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Secrets to Compelling Sales Emails

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LiveHive, Inc.
LiveHive, Inc.

The document provides tips for writing compelling sales emails, including researching prospects, personalizing emails, crafting attention-grabbing subject lines, keeping content short and focused, avoiding spam triggers, and timing email sends during high-traffic periods like Monday mornings and mid-afternoon. The overall message is that targeted, personalized emails are more effective than cold calls for engaging prospects, and following best practices can increase open and response rates.

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Secrets to Compelling Sales Emails #EmailSecrets
Meet Your Hosts #EmailSecrets Lindsay Brothers @LindsayBro @LiveHive Ricardo Arguello @Ric_Arguello
Brought To You By LiveHive Track your sales collateral to see how its being shared. #EmailSecrets
Todays Agenda 1. Shift Towards Targeted Emails o Less Cold Calling 2. Writing Compelling Emails o Subject Line o Body o Timing 3. Combating Spam 4. Q & A #EmailSecrets
Changing Times Selling process has evolved o 92% of buyers start their search online Prospects are more informed o They complete as much as 90% of the buying process before interacting with sales #EmailSecrets
Going Digital Prospects are constantly online o Prospects spend a 25% of their day on email Business people send and receive 115 emails per day Research your prospects, they are researching you #EmailSecrets
Should You Be Cold Calling? Less efficient than email o Conversion rates are only 2% Prospects dont pick up their phones o Calls are no longer the first step #EmailSecrets
Should You Be Cold Calling? Prospects are much more comfortable responding to an email than a call o Calls are disruptive to their day and can be annoying Combining email and phone calls works best o Start your outreach over email then work your way to the phone #EmailSecrets
Why Should I Use Email? Emails allow you to deliver targeted messages Allows you to create that first touchpoint with a prospect More efficient than cold calling #EmailSecrets
Why Should I Use Email? Easily repurpose emails based on o Buying Behaviors o Company size Your competitors are already contacting your prospects #EmailSecrets
How do you stand out from all the clutter? Solution: Compelling Sales Emails #EmailSecrets
Research Spend an hour learning about your prospects Read their website Find out if they have a blog o What are they writing about? #EmailSecrets
Research Find their social media o Follow them and start discussions o Join a LinkedIn group they are in or start your own Use what youve found to build a common interest with your prospects #EmailSecrets
Personalize For The Reader Think about who youre writing to What interests them What are they reading or talking about Highlight something that is unique to that company According to the Aberdeen Group: personalized emails increase clickthrough rates by 14% and conversion rates by 10% #EmailSecrets
Personalization To You Include an image of yourself in the email signature Have a link to your social media (LinkedIn or Twitter) #EmailSecrets
Subject Line Must be engaging and relevant Hook them o Could be something they will want to share with others #EmailSecrets
Subject Line Leave them wanting more A good subject line can be the difference between an email being opened or sent to spam o 69% of email recipients say they report email as spam based on the subject line #EmailSecrets
Subject Line A question or mysterious fact can lead to 20% more opens #EmailSecrets
Subject Line Make your subject line personal #EmailSecrets
Subject Line Use specific numbers in your subject line #EmailSecrets
Subject Lines To Avoid Heres a list of words or phrases to avoid in your subject lines #EmailSecrets 1. Free 2. Discount 3. Quote 4. Sale 5. Specials 6. Unique 7. Guarantee 8. Now only
Content Styling Always include a greeting Use your research Keep your email short and relevant #EmailSecrets
Content Styling Secret #1: 3 sentences should be the max in a paragraph #EmailSecrets
Content Styling Use bullets to break up sentences Be careful with your use of bolding or italics o Use them to highlight an important point #EmailSecrets
Content Be direct Always include some form of Call-To-Action Dont make statements you cant back up Ask them questions o It shows you care about them and their business #EmailSecrets
Content Secret #2: Adopt a reader-focused writing style for your email body o Avoid terms like We, I, Us o Write the email from the perspective of the buyer or the lead #EmailSecrets
Content Share interesting or relevant content with them Send a link to helpful, relevant articles Find content using RSS feeds, Flipboard #EmailSecrets
The Black Hole What happens to your emails when you send them out? Messages get lost or end up in the spam folder #EmailSecrets
Combating Spam #EmailSecrets Unsubscribe people if they ask Stay up-to-date on email laws and spam filter technology Use tools like SpamAssassin to check your spam score
Combating Spam #EmailSecrets Dont use exclamation points or strange characters Avoid email addresses that have bounced Keep emails short Dont use all caps
Combating Spam #EmailSecrets Avoid these spam triggers in your subject line or email body: 1. No Obligation 2. Dear 3. As Seen On 4. Free 5. Bargain
Timing Know when its best to send your email Monday blues Tuesdays and Wednesdays are the best Scheduling is a great way to get ahead o Mind the time zones of your prospects #EmailSecrets
Timing Secret #3: 8-10AM and 4-6PM are the best times to send emails #EmailSecrets
When To Follow Up Always remember to follow up If youve received a response, follow up immediately o Prospects are shopping around for solutions You probably wont make the sale right off the bat o It can take up to 5 touchpoints before you get a decision from a prospect If a prospect is not responding to your messages, dont give up! o Follow up once a week #EmailSecrets
Questions? #EmailSecrets
Thank You!

