Security Innovation & Technologies (SIT) is a specialist security technology provider and regional representative of innovative security solutions in the Middle East and North Africa region. With over 100 years of combined industry experience, SIT is led by successful entrepreneurs and industry experts. SIT aims to provide cutting-edge solutions to systems integrators, consultants, and end users through strategic partnerships with innovative brands not typically represented in the region. SIT seeks to become the preferred security technology partner in the MENA region by delivering superior, reliable, and scalable solutions that create value for customers.
2. With a combined industry experience of 100+ years, Security
Innovation & Technologies (SIT) is led by a team of highly
successful SME’s, security professionals, entrepreneurs, bankers
and corporate leaders with extensive experience of launching
successful technology based startups, transforming corporations
to substantially increase shareholder values and taking
companies to top market positions in record times.
We offer unique and extensive benefits to our systems
integration partners, consultants and end users by bringing them
cutting edge and disruptive solutions to achieve their respective
corporate objectives through wisely investing in innovative and
robust solutions with scalability and advancements that are
second to none in the industry and to ensure their investment
will yield high returns.
EXECUTIVE SUMMARY
3. INTRODUCTION
 Based in Dubai, UAE & KSA
 Coverage include MENA
 Best brands representation
 Business Development, Sales and Marketing
 Security assessment & system design
 Extensive network of customers
Security Innovation & Technologies (SIT) aims to become a
specialist security technology provider and regional marketing
representative of non-competing innovative, electronic security,
IP video, ICT and low current solutions in the MENA region that
are not readily available or accessible to our integration
partners, consultants and end users.
The SIT vision is to benefit from the pains of existing and
emerging ICT and security systems integrators and customers
who are being forced out of competition by more dominating
multinational & large systems integrators who are not quick to
adopt emerging technology solutions and restricted to
represents only known brands and dinosaur technologies.
MENA regional security products sales is forecasted to exceed to
$ 2.2 Billion in 2019 and the commercialization of security in
general, there is a substantial opportunity for SIT to improve
client’s ability to deliver innovative and cost-effective security
solutions that are robust, scalable and purpose built to achieve
intended results while providing high return on client’s
investment.
4. OUR MISSIONOUR VISION
To provide unmatched value to our
customers and to deliver innovative,
reliable, safe and scalable security
solutions that transforms our
customers’ vision to value. SIT has one
aim only, providing maximum value for
our customers and business partners.
To safeguard our customer investment by delivering
superior products and services that exceeds their
expectations. We win when our customers win in
their mission and rely on our strategic partnership to
reach their business objectives.
We will spare no efforts to meet your organizational
need for advance systems and solutions that are
highly innovative yet simple to use, cost effective and
fits exactly the needs of your customers.
5. CORE
COMPETENCIES
 Innovative Brands Representation
 Partners Bus Dev, Sales & Marketing Support
 Consultant, Integrator and End User Support
 Pre & Post Sales Technical Support
 Vertical Market & Customized Solutions
PRODUCTS & SERVICES
Innovative Brands
Representation
Pre & Post Sales
Technical Support
Vertical Market
& Customized Solutions
Partners Business Development,
Sales & Marketing Support
Consultant
and End User Support
6. Seminars, demonstrations, spec development and design/built solutions for specific market segments,
i.e., Government, Retail, Hospitality, Healthcare, Industrial, Oil & Gas.
CHANNEL PARTNERS
SYSTEM INTEGRATORS
CONSULTANTS
END USERS
PATH TO MARKET
7. HISTORIC
RELATIONSHIPS
TERRITORIAL
EXPERIENCE
CAREFULLY SELECTED
PARTNERSHIPS
SURGICAL
TARGETING
CUSTOMER
FOCUS
 Access to various channels.
 Strong relationships in target
markets.
 Great references & industry
knowledge.
 Cultural, ethical, religious, legal,
local business acumen.
 Bilingual and easy to blend.
 Name recognition.
 Hand picked VARs, SI, channel
partners & direct users.
 Vertical market focus.
 Early involvement with
infrastructure projects.
 Always aim for sustainable
competitive advantage.
 Low hanging fruit.
 Outward focus to service customers.
 Strong inter-personal relationships.
 Pull through marketing.
KEY SUCCESS FACTORS
8. Following projects references are
a partial view of the type of
projects designed, negotiated,
supplied and executed by SIT
team during the past 16 years of
its operation under the SIT, AD
Network Video and
Dedicated Micros Brands.
PRESTIGIOUS
PROJECTS
9. PRESTIGIOUSPROJECTS
Muscat Airport VIP
Terminal, Oman
Salalah Airport,
Oman
Ministry of Defense
Complex, Oman
Sheikh Essa Sports City,
Bahrain
Sheikh Khalifa Sports
City, Bahrain
Al Wajba Palace,
Qatar
Royal Guards for Amiri
Diwan, Qatar
Conoco-Philips Refinery,
Qatar
Queen Alia International
Airport, Jordan
Presidential House,
Colombo, Sri Lanka
Presidential House,
Khartoum, Sudan
Etisalat Exchanges, 48
Sites, U.A.E
Etisalat 105 Retail Sites,
U.A.E.
Hughes Aircraft, Peace
Shield Program, KSA
Sheikh Zayed Personal
Office, Profalcon, U.A.E
10. PRESTIGIOUSPROJECTS
Sharjah Police Traffic
Monitoring - U.A.E.
Dubai Police –
U.A.E.
Dubai International
Airport Parking
Systems, Dubai
Bahrain International
Airport - Bahrain
Aramco - Kingdom of
Saudi Arabia
BAJ Military Camp –
Oman
International Medical
Center - KSA
Toyota Showrooms &
Service Cntrs, 80 Sites,
KSA
Bin Laden Construction
HQTR – KSA
Safeya Museum,
Jeddah, KSA
Paris Gallery Stores -
KSA
Danube Hypermarket,
KSA
Patchi Chocolate,
KSA
Dubai Gold Souk –
Dubai Police
Unilever –
KSA
11. PRESTIGIOUSPROJECTS
Royal Saudi Air Force
Wing, KSA
NATO HQ,
Turkey
Jassariya Palace,
Qatar
Defence College,
Oman
Parliament House,
Sudan
Parliament House,
Colombo, Sri Lanka
Pakistan Air Force 27
bases – Pakistan
Emirates Air Crew
Briefing Centre, Dubai
Nestle,
U.A.E
ADNOC Petrol Pumps –
UAE
Dubai Marina Beach
Resort, UAE
National Bank of
Kuwait, All
Branches/ATM Kuwait
Al Rajhi Bank, 522
Branches & 2660 ATMs,
KSA
National Commercial
Bank 1875 ATM Sites,
KSA
SAMBA, Branches and
190 Remote ATMs, KSA
12. SPECIALIZED OFFERINGS BASED ON SMART
SOLUTIONS FOR SMART CITIES
 IoT for Security
 Drone Detection Technologies such as Ground Radar
 Self Learning & Artificial Intelligence based systems
 Forensic video analytics as a service
 3D Facial Recognition Systems
 Smart Security Solutions
 VSaaS / Cloud Surveillance
 Cognitive Platforms
 Deep learning (DL)
 Cyber Security Solutions