Secrets of Rapid App Development [Lean Startup Conf 2012]
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Matt Brezina, co-founder and CEO of Sincerely Inc., shares insights on rapid mobile app development, focusing on mobile commerce and effective development strategies. Key tips include employing MVPs, de-emphasizing visual design, and leveraging common components while minimizing interdependencies. The document emphasizes the importance of agile testing, particularly using Android for quick updates and user acquisition tactics without extensive cross-promotion.
Secrets of Rapid App Development [Lean Startup Conf 2012]
- 1. Secrets of Rapid Mobile App Development Matt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com
- 2. Sincerely We help the world be more thoughtful Weve built the worlds largest gift network 1.2M members 1.6M mailing addresses Shipped products to 800k homes Sincerely @brezina
- 3. Sincerely Products We help the world be more thoughtful Weve built the worlds largest gift network @Postagram 1.2M members 1.6M mailing addresses @Sesame @InkCards Shipped products to 800k homes Sincerely @brezina
- 4. Our 鍖rst year May June July Aug Sept Oct Nov Dec 30+ Sincerely @brezina
- 5. Why rapid app development? We wanted to learn: How is mobile commerce different? Purchase 鍖ows Pricing Audience Positioning Physical delivery and more... Sincerely @brezina
- 6. 10 tips for rapid app development Sincerely @brezina
- 7. 1. MVP Billing Library Address photos book Printing Image Send to upload others Multiple recipients Sincerely @brezina
- 8. 2. Off-brand testing (or test in Canada) Off-brand Sincerely Sincerely @brezina
- 9. 3. De-emphasize visual design Especially off-brand products Not interaction design Engineers do their own visual design Sincerely @brezina
- 10. 4. Reuse common components Sincerely @brezina
- 11. 5. Buy cheap, disposable users No cross promotion No PR Buy users from Stumbleupon, Admob, iAds, Tapjoy, Google Sincerely @brezina
- 12. 6. Be willing to kill apps Were killing an app this month You will have upset customers Sincerely @brezina
- 13. 7. Use Android for quick testing Android apps have no app approval Android updates go live in hours Apple updates go live in 7 days Closest thing we have to the web in the mobile app world Sincerely @brezina
- 14. 8. APIs are everything Internal API Payment processing Order ful鍖llment User accounts Address book Transactional emails No Sincerely product engineers touch our database External API 60 + Sincerely @brezina
- 15. 9. Team Structure Internal API Dev Design Dev Dev Design Sincerely @brezina
- 16. 10. Minimize interdependencies My Goal: empower an engineer to have 4-6 hours of uninterrupted magic each day Sincerely @brezina
- 17. Secrets of Rapid Mobile App Development Matt Brezina, Co-founder & CEO Sincerely Inc. @brezina matt@sincerely.com