Segmentation, Targeting and positioning of Dell Laptops
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The document discusses the performance-to-price ratios of various laptop brands including Sony, Apple, Dell, HP, and Lenovo. It analyzes consumer segments such as gamers, professionals, and students, highlighting product recommendations for different social classes. The focus is on how pricing and performance influence purchasing decisions across various demographic categories.
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![Gamers Creative
professionals
Corporates Students Personal
use
High net
worth
individuals
Alienware
18
Alienware 18
Alienware 17
Dell XPS 17 Dell XPS 15 Dell XPS 15
Affluent
class
Alienware1
7
Dell XPS 15
Alien ware 14
Adamo
Dell XPS 12
Inspiron 14
[7000
series]
Inspiron 15
[7000
series]
Dell XPS 13
Inspiron 15
[7000 series]
Upper
middle class
Alienware
14
Alienware 14
Dell XPS 13
Inspiron
DellVostro
3560
Studio
Inspiron
Latitude D
500 – E
5000
Studio
InspironZ
series
Middle class InspironZ
series
Inspiron R
series
DellVostro
1400
Inspiron
mini 1018
Lower
middle class
Below
poverty line](https://image.slidesharecdn.com/group3brandecology-stp-140401221106-phpapp02/85/Segmentation-Targeting-and-positioning-of-Dell-Laptops-12-320.jpg)
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Segmentation, Targeting and positioning of Dell Laptops
- 9. Performance Price 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Sony Apple Dell HP Lenovo 4 5 3.75 4 3.5 4 5 3.5 3.25 3.75 Performance Price
- 10. Sony Apple Dell HP Lenovo 0 1 2 3 4 5 6 0 1 2 3 4 5 6 PRICE PERFORMANCE
- 11. Affordability ? Social class ? Income Behavioural Segmentation ? Knowledge ? Attitude ? Customisation ? Usage ? Loyalty
- 12. Gamers Creative professionals Corporates Students Personal use High net worth individuals Alienware 18 Alienware 18 Alienware 17 Dell XPS 17 Dell XPS 15 Dell XPS 15 Affluent class Alienware1 7 Dell XPS 15 Alien ware 14 Adamo Dell XPS 12 Inspiron 14 [7000 series] Inspiron 15 [7000 series] Dell XPS 13 Inspiron 15 [7000 series] Upper middle class Alienware 14 Alienware 14 Dell XPS 13 Inspiron DellVostro 3560 Studio Inspiron Latitude D 500 – E 5000 Studio InspironZ series Middle class InspironZ series Inspiron R series DellVostro 1400 Inspiron mini 1018 Lower middle class Below poverty line