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Segmentation ET500 new laptop market_sm

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Saurabh Maloo

Market segmentation was conducted on 500 ET 500 companies to identify the most viable target market for laptop sales. The companies were segmented by region, revenue, profit, market capitalization, employees, and sector. The analysis identified the financial services, IT, telecom, service, and media & entertainment sectors which have high laptop demand. Most of these companies are located in South India, which was identified as the primary target region. The target segment comprises 53 companies in the chosen sectors located in the South, which represents around 10% of the total market.

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MARKET SEGMENTATION Product : LAPTOPS By- Saurabh Maloo Lal Bahadur Shastri Institute of Management, Delhi
Objective of the Research To choose the segmented market which is most viable for our product i.e Laptops. Market is the ET 500 companies. Basis for Segmentation Permanent Workforce Demographics (Regions) Financial Performance Revenue Profit After Tax Market Capitalisation Sectors Of Economy
ON THE BASIS OF EMPLOYEES No. of employees <1k 1k-10k 10k-100k 100k-500k No. of comp. 81 276 126 17 ON THE BASIS OF REGION Region North East West South No. of comp. 145 29 180 146
ON THE BASIS OF REVENUE (INR CRORES) 270 100 102 13 15 <5k 5k-10k 10k-50k 50k-100k >100k no. of companies Revenue(INR Crores) No. of Companies 5,000 and less 270 5,000-10,000 100 10,000-50,000 102 50,000-1,00,000 13 1,00,000 and above 15
ON THE BASIS OF PROFIT AFTER TAX(INR CRORES) PAT(INR Crores) No. of companies (10000) 0 107 0 - 1000 310 1000 - 10000 72 10000 - 30000 11 107 310 72 11 - 10000 - 0 0 - 1000 1000 - 10000 10000 - 30000 no. of companies
78 245 152 17 5 2 1 No. Of Companies ON THE BASIS OF MARKET CAPITALISATION MCAP No. Of Companies Criteria(INR Crores) Small Cap 45 <500 Mid Cap 199 500 5000 Large Cap 256 >5000
0 10 20 30 40 50 60 70 80 90 100 No. of companies Sector No. of companies Manufacturing 93 Financial services 70 FMCG 63 Real Estate 52 Energy, Oil & Gas 49 Automobile 29 Information Technology 26 Pharmaceuticals 22 Textile 19 Service 18 Chemical Industry 17 Telecom 14 Media and entertainment 11 Agriculture Industry 7 Healthcare 4 Aviation 3 Retail 3 Total 500 ON THE BASIS OF SECTOR
Laptop is both a good(hardware) and a service(various software installed). For the launch of the product, region and sector wise segmentation has been targeted. The Prime Industries which have high demand for laptops are Financial Services, IT, Telecom, Service and Media & Entertainment. Majority of companies of our interest are based in South India. We are aiming at around 10% of the Industry for further targeting and positioning strategies. ANALYSIS
THE CROSS TABULAR CHART SHOWING SPREAD OF CHOSEN SECTORS OVER DIFFERENT REGIONS Region & Sectors Central East North South West Total Financial services 3 13 27 27 70 IT 0 5 14 7 26 Telecom 0 7 1 6 14 Service 1 4 8 5 18 Media and entertaineme nt 1 0 5 3 2 11 Total 1 4 34 53 47 139 Targeted Segment (53) South (146) Total Market (500)
Segmentation ET500 new laptop market_sm

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Segmentation ET500 new laptop market_sm

  • 1. MARKET SEGMENTATION Product : LAPTOPS By- Saurabh Maloo Lal Bahadur Shastri Institute of Management, Delhi
  • 2. Objective of the Research To choose the segmented market which is most viable for our product i.e Laptops. Market is the ET 500 companies. Basis for Segmentation Permanent Workforce Demographics (Regions) Financial Performance Revenue Profit After Tax Market Capitalisation Sectors Of Economy
  • 3. ON THE BASIS OF EMPLOYEES No. of employees <1k 1k-10k 10k-100k 100k-500k No. of comp. 81 276 126 17 ON THE BASIS OF REGION Region North East West South No. of comp. 145 29 180 146
  • 4. ON THE BASIS OF REVENUE (INR CRORES) 270 100 102 13 15 <5k 5k-10k 10k-50k 50k-100k >100k no. of companies Revenue(INR Crores) No. of Companies 5,000 and less 270 5,000-10,000 100 10,000-50,000 102 50,000-1,00,000 13 1,00,000 and above 15
  • 5. ON THE BASIS OF PROFIT AFTER TAX(INR CRORES) PAT(INR Crores) No. of companies (10000) 0 107 0 - 1000 310 1000 - 10000 72 10000 - 30000 11 107 310 72 11 - 10000 - 0 0 - 1000 1000 - 10000 10000 - 30000 no. of companies
  • 6. 78 245 152 17 5 2 1 No. Of Companies ON THE BASIS OF MARKET CAPITALISATION MCAP No. Of Companies Criteria(INR Crores) Small Cap 45 <500 Mid Cap 199 500 5000 Large Cap 256 >5000
  • 7. 0 10 20 30 40 50 60 70 80 90 100 No. of companies Sector No. of companies Manufacturing 93 Financial services 70 FMCG 63 Real Estate 52 Energy, Oil & Gas 49 Automobile 29 Information Technology 26 Pharmaceuticals 22 Textile 19 Service 18 Chemical Industry 17 Telecom 14 Media and entertainment 11 Agriculture Industry 7 Healthcare 4 Aviation 3 Retail 3 Total 500 ON THE BASIS OF SECTOR
  • 8. Laptop is both a good(hardware) and a service(various software installed). For the launch of the product, region and sector wise segmentation has been targeted. The Prime Industries which have high demand for laptops are Financial Services, IT, Telecom, Service and Media & Entertainment. Majority of companies of our interest are based in South India. We are aiming at around 10% of the Industry for further targeting and positioning strategies. ANALYSIS
  • 9. THE CROSS TABULAR CHART SHOWING SPREAD OF CHOSEN SECTORS OVER DIFFERENT REGIONS Region & Sectors Central East North South West Total Financial services 3 13 27 27 70 IT 0 5 14 7 26 Telecom 0 7 1 6 14 Service 1 4 8 5 18 Media and entertaineme nt 1 0 5 3 2 11 Total 1 4 34 53 47 139 Targeted Segment (53) South (146) Total Market (500)