
amazing places to
鍖nd content ideas
@dnlRussell
Reddit is the biggest
(and best) forum
@dnlRussell
Reddit is an
amazing place to
鍖nd content ideas
@dnlRussell
Quick History
of Forums
@dnlRussell
MESSAGE
BOARDS
IRC
Message
Boards
SLASHDOT DIGG REDDIT
@dnlRussell
#6 most visited site
(Alexa rank)
@dnlRussell
542 million visitors in
March 2019
@dnlRussell
Reddit Key
Features
@dnlRussell
Subreddits
@dnlRussell
r/movies
@dnlRussell
r/food
@dnlRussell
r/oldPeopleFacebook
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
r/showerthoughts
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
News outlets ripo鍖
Reddit all the time
@dnlRussell
Discussion
Threads
@dnlRussell
@dnlRussell
Discussion
Threads
@dnlRussell
Discussion
Threads
@dnlRussell
Focus
Groups
Upvoting Downvoting
@dnlRussell
Ranking
@dnlRussell
@dnlRussell
vs. vs.
@dnlRussell
Ranking
@dnlRussell
Ranking
@dnlRussell
Polling
Front page
@dnlRussell
@dnlRussell
@dnlRussell
Secret Sauce: Harvesting Content Ideas From Reddit
Front page
@dnlRussell
Front page
@dnlRussell
Fish in a
barrel
Rules of
Reddit
@dnlRussell
Most Important Rules
@dnlRussell
No Spam
@dnlRussell
No Vote Manipulation
@dnlRussell
Subreddit
Rules
@dnlRussell
@dnlRussell
@dnlRussell
How do you use
Reddit to 鍖nd content
@dnlRussell
Become An
Active User
@dnlRussell
Why
@dnlRussell
The Interface Is Confusing!
@dnlRussell
The Community Is Quirky!
@dnlRussell
Search
Function
@dnlRussell
@dnlRussell
Author
@dnlRussell
Site
@dnlRussell
URL text
@dnlRussell
Sorting
@dnlRussell
Relevance
@dnlRussell
New
@dnlRussell
Comments
@dnlRussell
Hour
@dnlRussell
24 hours
@dnlRussell
Week
@dnlRussell
Month
@dnlRussell
Year
@dnlRussell
Limit Results
to a Subreddit
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
Filtering
Subreddits
@dnlRussell
Hot
@dnlRussell
New
@dnlRussell
Rising
@dnlRussell
Controversial
@dnlRussell
Top
@dnlRussell
Most Valuable
Filter Combo
@dnlRussell
@dnlRussell
MVF = Target Subreddit + Top Posts + Past Month
Case Study 1
Top Content
@dnlRussell
limo/shuttle company
SITUATION
@dnlRussell
backlinks
NEED
@dnlRussell
presidential limos
REDDIT FIND
@dnlRussell
@dnlRussell
@dnlRussell
morphing GIF of presidential
limos over the years
CONTENT
@dnlRussell
@dnlRussell
DA 90+ links
social shares
RESULTS
@dnlRussell
Case Study 2
Data
@dnlRussell
software provider
SITUATION
@dnlRussell
backlinks &
social shares
NEED
@dnlRussell
r/DataIsBeautiful
REDDIT FIND
@dnlRussell
@dnlRussell
@dnlRussell
@dnlRussell
600+ links
7,000+ social shares
RESULTS
@dnlRussell
Case Study 3
Trending Items
@dnlRussell
jeweler
SITUATION
@dnlRussell
backlinks &
brand exposure
NEED
@dnlRussell
Hydraulic Press
Channel
REDDIT FIND
@dnlRussell
@dnlRussell
@dnlRussell
diamond crushing video
CONTENT
@dnlRussell
@dnlRussell
10 million views
coverage/mentions
20+ links
RESULTS
@dnlRussell
Reddit Is Powerful!
@dnlRussell
Limitations
of Reddit
@dnlRussell
Reddit Data is Skewed
@dnlRussell
Pew Research
Center Data
@dnlRussell
Female
33%
Male
67%
@dnlRussell
64%
19-29 year olds
@dnlRussell
42% College Degree
(18% high school or less)
@dnlRussell
70%
white/non-hispanic
@dnlRussell
conservative
19%
liberal/moderate
81%
@dnlRussell
Recap
@dnlRussell
Become an
active user
01
@dnlRussell
02
Master the
search function
@dnlRussell
03
Model and ri鍖 on
top content
@dnlRussell
04
Remember
Reddit's limits
@dnlRussell
Top Content
@dnlRussell
Questions?
@dnlRussell
daniel@go鍖shdigital.com

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Secret Sauce: Harvesting Content Ideas From Reddit