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Self-publishing tools and API's

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Miral Sattar
Miral Sattar

The document discusses self-publishing tools and APIs for creating e-books. It notes that digital publishing is expected to grow substantially by 2013 and e-book sales and revenues will increase significantly in the next few years. The document recommends putting readers at the center of business by enabling them to participate in developing content and leveraging APIs to integrate social media, location-based, and other types of content into e-books to increase engagement. It provides examples of how APIs could be used to create interactive travel guides, integrate social content, and leverage user-generated content and news APIs when creating e-books.

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Self-Publishing Tools & APIs Books in Browsers - October 2011 Miral Sattar @bibliocrunch | @miralsattar [email_address]
Miral Sattar, Founder of BiblioCrunch.com B.S. Computer Engineering, Columbia M.S. Digital Publishing, NYU Software Developer for 7 years 4+ years at TIME Senior Product Development Manager Launched digital initiatives (video, apps, blogs, e-books) ¡° Media companies are falling behind because they're failing to adapt their business models to what consumers want.¡± Left TIME full-time to launch BiblioCrunch.com BiblioCrunch.com ¨C community platform where you can create e-books and bookazines on the fly Recognized a need in the e-book space! My Journey so far in Publishing
Digital publishing is expected to grow to $2.7B by 2013, nearly nine times larger than 2009 E-book unit sales will skyrocket. By 2013, U.S. consumers will purchase 381 million e-books, roughly four times the amount they purchased in 2010. E-books will bring in substantial revenues. In the next three years alone, e-book sales will grow at a CAGR of 72 percent to reach nearly U.S.$2.7 billion by 2013. Source: Yankee Research Group, 2011 CAGR=72% Total US E-book Sales (Millions) Total US E-Book Revenue (Dollars)
How can Authors and Publishers reach higher/repeat engagement with their target audience?
Traditional content creator Author/Writer Additional content creators Bloggers Journalists Facebook Commentators Foursquare users who recommend LinkedIn users Tweeters Reviewers (e.g. Yelp, TripAdvisor, Foodspotting) Google users Add additional content creators So many ways to tell a story
Put customers (readers) at the center of your business Customers/Readers matter as much as what you publish Enable readers to participate in the book development process Today we act and behave in groups online in social networks Understand the community dynamics that surround your readers/customers Reader Author Readers Readers/Authors By leveraging self-publishing tools and APIs!
Calibre ¨C Free, open source e-book library management and conversion InDesign ¨C Adobe InDesign is a software application produced by Adobe Systems Sigil ¨C WYSIWYG editor for your ePub files Pages ¨C Let¡¯s you export your document into ePub KindleGen ¨CCommand line tool used to build e-books that can be sold through Amazon's Kindle platform. KindleGen Self Publishing Desktop Tools: ePub, mobi, PRC
Bookworm ¨C read ePubs online and validate them ePub validator ¨C web-based ePub validation (threepress.org) Sigil ¨C open source, multi-platform WYSIWYG ebook editor. EPUBCheck ¨C updated last month to validate EPUB3 Validation Tools: ePub, mobi, PRC
pugpig - HTML5 publishing tool that let¡¯s you publish HTML5 e-books & magazines Baker Framework ¨C HTML5 e-book framework to publish interactive books and magazines Laker ¨C framework for designing digital publications in HTML5 Book App Tools: HTML5 based
Various APIs: users contribute content
Leverage API¡¯s to create HTML5 e-books: Case Studies
Travel Guides Unlock a TIME badge when you check into a location via foursquare Launch Google Maps within the e-book Pull in TripAdvisor or Yelp reviews into guide books while you visit a location Case Study #1: Integrate location-based API¡¯s in travel guides
Case Study #2: Integrate social media APIs into e-books Integrate Twitter photos for community Integrate Facebook Integrate flash fiction streams
Case Study #3: Create e-books from UGC Create food guides, exercise guides, best of guides Use reader recommended dishes to create food guides Pull in recipes and reviews Showcase user photos of food they¡¯ve cooked
Case Study #4: Leverage news content APIs You can already leverage news orgs APIs to create cool apps, why not to create contextual content in e-books?
By using self-publishing tools and leveraging API¡¯s: You redefine the content creator Stay on the cutting edge of e-book production Reach higher engagement with target audience Get automatic feedback with e-books or app books Create community & social elements within the e-books themselves
All the ingredients are in your kitchen! Keep building until you break it!

