Adobe Day UK 2013: Seek and ye shall find
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A look at how you can improve your help file's searchability by using existing help application functionality and a handful of third party applications.
Adobe Day UK 2013: Seek and ye shall find
- 1. Colum McAndrew RoboColum(n) Consulting Seek and ye shall find: Improving your help system's search results Adobe Day at UA Europe Conference Manchester, UK 12 June 2013
- 2. 際際滷 2 息 RoboColum(n) Consulting 2013 Or to put it another way
- 3. 際際滷 3 息 RoboColum(n) Consulting 2013 I still havent found what Im looking for 83rd result! 24th result!
- 4. 際際滷 4 息 RoboColum(n) Consulting 2013 The Google guide to searching
- 5. 際際滷 5 息 RoboColum(n) Consulting 2013 Things to consider Help type Content structure SEO (web based) Synonyms Metadata Index Topic Stop words
- 6. 際際滷 6 息 RoboColum(n) Consulting 2013 Help output characteristics Search differs by the output type. Authoring tools use different algorithms. Same applies to search engines.
- 7. 際際滷 7 息 RoboColum(n) Consulting 2013 Content structure: Adobe RoboHelp Topic title Topic keywords Heading styles Topic text Index keywords Question: What elements affect how a topic is displayed in the search rankings? There are five in total
- 8. 際際滷 8 息 RoboColum(n) Consulting 2013 Content structure: Madcap Flare Topic title Heading styles Topic text
- 9. 際際滷 9 息 RoboColum(n) Consulting 2013 Online Search Engine Optimisation Willam van Weeldens webinar: Optimizing your RoboHelp content for best SEO results http://adobe.ly/Pbdp0J URL Topic title Keyword positioning
- 10. 際際滷 10 息 RoboColum(n) Consulting 2013 Synonyms Useful for: Localisation e.g. UK v US English Typographical errors e.g. Mispell v Misspell Verbiage e.g. Adding v Creating
- 11. 際際滷 11 息 RoboColum(n) Consulting 2013 Metadata
- 12. 際際滷 12 息 RoboColum(n) Consulting 2013 Uses for metadata Useful for: Overview topics Video 3D images Sample files
- 13. 際際滷 13 息 RoboColum(n) Consulting 2013 Stop words Dont trust your stop word list. Amend it if you can. Look out for: Formula (boolean) logic. Nouns / Adjectives
- 14. 際際滷 14 息 RoboColum(n) Consulting 2013 Wrensoft Zoom http://www.wrensoft.com/zoom/index.html http://www.grainge.org/pages/authoring/zoomsearch/zoomsearch.htm
- 15. 際際滷 15 息 RoboColum(n) Consulting 2013 Yay! I found it.
- 16. 際際滷 16 息 RoboColum(n) Consulting 2013 Using Wrensoft Zoom A few additional files must be included with the output. These include two that are editable: Basic search template that you brand. Search template display settings. BEWARE! By default these files are overwritten each time the output is generated / published. ZoomSearch only works with web based output.
- 17. 際際滷 17 息 RoboColum(n) Consulting 2013 Take Away Tips Think about the different elements of a topic. Ask yourself the following questions: Does the Topic Title accurately describe the content. What is the one word that youd expect to see more than any other in the topic? Could the use of different heading styles or topic metadata ensure a topic is more accurately indexed?
- 18. 際際滷 18 息 RoboColum(n) Consulting 2013 Educate your users Fact 1: People think they know how to search. Fact 2: Search tools do not all work the same way. Fact 3: If users cant find what they want, they go elsewhere.
- 19. 際際滷 19 息 RoboColum(n) Consulting 2013 The Darwin Award for searching goes to
- 20. 際際滷 20 息 RoboColum(n) Consulting 2013 Contact the RoboColum(n) @robocolumn robocolumn@cmcandrew.com http://uk.linkedin.com/in/notcolin www.cmcandrew.com www.robocolumn.com