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Secrets to Compelling Sales Emails

  • 1. Secrets to Compelling Sales Emails #EmailSecrets
  • 2. Meet Your Hosts #EmailSecrets Lindsay Brothers @LindsayBro @LiveHive Ricardo Arguello @Ric_Arguello
  • 3. Brought To You By LiveHive Track your sales collateral to see how its being shared. #EmailSecrets
  • 4. Todays Agenda 1. Shift Towards Targeted Emails o Less Cold Calling 2. Writing Compelling Emails o Subject Line o Body o Timing 3. Combating Spam 4. Q & A #EmailSecrets
  • 5. Changing Times Selling process has evolved o 92% of buyers start their search online Prospects are more informed o They complete as much as 90% of the buying process before interacting with sales #EmailSecrets
  • 6. Going Digital Prospects are constantly online o Prospects spend a 25% of their day on email Business people send and receive 115 emails per day Research your prospects, they are researching you #EmailSecrets
  • 7. Should You Be Cold Calling? Less efficient than email o Conversion rates are only 2% Prospects dont pick up their phones o Calls are no longer the first step #EmailSecrets
  • 8. Should You Be Cold Calling? Prospects are much more comfortable responding to an email than a call o Calls are disruptive to their day and can be annoying Combining email and phone calls works best o Start your outreach over email then work your way to the phone #EmailSecrets
  • 9. Why Should I Use Email? Emails allow you to deliver targeted messages Allows you to create that first touchpoint with a prospect More efficient than cold calling #EmailSecrets
  • 10. Why Should I Use Email? Easily repurpose emails based on o Buying Behaviors o Company size Your competitors are already contacting your prospects #EmailSecrets
  • 11. How do you stand out from all the clutter? Solution: Compelling Sales Emails #EmailSecrets
  • 12. Research Spend an hour learning about your prospects Read their website Find out if they have a blog o What are they writing about? #EmailSecrets
  • 13. Research Find their social media o Follow them and start discussions o Join a LinkedIn group they are in or start your own Use what youve found to build a common interest with your prospects #EmailSecrets
  • 14. Personalize For The Reader Think about who youre writing to What interests them What are they reading or talking about Highlight something that is unique to that company According to the Aberdeen Group: personalized emails increase clickthrough rates by 14% and conversion rates by 10% #EmailSecrets
  • 15. Personalization To You Include an image of yourself in the email signature Have a link to your social media (LinkedIn or Twitter) #EmailSecrets
  • 16. Subject Line Must be engaging and relevant Hook them o Could be something they will want to share with others #EmailSecrets
  • 17. Subject Line Leave them wanting more A good subject line can be the difference between an email being opened or sent to spam o 69% of email recipients say they report email as spam based on the subject line #EmailSecrets
  • 18. Subject Line A question or mysterious fact can lead to 20% more opens #EmailSecrets
  • 19. Subject Line Make your subject line personal #EmailSecrets
  • 20. Subject Line Use specific numbers in your subject line #EmailSecrets
  • 21. Subject Lines To Avoid Heres a list of words or phrases to avoid in your subject lines #EmailSecrets 1. Free 2. Discount 3. Quote 4. Sale 5. Specials 6. Unique 7. Guarantee 8. Now only
  • 22. Content Styling Always include a greeting Use your research Keep your email short and relevant #EmailSecrets
  • 23. Content Styling Secret #1: 3 sentences should be the max in a paragraph #EmailSecrets
  • 24. Content Styling Use bullets to break up sentences Be careful with your use of bolding or italics o Use them to highlight an important point #EmailSecrets
  • 25. Content Be direct Always include some form of Call-To-Action Dont make statements you cant back up Ask them questions o It shows you care about them and their business #EmailSecrets
  • 26. Content Secret #2: Adopt a reader-focused writing style for your email body o Avoid terms like We, I, Us o Write the email from the perspective of the buyer or the lead #EmailSecrets
  • 27. Content Share interesting or relevant content with them Send a link to helpful, relevant articles Find content using RSS feeds, Flipboard #EmailSecrets
  • 28. The Black Hole What happens to your emails when you send them out? Messages get lost or end up in the spam folder #EmailSecrets
  • 29. Combating Spam #EmailSecrets Unsubscribe people if they ask Stay up-to-date on email laws and spam filter technology Use tools like SpamAssassin to check your spam score
  • 30. Combating Spam #EmailSecrets Dont use exclamation points or strange characters Avoid email addresses that have bounced Keep emails short Dont use all caps
  • 31. Combating Spam #EmailSecrets Avoid these spam triggers in your subject line or email body: 1. No Obligation 2. Dear 3. As Seen On 4. Free 5. Bargain
  • 32. Timing Know when its best to send your email Monday blues Tuesdays and Wednesdays are the best Scheduling is a great way to get ahead o Mind the time zones of your prospects #EmailSecrets
  • 33. Timing Secret #3: 8-10AM and 4-6PM are the best times to send emails #EmailSecrets
  • 34. When To Follow Up Always remember to follow up If youve received a response, follow up immediately o Prospects are shopping around for solutions You probably wont make the sale right off the bat o It can take up to 5 touchpoints before you get a decision from a prospect If a prospect is not responding to your messages, dont give up! o Follow up once a week #EmailSecrets