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Seminar 1b yes mywine (vinitaly)

Vinitaly International
Vinitaly International

1) Yesmywine is the largest online wine retailer in China, dedicated to delivering quality wine and lifestyle products to middle-class Chinese families. 2) It has experienced rapid growth, reaching over 400 million RMB in annual revenue in 2012 and becoming the third largest wine retailer and top 13 wine importer in China. 3) Yesmywine uses a unique selection system to choose high-quality products, offers various purchasing channels including its website and mobile app, and provides efficient delivery and strong customer service.

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DIGITAL MEDIA TECHNOLOGY & WINE SERIES E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (YesMyWine)
#vinitaly2013 @vinitalytour @steviekim222
≒ Janet Wang, Head of International Business Development, Tmall (Alibaba Group) ≒ Naran Andreyev, CEO, M1nt Cellars ≒ Jared Liu, Founder/CEO of YesMyWine ≒ Alvin Huang, Founder of Vinehoo
YESMYWINE & WINE E- COMMERCE NEW CHANCE IN CHINA
As the Largest online wine retailer in China, Yesmywine is dedicated to deliver quality products and lifestyle to middle-class families in China About Yesmywine.com
6. May 2011 Series C finaning closing with 40M USD 7.Jun. 2011 HK office opened and HK website lauched 8. Dec. 2011 Monthly revenue over 30M RMB. Daily sales over 70,000 bottles. Milestones 9. Nov. 11th 2012 daily sales over 120,000 bottles 2012 annual revenue 400M RMB, #3 wine retailer and top 13 wine importer in China
Platinum Golden Sliver Diamond Members
Prouduct
Prouduct Unique selection system selects the killer products. Define customer preference based on user survey and consumer feedback. Internal blind tasting by YMW employees (screen out 50%). Sample tasted by randonly selected customers (screen out).
Multiple Channels www.yesmywine.com covering 5.7M members Mobile APP covering 200,000 members
Order Hotline Multiple Channels 400-820-8060 Catalogue 50 representatives Over 200 outbound call seats take care of 400K VVIP customers
Multiple Channels TOP1 TOP2 TOP1 TV-Shopping Channel: E-commerce platform: TOP2 TOP3
Cooperation
Events offline events Chateau Palmer VIP dinner Chateau Cos d'Estournel 17th Nov. 2011, YMW CRO Jared become the first one to drink the new year Beaujolais Nouveau. "Le Beaujolais Est Arriv辿! "Party in 7 major cities of China Le Cercle Rive Droite de Grands Vins de Bordeaux Monchhof Dinner Party
Events online events
Events online events
Customer Service
Warehouse Specialized warehouses for ordinary products wine. Beijing Shanghai Chengdu Guangzhou
Delivery
Strength We restructure the supply chain of wine industry Large production wineries Middleman with high margins Retail store's wall of wine Marked up prices and uncertain quality Artisanal wineries & vineyards Unique 4-round selection system just for you Backed by the Yesmywine Promise: Satisfaction guaranteed Traditional Wine Store YESMYWINE.COM Shorten the delivery process, reduce the cost, guarantee the quality.
Heavy wine drinker LOW PRICE Strength We know what Chinese consumers like
Strength We know what is the most attractive selling point HIGH RATES CELEBRITY RECOMMENDED BIG PROMOTIONPRIZE Master Sommelier Gerard Basset
Strength We know how to communicate with our consumers Acquisition Gap Sales Gap Retention Gap Market Prospect Suspect Customer Loyal customer Lost customer Optimize transaction Identify loyalty drivers and communicate with them Identify high risk customers and avoid run-away Identify and pursue cross sales potential
Yesmywine, authorized by the most powerful wine training institution around world- WSET,become the officially certificated wine trainging institution. Around 4,000 people of Mainland China took WSET training in 2012, and more than 400 of them graduated from YMW. Strength Besides wine, we also provide wine training.
More than 100,000 active comsumers joined ijiujiao.com, which is a social network attached to YESMYWINE. On ijiujiao.com, comsumers write wine notes and discuss with others, join a knowledge group and share infornmation with each other, arrange gathering online and meet people offline... YMW provides a platform where comsumers can write about wine without conflicts of interest. Strength we know the power of social network
Honor
Seminar 1b yes mywine (vinitaly)

