The document provides guidance on using sell signals in an investment toolkit. It outlines reasons to consider selling a stock, such as a company facing problems that threaten future success or a stock becoming overvalued. The toolkit features help analyze stocks by spotting deteriorating earnings, sales, margins or other issues that contradict the initial investment thesis. It also identifies overvalued stocks using metrics like relative value and reward/risk ratios. The portfolio report card uses color coding to highlight problem areas for review.
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Sell Indicators in Toolkit 6
1. 10/13/2010
Sell Indicators in
Toolkit 6
by Doug Gerlach
ICLUBcentral Inc.
September 2010
Sell Signals in Toolkit 6
Toolkit 6 never tells you what to do.
Guide to help you with your own decisions.
Toolkit 6 features help you with sell
analysis:
Stock Study
Portfolio Report Card
Quarterly Trend Analysis
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2. 10/13/2010
2 Reasons to Consider Selling
1. Company has problems that threaten
future success of business.
2. Stock price is overvalued when
compared to likely future prospects.
Spotting Problems in Stock Study
Company is acting contrary to reasons
that drive your purchase decision:
EPS and/or Sales falling.
Profit margins deteriorating.
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4. 10/13/2010
Profit Margins Are Falling
Stock Is Overvalued
4 Strikes, Youre Out!
1. Relative Value > 150%
2. Stock in Sell Zone
3. Reward/Risk Ratio < 1:1
4. Total Return < long-term bond or savings
long-
rates
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