Segmintation
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This document provides instructions for creating a segmentation matrix to categorize visitors to Dolores Park based on their activities and rate their experiences. It describes identifying 5 visitor categories, asking all categories the same 7 questions rated on a scale of 1 to 5, and populating the ratings in a matrix to compare responses across categories.
Segmintation
- 2. Segmentation Matrix How to create a segmentation Matrix ? 1- Find a place with punch of people. 2- Categorize people into different groups. 3- Create one set of questions that can be asked to all groups. 4- Questions must be designed to be answered only with numbers. 5- Place answers in the matrix.
- 4. Segmentation Matrix categories 1-People come with Dog: 2-People come with Kids: 3-People come with Bicycle: 4-People come to read: 5-People come to sunbathe :
- 5. Segmentation Matrix Set of questions Q1 How many hours you spend in the park when you come? Q2 Scale from 1 to 5 how much you like the park? Q3 How many times you come in a week? Q4 Scale from 1 to 5, do you like to come with people ? Q5 Scale from 1 to 5 how much you enjoy your time in the park? Q6 How many pictures you take while you in the park ? Q7 Scale from 1 to 5 how much you like to do activities in the park?
- 6. Segmentation Matrix come with Dog: come with Kids: come with Bicycle: come to read: come to sunbathe : Q1 Q2 Q3 Q4 Q5 Q6 Q7 2 2 2.5 2.5 2 5 3 5 4 4 1 .5 1 1.5 2 2 4 3.5 2.5 2.5 4 3.5 5 4.5 5 4 1 1 1.5 1 3 1 2 1 1.5