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Seminar 1b yes mywine (vinitaly)

  • 1. DIGITAL MEDIA TECHNOLOGY & WINE SERIES E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL OF CHINA (YesMyWine)
  • 3. ≒ Janet Wang, Head of International Business Development, Tmall (Alibaba Group) ≒ Naran Andreyev, CEO, M1nt Cellars ≒ Jared Liu, Founder/CEO of YesMyWine ≒ Alvin Huang, Founder of Vinehoo
  • 4. YESMYWINE & WINE E- COMMERCE NEW CHANCE IN CHINA
  • 5. As the Largest online wine retailer in China, Yesmywine is dedicated to deliver quality products and lifestyle to middle-class families in China About Yesmywine.com
  • 6. 6. May 2011 Series C finaning closing with 40M USD 7.Jun. 2011 HK office opened and HK website lauched 8. Dec. 2011 Monthly revenue over 30M RMB. Daily sales over 70,000 bottles. Milestones 9. Nov. 11th 2012 daily sales over 120,000 bottles 2012 annual revenue 400M RMB, #3 wine retailer and top 13 wine importer in China
  • 9. Prouduct Unique selection system selects the killer products. Define customer preference based on user survey and consumer feedback. Internal blind tasting by YMW employees (screen out 50%). Sample tasted by randonly selected customers (screen out).
  • 10. Multiple Channels www.yesmywine.com covering 5.7M members Mobile APP covering 200,000 members
  • 11. Order Hotline Multiple Channels 400-820-8060 Catalogue 50 representatives Over 200 outbound call seats take care of 400K VVIP customers
  • 12. Multiple Channels TOP1 TOP2 TOP1 TV-Shopping Channel: E-commerce platform: TOP2 TOP3
  • 14. Events offline events Chateau Palmer VIP dinner Chateau Cos d'Estournel 17th Nov. 2011, YMW CRO Jared become the first one to drink the new year Beaujolais Nouveau. "Le Beaujolais Est Arriv辿! "Party in 7 major cities of China Le Cercle Rive Droite de Grands Vins de Bordeaux Monchhof Dinner Party
  • 18. Warehouse Specialized warehouses for ordinary products wine. Beijing Shanghai Chengdu Guangzhou
  • 20. Strength We restructure the supply chain of wine industry Large production wineries Middleman with high margins Retail store's wall of wine Marked up prices and uncertain quality Artisanal wineries & vineyards Unique 4-round selection system just for you Backed by the Yesmywine Promise: Satisfaction guaranteed Traditional Wine Store YESMYWINE.COM Shorten the delivery process, reduce the cost, guarantee the quality.
  • 21. Heavy wine drinker LOW PRICE Strength We know what Chinese consumers like
  • 22. Strength We know what is the most attractive selling point HIGH RATES CELEBRITY RECOMMENDED BIG PROMOTIONPRIZE Master Sommelier Gerard Basset
  • 23. Strength We know how to communicate with our consumers Acquisition Gap Sales Gap Retention Gap Market Prospect Suspect Customer Loyal customer Lost customer Optimize transaction Identify loyalty drivers and communicate with them Identify high risk customers and avoid run-away Identify and pursue cross sales potential
  • 24. Yesmywine, authorized by the most powerful wine training institution around world- WSET,become the officially certificated wine trainging institution. Around 4,000 people of Mainland China took WSET training in 2012, and more than 400 of them graduated from YMW. Strength Besides wine, we also provide wine training.
  • 25. More than 100,000 active comsumers joined ijiujiao.com, which is a social network attached to YESMYWINE. On ijiujiao.com, comsumers write wine notes and discuss with others, join a knowledge group and share infornmation with each other, arrange gathering online and meet people offline... YMW provides a platform where comsumers can write about wine without conflicts of interest. Strength we know the power of social network
  • 26. Honor