Selling to CEO's
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This presentation was presented to ADP's inside sales team in order to help them understand (1) the mindset of CEO's (2) how to gain access to CEO's (3) what to do when you get a CEO's attention
Selling to CEO's
- 2. The CEO dilemma Need to Grow Revenue Investor Relations Strategic Decisions Board Meeting Prep Building Culture Priority 1 Priority 2
- 3. Understanding your prospect Organize Time Set Priorities Recalibrate Goal is to make $ Bottlenecks Increasing throughput Whats Important Sharpening the saw Understand first Avoid red water Make competition irrelevant Case Studies
- 4. Accessing CEOs = Not during work hours Through someone they know Someone aligned to your interest Non-traditional methods
- 7. Dont focus on yourself
- 8. What not to do = Connect and Pounce
- 9. What not to do = destroy your credibility Hi Sean, I am sorry to bother you, but would you mind referring me to the person in charge of your online marketing? Thanks for the help and have a wonderful day!
- 10. Zero to Hero in 5 seconds
- 11. What MIGHT work
- 12. What MIGHT work
- 13. What MIGHT work Some text Some text Some text
- 14. What MIGHT work
- 15. This better be 霞看顎
- 16. New Research Report Social Medias Impact on Sales Connect with me @sean_h_burke & @kitedesk