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Selling sex copy

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Michael Karlsrud
Michael Karlsrud

The document summarizes key differences between how men and women buy products and engage with salespeople. It notes that men tend to make quick decisions focused on logic and facts, while women take more time, seek relationships and input from others. Women are more brand-loyal once convinced of a product, while men are more fickle. The document emphasizes that understanding gender differences is important for effective marketing and sales.

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SELLING SEX: IT ISNT WHAT YOU THINK (I HOPE). Michael Karlsrud, M.Ed. The Karlsrud Company & 6 Calls 1
The most significant variable in every sales situation is the gender of the buyer, and more importantly, how the salesperson communicates to the buyer s gender. Jeffery Tobias Halter, Selling to Men, Selling to Women 2
THE TOP 12 THINGS YOU NEED TO KNOW. 3
1. MEN BEE-LINE. WOMEN ZIG-ZAG. 4
JACK & JILL BUY SLACKS IN BLACK 5
6
7
2. WOMEN BUY TO STAND OUT. MEN BUY TO FIT IN. 8
9
3. MEN WANT LOGIC FIRST, RATIONAL SECOND. WOMEN, JUST THE OPPOSITE. 10
11
4.WOMEN WANT HELP. MEN AVOID IT. 12
Men seem like loose cannons. Men always move faster through a store s aisles. Men spend less time looking. They usually don t like asking where things are. You ll see a man move impatiently through a store to the section he wants, pick something up, and then, almost abruptly he s ready to buy. For a man, ignoring the price tag is almost a sign of virility. Paco Underhill, Why We Buy* (*Buy this book!) 13
5. WOMEN ARE MORE READABLE WHEN BUYING. MEN ARE POKER-FACED. 14
15
6. WOMEN JOIN BRANDS. MEN WANT TO LOOK LIKE ONE. 16
Who are you wearing? Where did you buy that? Do these sunglasses make me look fat? 17
Heck,&I&Join& Them!& 18
7. WOMEN WANT BONDING STATEMENTS. MEN WANT RECENT FACTS. 19
Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings. Judy Rosener, America s Competitive Secret 20
WHEN INITIATING A PURCHASE: Men Study Facts and Features Women Ask Lots of People for Input Martina Barletta, Marketing to Women 21
22
8. WOMEN: MANNERS MATTER. MEN, EH. 23
Oh your so nice let You are a bastard. me give you my money! 24
9. MEN WANT TRANSACTIONS. WOMEN WANT RELATIONS. 25
The Selling to men: TRANSACTION Model The Selling to Women: RELATIONAL Model Source: Selling to Men, Selling to Women, Jeffery Tobias Halter 26
FemaleThink/, Faith Popcorn & Liz Marigold Men and women dont think the same way, dont communicate the same way, dont buy for the same reasons. He simply wants the transaction to take place. Shes interested in creating a relationship. Every place women go, they make connections. 27
10. WOMEN SEEK COMFORT WHEN BUYING. MEN EXPECT COMPETITION. 28
man going shopping 1878 29
Vision: Men, focused; Women, peripheral. Hearing: Womens discomfort level is I/2 of mens. Smell: Women >> Men. Touch: Most sensitive man < Least sensitive women. Source: Martha Barletta, Marketing to Women 30
As a hunter, a man needed vision that would allow him to zero in on targets in the distance whereas a woman needed eyes to allow a wide arc of vision so that she could monitor any This is predators sneaking up on the nest. why modern men can find their way effortlessly to a distant pub, but can never find things in fridges, cupboards or drawers. Barbara & Allan Pease, Why Men Don t Listen & Women Can t Read Maps 31
A woman knows her Resting State: 30%, 90%: childrens friends, hopes, dreams, romances, secret fears, what they are thinking, how they are feeling. Men are vaguely aware of some short people also living in the house. Barbara & Allan Pease, Why Men Dont Listen & Women Cant Read Maps 32
11. WOMEN WANT WHATS TRIED,TRUE &TESTED. MEN...? 33
* = Women (Lines starting with green) 34
PURCHASING PATTERNS: Men Make Snap Decisions, Fickle. Women Are Harder to Convince, but More Loyal Once Convinced. Martina Barletta, Marketing to Women 35
12. WOMEN ARE SOCIAL BUYERS. MEN ARE SOLITARY BUYERS** 36
MEN VS. WOMEN Get away from authority, family. CONNECT. Self-oriented. OTHER- oriented. Rights. Responsibilities. Individual Perspective. Group Perspective. Core Unit is ME. Core Unit is We Pride in Self- Reliance. Pride in Team Accomplishment. 37
Connecting your female consumers to each other connects them to your brand. EVEolution, Popcorn & Marigold 38
1. Men and women are different. 2. Very different. 3. VERY, VERY DIFFERENT. 4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common. 5. Women buy lotsa stuff. 6. WOMEN BUY A-L-L THE STUFF. 7. Women s Market = Opportunity No. 1. 8. Men are (STILL) in charge. 9. MEN ARE TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN. 39
40
How many men does it take to change a roll of toilet paper? Its unknown. Its never happened. 41
The Karlsrud Company Mike Karlsrud @MKarlsrud 42 Social Made Easy.
Mike Karlsrud, M.ED, ABOC Owner, CEO, 6 Calls- www. 6Calls.biz Owner, The Karlsrud Companies- www.karlsrudcompany.com mike@karlsrudcompany.com 43 Thank You!

