Selas Turkiye Social Media Analysis
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This document provides an overview of metrics for analyzing the effectiveness of various social media channels and online marketing strategies. It includes metrics for platforms like YouTube, Twitter, Facebook, LinkedIn, blogs, newsletters, webinars, search engine marketing, search engine optimization and websites. For each channel, it lists specific metrics that can be tracked such as views, followers, subscribers, rankings, revenue and customer acquisition costs. The document aims to help marketers measure and improve their online marketing efforts.
Selas Turkiye Social Media Analysis
- 1. Social Media Analysis Toolkit @DecisionStats May 2010
- 2. You can only manage what you can measure. Peter Drucker
- 3. Online Marketing Scorecard YouTube ( Video , Newsletter and Webcasts) Twitter ( Micro- Blog and Links) Facebook (Groups, Events and Pages) Linkedin (Groups) Blogs Newsletter Webinar Support Search Engine Marketing Search Engine Optimization Online Collateral (White Papers) WebSite Channel Metric Current Previous Days of Growth Name Metric Metric Updation Rate Value Value between Current and Previous
- 4. Online Marketing Hierarchy YouTube ( Video, Newsletter and Webcasts) Twitter ( Micro- Blog and Links) Facebook (Groups, Events and Pages) Linkedin (Groups) Blogs Newsletter Webinar Support Search Engine Marketing Search Engine Optimization Online Collateral (White Papers) WebSite Channel Metric Current Previous Days of Growth Name Metric Metric Updation Rate Value Value between Current and Previous
- 5. Content- YouTube ( Video and Webcasts) Video Analytics- My Videos > Insight > Summary (see screenshot)
- 6. Content- Twitter ( Micro- Blog and Blurbs) Twitter Analytics and Link Analytics 1) Using TwitAlyzer
- 7. Content- Twitter ( Micro- Blog and Blurbs) Twitter Analytics and Link Analytics 2) Using Bit.Ly Analytics for checking traffic to a link
- 8. Facebook Analytics Page- Left Margin- Insights -See All
- 9. LinkedIn > Contacts > Network Statistics and Micro-Blogging using Twitter-LinkedIn Status Updates > Group Members -Newsletter
- 10. LinkedIn > Contacts > Network Statistics and Micro-Blogging using Twitter-LinkedIn Status Updates > Group Members -Newsletter
- 11. Blogs Blogs are the most visible medium in social media Aggregation of multiple blogs offers even more visibility. Blog Analytics is similar to Website Analytics- with an additional emphasis on Comments, RSS readers, newsletter etc.
- 12. Blogs IP Address Level Tracking for repeat visitors/spammers. Blog Metrics- 1. Comments /Post, 2. Forwards, 3. RSS feed trend, 4. Views/category or vIews/tag. 5. Number of Incoming Links. Website Metrics- 1. Average time per visit, 2. number of visitors, 3. bounce rate, 4. location of visitors. Mostly a time series analysis in terms of statistics.
- 13. Newsletter Analytics Feedblitz and Feedburner Analytics Opens, Clicks,Forwards can be tracked
- 14. Webinar Analytics Using custom URL using the ? operator for webinars. 1. Number of final attendees (Feedback for content), 2. Number of Visitors to URLS by advertising /promotional code. 3. Number of Registrations (Is the from for registration adequate/ too big? Design of Registration Page) 4. Number of repeat visitors (IP Address level, email addresses) 5. Revenue and Cost per webinar attendee. 6. Archival content on webinars.
- 15. Search Engine Marketing Analytics Using advertising for generating leads by ads. 1. Cost per click from ad to the targeted website. 2. Cost per conversion from click 3. Text ads versus Display Ads Campaigns. Search Engine Optmization Analytics Using optimization for generating leads by searches. 1. Rank of Desired Webpage for the keyword. 2. Associated Keywords 3. Growth in Rank SEO and SEM are a separate class of analytics which are mostly under utilized or optimized.
- 16. Online Collateral (Analytics) Number of Downloads/ Registrations Number of Leads generated Cost per Lead Search Engine Impact of Online Collateral
- 17. Website The primary online channel for marketing Visitor Segments (New and Returning) Visitor Sources (Direct versus Search Engine)
- 18. Summing Up : Social Media Report Card YouTube ( Video , Newsletter and < Views Webcasts) Twitter ( Micro- Blog and Links) Followers , ReTweets Facebook (Groups, Events and Fans, Likes Pages) Linkedin (Groups) Members, Discussions Blogs 1. Subscribers, 2. Comments, 3. Views Newsletter 1. Subscribers, 2. Opens, 3. Clicks Webinar Support Cost per Attendee Search Engine Marketing Cost per Click,Cost per Conversion Search Engine Optimization <Rank Online Collateral (White Papers) < Revenue ,Cost per Lead WebSite New vs Returning Channel Metric Current Previous Days Growth