際際滷

際際滷Share a Scribd company logo
The Secrets of
Avatar Design for
Social VR
Brett G. Durrett
CEO, IMVU
≒ 16 years experience with avatars in social
experiences
≒ 5 years in virtual worlds
≒ 11 years on the leading Social 3D product
(lots of professional experience with avatars)
Why is Brett talking about Avatars?
IMVU is the LEADER in SOCIAL 3D
Over 3 million Monthly Active Users
Worlds largest catalog of UGC 3D objects 
more than 20 million 3D assets
iOS Top 15 grossing in Social
Android Top 10 grossing in Social
(IMVU is all about avatars)
Secrets of Avatar Design for VR - IMVU AWE, June 2016
[ NEED IMAGE FOR SLIDE ]
SOCIAL
Were making a long-term bet that immersive, virtual
and augmented reality will become a part of peoples
daily life.
Mark Zuckerberg, CEO Facebook
2014 announcement of Oculus VR acquisition
"We're working on VR because I think it's the next major
computing and communication platform after phones...I
think we'll also have glasses on our faces that can help us
out throughout the day and give us the ability to share our
experiences with those we love in completely immersive
and new ways that aren't possible today."
July, 2015 predictions about the future, Business Insider
"For virtual reality to really cross into the mainstream, it's
gotta be more than just really awesome, killer games.
What is the Twitter or Instagram of VR? By that, I don't
mean having tweets in VR or having filtered photos in
VR  I mean that it's native to that platform, it's born of
that platform and would not have existed without that
platform."
Nick DiCarlo , Samsungs VR Vice President
Seeing other people is incredibly engaging and
that's one of the drivers that made us partner with
Facebook -- social communication. Not social
newsfeeds but actual face-to-face seeing multiple
avatars in a play experience, that's going to be a
very big part of the future in VR.
Brendan Iribe, CEO Oculus VR
social |sSHl|
adjective
1 [ attrib. ] relating to or involving activities in which people spend time talking to each other
or doing enjoyable things with each other
 liking to be with and talk to people : happy to be with people
 of or relating to people or society in general
SOCIAL REQUIRES PEOPLE - IN VR, PEOPLE ARE AVATARS
DELIVER EMOTIONAL CONNECTIONS
DELIVER EMOTIONAL CONNECTIONS
READ THIS BOOK!
READ THIS BOOK!
BEWARE THE UNCANNY VALLEY
DEPTHS OF THE UNCANNY VALLEY
UNIQUELY EXPRESS YOURSELF
UNIQUELY EXPRESS YOURSELF
UNIQUELY EXPRESS YOURSELF
THE AVATAR MUST BE ESSENTIAL
THANK YOUBrett G. Durrett, CEO, IMVU @bdurrett

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Secrets of Avatar Design for VR - IMVU AWE, June 2016

  • 1. The Secrets of Avatar Design for Social VR Brett G. Durrett CEO, IMVU
  • 2. ≒ 16 years experience with avatars in social experiences ≒ 5 years in virtual worlds ≒ 11 years on the leading Social 3D product (lots of professional experience with avatars) Why is Brett talking about Avatars?
  • 3. IMVU is the LEADER in SOCIAL 3D Over 3 million Monthly Active Users Worlds largest catalog of UGC 3D objects more than 20 million 3D assets iOS Top 15 grossing in Social Android Top 10 grossing in Social (IMVU is all about avatars)
  • 5. [ NEED IMAGE FOR SLIDE ] SOCIAL
  • 6. Were making a long-term bet that immersive, virtual and augmented reality will become a part of peoples daily life. Mark Zuckerberg, CEO Facebook 2014 announcement of Oculus VR acquisition "We're working on VR because I think it's the next major computing and communication platform after phones...I think we'll also have glasses on our faces that can help us out throughout the day and give us the ability to share our experiences with those we love in completely immersive and new ways that aren't possible today." July, 2015 predictions about the future, Business Insider
  • 7. "For virtual reality to really cross into the mainstream, it's gotta be more than just really awesome, killer games. What is the Twitter or Instagram of VR? By that, I don't mean having tweets in VR or having filtered photos in VR I mean that it's native to that platform, it's born of that platform and would not have existed without that platform." Nick DiCarlo , Samsungs VR Vice President
  • 8. Seeing other people is incredibly engaging and that's one of the drivers that made us partner with Facebook -- social communication. Not social newsfeeds but actual face-to-face seeing multiple avatars in a play experience, that's going to be a very big part of the future in VR. Brendan Iribe, CEO Oculus VR
  • 9. social |sSHl| adjective 1 [ attrib. ] relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other liking to be with and talk to people : happy to be with people of or relating to people or society in general
  • 10. SOCIAL REQUIRES PEOPLE - IN VR, PEOPLE ARE AVATARS
  • 16. DEPTHS OF THE UNCANNY VALLEY
  • 20. THE AVATAR MUST BE ESSENTIAL
  • 21. THANK YOUBrett G. Durrett, CEO, IMVU @bdurrett