2. Introduction
Briefly introduce yourself and your colleagues.
Describe the products or services your company provides at a
high level.
Example:
Trey Research offers complete solutions for strategic market planning, from
global business intelligence reports to targeted market analysis.
3. Business Opportunities
State the customers needs and requirements as you
understand them.
Example:
Contoso, Ltd. has several new products in research and development that are
scheduled to go to market in FY [Date].
Now is the time:
to identify the target market for these products.
to understand how to best brand and position them.
to identify competitors and benchmark their success.
Also consider ongoing support to help you respond to changes in
your market.
4. Our Products and Services
List the products or services
your company provides that will
help the customer achieve their
objectives.
Example:
Using a variety of research
methodologies, Trey Research can
provide support in the following
areas:
Market entry
strategies
Product and brand
launch
Competitive
intelligence data
Market analysis,
review and
monitoring
5. Cost Comparison
Point out financial benefits to
the customer.
Compare costs of your product
or service with one or more
competitors.
Custom Research
Service
Trey
Research
Cost*
Company A
Cost*
Market entry analysis X X
Industry benchmarking X X
Pricing and brand
analysis
X X
Forecasting and planning X X
Subscription Research
Service
X X
Consumer industry
market reports
X X
Online global business
intelligence database
X X
* Cost of custom research service depends on project scope
7. Key Benefits of Product or Service
Summarize the key benefits provided by the product or service you
are promoting.
Example:
Investment in market research is an investment in your products success!
Know your customer
Know your competition
Timing is everything
Track and adjust
8. Next Steps
Outline the next steps for
ordering or purchasing your
products
or services.
Example:
To commission research from Trey
Research:
Define the project
First, well meet with you to define
your project.
Submit a research proposal
Then, well submit a proposal for
your evaluation.
Begin the research
When the proposal is approved, we
will assemble an experienced team
to conduct your research and analyze
the findings.
Provide ongoing support
We will continue to work with you
after we deliver your report so you
get the most value out of the
research findings.
9. Contact Information
Provide contact information for key personnel from your company.
Provide e-mail and Web site information, if appropriate.