More Related Content

Self-publishing tools and API's

  • 1. Self-Publishing Tools & APIs Books in Browsers - October 2011 Miral Sattar @bibliocrunch | @miralsattar [email_address]
  • 2. Miral Sattar, Founder of BiblioCrunch.com B.S. Computer Engineering, Columbia M.S. Digital Publishing, NYU Software Developer for 7 years 4+ years at TIME Senior Product Development Manager Launched digital initiatives (video, apps, blogs, e-books) ¡° Media companies are falling behind because they're failing to adapt their business models to what consumers want.¡± Left TIME full-time to launch BiblioCrunch.com BiblioCrunch.com ¨C community platform where you can create e-books and bookazines on the fly Recognized a need in the e-book space! My Journey so far in Publishing
  • 3. Digital publishing is expected to grow to $2.7B by 2013, nearly nine times larger than 2009 E-book unit sales will skyrocket. By 2013, U.S. consumers will purchase 381 million e-books, roughly four times the amount they purchased in 2010. E-books will bring in substantial revenues. In the next three years alone, e-book sales will grow at a CAGR of 72 percent to reach nearly U.S.$2.7 billion by 2013. Source: Yankee Research Group, 2011 CAGR=72% Total US E-book Sales (Millions) Total US E-Book Revenue (Dollars)
  • 4. How can Authors and Publishers reach higher/repeat engagement with their target audience?
  • 5. Traditional content creator Author/Writer Additional content creators Bloggers Journalists Facebook Commentators Foursquare users who recommend LinkedIn users Tweeters Reviewers (e.g. Yelp, TripAdvisor, Foodspotting) Google users Add additional content creators So many ways to tell a story
  • 6. Put customers (readers) at the center of your business Customers/Readers matter as much as what you publish Enable readers to participate in the book development process Today we act and behave in groups online in social networks Understand the community dynamics that surround your readers/customers Reader Author Readers Readers/Authors By leveraging self-publishing tools and APIs!
  • 7. Calibre ¨C Free, open source e-book library management and conversion InDesign ¨C Adobe InDesign is a software application produced by Adobe Systems Sigil ¨C WYSIWYG editor for your ePub files Pages ¨C Let¡¯s you export your document into ePub KindleGen ¨CCommand line tool used to build e-books that can be sold through Amazon's Kindle platform. KindleGen Self Publishing Desktop Tools: ePub, mobi, PRC
  • 8. Bookworm ¨C read ePubs online and validate them ePub validator ¨C web-based ePub validation (threepress.org) Sigil ¨C open source, multi-platform WYSIWYG ebook editor. EPUBCheck ¨C updated last month to validate EPUB3 Validation Tools: ePub, mobi, PRC
  • 9. pugpig - HTML5 publishing tool that let¡¯s you publish HTML5 e-books & magazines Baker Framework ¨C HTML5 e-book framework to publish interactive books and magazines Laker ¨C framework for designing digital publications in HTML5 Book App Tools: HTML5 based
  • 10. Various APIs: users contribute content
  • 11. Leverage API¡¯s to create HTML5 e-books: Case Studies
  • 12. Travel Guides Unlock a TIME badge when you check into a location via foursquare Launch Google Maps within the e-book Pull in TripAdvisor or Yelp reviews into guide books while you visit a location Case Study #1: Integrate location-based API¡¯s in travel guides
  • 13. Case Study #2: Integrate social media APIs into e-books Integrate Twitter photos for community Integrate Facebook Integrate flash fiction streams
  • 14. Case Study #3: Create e-books from UGC Create food guides, exercise guides, best of guides Use reader recommended dishes to create food guides Pull in recipes and reviews Showcase user photos of food they¡¯ve cooked
  • 15. Case Study #4: Leverage news content APIs You can already leverage news orgs APIs to create cool apps, why not to create contextual content in e-books?
  • 16. By using self-publishing tools and leveraging API¡¯s: You redefine the content creator Stay on the cutting edge of e-book production Reach higher engagement with target audience Get automatic feedback with e-books or app books Create community & social elements within the e-books themselves
  • 17. All the ingredients are in your kitchen! Keep building until you break it!