Seminar 2a cevola (vinitaly)
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This document discusses the importance of social media and blogging for wine marketing. It provides statistics from a Technorati report that found blogs to be the third most influential digital resource when making purchases. The report also found that nearly two-thirds of influencers make money from blogging, though most make less than $10,000 per year. It includes quotes from wine marketer Alfonso Cevola about why he blogs about Italian wine.
Seminar 2a cevola (vinitaly)
- 1. DIGITAL MEDIA TECHNOLOGY & WINE SERIES SOCIAL MEDIA MARKETING & WINE (Cevola)
- 3. ? Alfonso Cevola, Corporate Director Fine Wine at Glazer¡¯s & 2012 Wine Blog Awards Winner ? Alder Yarrow, Founder of Vinography ? Leos Tian, Director of New Food Magazine ? Gong Dan, Senior Editor of Sh. ? Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy
- 5. c e n t u r y i s s t i l l i n p r o c e s s ¨C t h e ¡°s o c i a l ¡± a s p e c t wi l l s t i l l r e l y h e a v i l y o n r e l a t i o n s h i p b u i l d i n g . Sl e i g h t o f h a n d t r i c k s w o n ¡¯t s u f f i c e t h i s t i me .
- 7. Pa t r o n a r e wa y o u t i n f r o n t o f t h i s , u t i l i z i n g S OCI A L ME D I A t h r o u g h F a c e b o o k , Yo u T u b e , T wi t t e r , Pi n t e r e s t , I n s t a g r a m a n d t h e B l o g g i n g C o mmu n i t y .
- 10. ¡°Dead Tree¡±Newspapers are paying attention to this
- 12. ¡°I n f l u e n c e r s a r e m o s t a c t i v e o n b l o g s , a s 86 p e r c e n t s a y t h e y h a v e t h e m a n d 88 p e r c e n t o f t h o s e s a y t h e y b l o g f o r t h e ms e l v e s . B l o g g i n g i s t h e p r i ma r y p u b l i s h i n g t o o l , a n d a b o u t a t h i r d o f i n f l u e n c e r s s a y t h e y h a v e b e e n b l o g g i n g f o r f i v e o r mo r e y e a r s . Mo s t b l o g g e r s (52%) o p e r a t e t w o t o f i v e b l o g s , w h i l e 43 p e r c e n t r u n j u s t o n e . On l y 5 p e r c e n t o f b l o g g e r s o p e r a t e s i x o r mo r e b l o g s .¡± - -Technorati Media 2013 Digital Influencer Report
- 18. ¡°N e a r l y t w o -t h i r d s o f i n f l u e n c e r s s a y t h e y ma k e mo n e y f r o m b l o g g i n g , b u t m o r e t h a n 80 p e r c e n t s a y i t ¡¯s l e s s t h a n $10,000 p e r y e a r . O n l y 11 p e r c e n t o f b l o g g e r s r e p o r t ma k i n g m o r e t h a n $30,000 p e r y e a r . M o s t b l o g g e r s r e p o r t e d i n c o me w a s a r e s u l t o f a d v e r t i s i n g (61% b a n n e r , 51% t e x t ). A f f i l i a t e p r o g r a m s (41%),
- 21. ¡°¡consumers a r e t u r n i n g t o b l o g s w h e n l o o k i n g t o ma k e a p u r c h a s e . B l o g s w e r e f o u n d t o b e t h e t h i r d -m o s t i n f l u e n t i a l d i g i t a l r e s o u r c e (31%) w h e n ma k i n g o v e r a l l p u r c h a s e s , o n l y b e h i n d r e t a i l s i t e s (56%) a n d b r a n d s i t e s (34%). I n f a c t , b l o g s w e r e f o u n d t o b e t h e f i f t h -m o s t t r u s t wo r t h y s o u r c e o v e r a l l f o r i n f o r m a t i o n o n t h e i n t e r n e t .¡± -Technorati Media 2013 Digital Influencer Report
- 23. Italy, wine and observations from my perspective
- 24. s o me o f t h o s e s t o r i e s a n d p i c t u r e s a n d t h e c r e a t i v e p r o c e s s . T h a t i s wh y I b l o g . Wh y I t a l y ? Wh y w i n e ? B e c a u s e t h e y a r e p a r t o f my D N A , my b e i n g , a n d b e c a u s e t h e Wi n e Go d d e m a n d s i t o f m e .¡± -Alfonso Cevola On the Wine Trail in Italy