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Self Promotion Sasha Florea // Rockit Awards
As an young and unknown
designer on the Moldovan
market, I decided to promote
myself using a well-known
method: creating a pamphleteer
album containing international
companies logos adjusted to the
sociocultural context in
Moldova.
The series of albums was created on
my personal Facebook account where
there are 3 thematic albums:
1. Brands for Moldovans
2. Progress of Moldovan logos
3. Evolution of railroad logos worldwide
The e鍖ect was surprising.
In less than 30 minutes, articles were
taken by the most popular online news
sites and portals from Moldova.
The articles had a viral e鍖ect: 1800
social engages and over 62 000 views.
CONTENT
fisbook
a
https://www.facebook.com/chronograpph/media_set?
set=a.825458650861605.100001924335128&type=3
CONTENT
Progress of Moldovan logos
https://www.facebook.com/chronograpph/media_set?set=a.
879320028808800.1073741842.100001924335128&type=3
CONTENT
Evolution of railroad logos worldwide
The articles were shared
on such news portals as
locals.md, diez.md,
muligambia.md,
allfun.md, bani.md
EXPOSURE
EXPOSURE
http://locals.md/2015/branduri-pentru-moldoveni
http://muligambia.com/a/general/branduri-pentru-moldoveni
http://diez.md/2015/04/10/foto-branduri-internationale-adaptate-
la-realitatile-din-moldova/
http://www.allmoldova.com/news/dizajner-dobavil-moldavskogo-
kolorita-vsemirno-izvestnym-brendam/
http://bani.md/moldcell-bere-chisinau-sau-andys-pizza-un-tanar-
a-prezentat-evolutia-logo-urilor-a-7-companii-de-la-noi-galerie-
foto/
http://diez.md/2015/07/28/foto-cum-au-evoluat-logourile-a-
sapte-companii-moldovenesti/
http://diez.md/2015/07/31/foto-cum-a-evoluat-logoul-caii-ferate-
din-moldova-si-din-alte-state/
http://socialmedia.md/2015/07/sasha-鍖orea-despre-noul-logo-al-
cfm/
12 sleepless hours + few kilowatt-hours of lighting + 3 cups of co鍖ee
COST
THANKS FOR
YOUR ATTENTION!

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Self Promotion Sasha Florea // Rockit Awards