More Related Content

Selling sex copy

  • 1. SELLING SEX: IT ISNT WHAT YOU THINK (I HOPE). Michael Karlsrud, M.Ed. The Karlsrud Company & 6 Calls 1
  • 2. The most significant variable in every sales situation is the gender of the buyer, and more importantly, how the salesperson communicates to the buyer s gender. Jeffery Tobias Halter, Selling to Men, Selling to Women 2
  • 3. THE TOP 12 THINGS YOU NEED TO KNOW. 3
  • 5. JACK & JILL BUY SLACKS IN BLACK 5
  • 6. 6
  • 7. 7
  • 8. 2. WOMEN BUY TO STAND OUT. MEN BUY TO FIT IN. 8
  • 9. 9
  • 10. 3. MEN WANT LOGIC FIRST, RATIONAL SECOND. WOMEN, JUST THE OPPOSITE. 10
  • 11. 11
  • 12. 4.WOMEN WANT HELP. MEN AVOID IT. 12
  • 13. Men seem like loose cannons. Men always move faster through a store s aisles. Men spend less time looking. They usually don t like asking where things are. You ll see a man move impatiently through a store to the section he wants, pick something up, and then, almost abruptly he s ready to buy. For a man, ignoring the price tag is almost a sign of virility. Paco Underhill, Why We Buy* (*Buy this book!) 13
  • 14. 5. WOMEN ARE MORE READABLE WHEN BUYING. MEN ARE POKER-FACED. 14
  • 15. 15
  • 16. 6. WOMEN JOIN BRANDS. MEN WANT TO LOOK LIKE ONE. 16
  • 17. Who are you wearing? Where did you buy that? Do these sunglasses make me look fat? 17
  • 19. 7. WOMEN WANT BONDING STATEMENTS. MEN WANT RECENT FACTS. 19
  • 20. Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings. Judy Rosener, America s Competitive Secret 20
  • 21. WHEN INITIATING A PURCHASE: Men Study Facts and Features Women Ask Lots of People for Input Martina Barletta, Marketing to Women 21
  • 22. 22
  • 23. 8. WOMEN: MANNERS MATTER. MEN, EH. 23
  • 24. Oh your so nice let You are a bastard. me give you my money! 24
  • 25. 9. MEN WANT TRANSACTIONS. WOMEN WANT RELATIONS. 25
  • 26. The Selling to men: TRANSACTION Model The Selling to Women: RELATIONAL Model Source: Selling to Men, Selling to Women, Jeffery Tobias Halter 26
  • 27. FemaleThink/, Faith Popcorn & Liz Marigold Men and women dont think the same way, dont communicate the same way, dont buy for the same reasons. He simply wants the transaction to take place. Shes interested in creating a relationship. Every place women go, they make connections. 27
  • 28. 10. WOMEN SEEK COMFORT WHEN BUYING. MEN EXPECT COMPETITION. 28
  • 30. Vision: Men, focused; Women, peripheral. Hearing: Womens discomfort level is I/2 of mens. Smell: Women >> Men. Touch: Most sensitive man < Least sensitive women. Source: Martha Barletta, Marketing to Women 30
  • 31. As a hunter, a man needed vision that would allow him to zero in on targets in the distance whereas a woman needed eyes to allow a wide arc of vision so that she could monitor any This is predators sneaking up on the nest. why modern men can find their way effortlessly to a distant pub, but can never find things in fridges, cupboards or drawers. Barbara & Allan Pease, Why Men Don t Listen & Women Can t Read Maps 31
  • 32. A woman knows her Resting State: 30%, 90%: childrens friends, hopes, dreams, romances, secret fears, what they are thinking, how they are feeling. Men are vaguely aware of some short people also living in the house. Barbara & Allan Pease, Why Men Dont Listen & Women Cant Read Maps 32
  • 33. 11. WOMEN WANT WHATS TRIED,TRUE &TESTED. MEN...? 33
  • 34. * = Women (Lines starting with green) 34
  • 35. PURCHASING PATTERNS: Men Make Snap Decisions, Fickle. Women Are Harder to Convince, but More Loyal Once Convinced. Martina Barletta, Marketing to Women 35
  • 36. 12. WOMEN ARE SOCIAL BUYERS. MEN ARE SOLITARY BUYERS** 36
  • 37. MEN VS. WOMEN Get away from authority, family. CONNECT. Self-oriented. OTHER- oriented. Rights. Responsibilities. Individual Perspective. Group Perspective. Core Unit is ME. Core Unit is We Pride in Self- Reliance. Pride in Team Accomplishment. 37
  • 38. Connecting your female consumers to each other connects them to your brand. EVEolution, Popcorn & Marigold 38
  • 39. 1. Men and women are different. 2. Very different. 3. VERY, VERY DIFFERENT. 4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common. 5. Women buy lotsa stuff. 6. WOMEN BUY A-L-L THE STUFF. 7. Women s Market = Opportunity No. 1. 8. Men are (STILL) in charge. 9. MEN ARE TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN. 39
  • 40. 40
  • 41. How many men does it take to change a roll of toilet paper? Its unknown. Its never happened. 41
  • 42. The Karlsrud Company Mike Karlsrud @MKarlsrud 42 Social Made Easy.
  • 43. Mike Karlsrud, M.ED, ABOC Owner, CEO, 6 Calls- www. 6Calls.biz Owner, The Karlsrud Companies- www.karlsrudcompany.com mike@karlsrudcompany.com 43 Thank You!

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