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Selling a
Product or
Service
Subtitle
Introduction
 Briefly introduce yourself and your colleagues.
 Describe the products or services your company provides at a
high level.
 Example:
 Trey Research offers complete solutions for strategic market planning, from
global business intelligence reports to targeted market analysis.
Business Opportunities
 State the customers needs and requirements as you
understand them.
 Example:
 Contoso, Ltd. has several new products in research and development that are
scheduled to go to market in FY [Date].
 Now is the time:
 to identify the target market for these products.
 to understand how to best brand and position them.
 to identify competitors and benchmark their success.
 Also consider ongoing support to help you respond to changes in
your market.
Our Products and Services
 List the products or services
your company provides that will
help the customer achieve their
objectives.
 Example:
 Using a variety of research
methodologies, Trey Research can
provide support in the following
areas:
Market entry
strategies
Product and brand
launch
Competitive
intelligence data
Market analysis,
review and
monitoring
Cost Comparison
 Point out financial benefits to
the customer.
 Compare costs of your product
or service with one or more
competitors.
Custom Research
Service
Trey
Research
Cost*
Company A
Cost*
Market entry analysis X X
Industry benchmarking X X
Pricing and brand
analysis
X X
Forecasting and planning X X
Subscription Research
Service
X X
Consumer industry
market reports
X X
Online global business
intelligence database
X X
* Cost of custom research service depends on project scope
Our Strengths
Consumer
Goods and
Services
Durable
goods
Electronics
Healthcare
Foods
Research
Network
Global Data
Benchmarking
Brand
intelligence
Trends
Industry
and
Technology
Markets
Finance
Media
Machinery
Trade
B2B
Services
Key Benefits of Product or Service
 Summarize the key benefits provided by the product or service you
are promoting.
 Example:
 Investment in market research is an investment in your products success!
 Know your customer
 Know your competition
 Timing is everything
 Track and adjust
Next Steps
 Outline the next steps for
ordering or purchasing your
products
or services.
 Example:
 To commission research from Trey
Research:
 Define the project
 First, well meet with you to define
your project.
 Submit a research proposal
 Then, well submit a proposal for
your evaluation.
 Begin the research
 When the proposal is approved, we
will assemble an experienced team
to conduct your research and analyze
the findings.
 Provide ongoing support
 We will continue to work with you
after we deliver your report so you
get the most value out of the
research findings.
Contact Information
 Provide contact information for key personnel from your company.
 Provide e-mail and Web site information, if appropriate.

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Selling a Product or Service marketinging

  • 2. Introduction Briefly introduce yourself and your colleagues. Describe the products or services your company provides at a high level. Example: Trey Research offers complete solutions for strategic market planning, from global business intelligence reports to targeted market analysis.
  • 3. Business Opportunities State the customers needs and requirements as you understand them. Example: Contoso, Ltd. has several new products in research and development that are scheduled to go to market in FY [Date]. Now is the time: to identify the target market for these products. to understand how to best brand and position them. to identify competitors and benchmark their success. Also consider ongoing support to help you respond to changes in your market.
  • 4. Our Products and Services List the products or services your company provides that will help the customer achieve their objectives. Example: Using a variety of research methodologies, Trey Research can provide support in the following areas: Market entry strategies Product and brand launch Competitive intelligence data Market analysis, review and monitoring
  • 5. Cost Comparison Point out financial benefits to the customer. Compare costs of your product or service with one or more competitors. Custom Research Service Trey Research Cost* Company A Cost* Market entry analysis X X Industry benchmarking X X Pricing and brand analysis X X Forecasting and planning X X Subscription Research Service X X Consumer industry market reports X X Online global business intelligence database X X * Cost of custom research service depends on project scope
  • 6. Our Strengths Consumer Goods and Services Durable goods Electronics Healthcare Foods Research Network Global Data Benchmarking Brand intelligence Trends Industry and Technology Markets Finance Media Machinery Trade B2B Services
  • 7. Key Benefits of Product or Service Summarize the key benefits provided by the product or service you are promoting. Example: Investment in market research is an investment in your products success! Know your customer Know your competition Timing is everything Track and adjust
  • 8. Next Steps Outline the next steps for ordering or purchasing your products or services. Example: To commission research from Trey Research: Define the project First, well meet with you to define your project. Submit a research proposal Then, well submit a proposal for your evaluation. Begin the research When the proposal is approved, we will assemble an experienced team to conduct your research and analyze the findings. Provide ongoing support We will continue to work with you after we deliver your report so you get the most value out of the research findings.
  • 9. Contact Information Provide contact information for key personnel from your company. Provide e-mail and Web site information, if appropriate.