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Seminar 2c tencent group (vinitaly)

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Vinitaly International
Vinitaly International

This document discusses Tencent, a Chinese technology company and one of the largest internet companies in the world. Tencent owns popular social media platforms like QQ and WeChat with hundreds of millions of active users. It also discusses how Tencent's platforms can be leveraged for social media marketing of wine businesses in China by linking accounts and facilitating one-to-many communication channels. Tencent has expanded beyond instant messaging to include services like online media, games, and mobile applications.

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DIGITAL MEDIA TECHNOLOGY & WINE SERIES SOCIAL MEDIA MARKETING & WINE (Tencent) 1
#vinitaly2013 @vinitalytour @steviekim222 2
? Alfonso Cevola, Corporate Director Fine Wine at Glazer¡¯s & 2012 Wine Blog Awards Winner ? Alder Yarrow, Founder of Vinography ? Leos Tian, Director of New Food Magazine ? Gong Dan, Senior Editor of Sh. ? Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy 3
Tencent 4
one step online lifestyle services Tencent group = No.1 in China
Tencent No.1in China&No.4 in the world internet company (Unit: USD Billion) Internet company market capitalization rankings Source £º Yahoo Finance in 2012,5.31 ?Founded in November 1998 ?Stock Exchange in Hong Kong 2004 ?Branches all around the world 20000staffs 04/19/13 ?one-step online lifestyle services profoundly influenced
QQ We chat 04/19/13
QQ IM More than IM Link to wine business 04/19/13
QQIM | the world's largest online community largest online community at the time. 2012, 784 million active user accounts approximately 157 million users online Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day. 9
QQIM | Cooperation with nokia How many users changed their qq skin : The Nokia ¡°red cloud¡±qq skin activities 7,635,960 QQ IM Conversation window QQ IM Main Page
WECHAT wechat wechat ? User QTY 300 million 20 countries high-end users ? Link to Wine business
LINK to Winebusiness ÒÔÊÖ»úͨѶ¼Ϊ ºËÐÄ£¬´òͨ QQ ¹Ø ϵÁ´ ¡¢Î¢²©¹Ø ϵÁ´ ¡¢ÓÊ Ïä¹Ø ϵÁ´ ¡¢ÅóÓÑ¹Ø ÏµÁ´ ¡£ own followers broadcast imformation (one-to-many) Directional push
Cooperation with Chevrolet scan scan ?QR CORD
Other main products www. Óû§×ÜÀÀ Tencent weibo 425 million registered users active users 170 million, Page View: active accounts £º 68 million 2.17billion Tencent video Monthly amount of video playback: 2.3billion Monthly user to override: 90million ƵµÀÈÕ¾ùÁ÷Á¿ Ê×Ò³ÈÕ¾ùÁ÷Á¿ ÈÕ¾ùÓû§Êý£¨Íò£© ( Íò) ( Íò) 217,955 4,856 15,712 *Source £º iUserTracker *Source £ºÌÚѶ 2011Q3 ²Æ±¨ 14
Mobile| We are China largest mobile service provider 70% of China Mobile GPRS traffic from Tencent wireless service. Mobile QQIM Mobile www. Mobile QQ browser Mobile tencent weibo Source: ÌÚѶÄÚ²¿ 2011 Äê 8 ÔÂͳ¼ÆÊý¾Ý All products has mobile equivalents/applications
04/19/13

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Seminar 2c tencent group (vinitaly)

  • 1. DIGITAL MEDIA TECHNOLOGY & WINE SERIES SOCIAL MEDIA MARKETING & WINE (Tencent) 1
  • 3. ? Alfonso Cevola, Corporate Director Fine Wine at Glazer¡¯s & 2012 Wine Blog Awards Winner ? Alder Yarrow, Founder of Vinography ? Leos Tian, Director of New Food Magazine ? Gong Dan, Senior Editor of Sh. ? Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy 3
  • 5. one step online lifestyle services Tencent group = No.1 in China
  • 6. Tencent No.1in China&No.4 in the world internet company (Unit: USD Billion) Internet company market capitalization rankings Source £º Yahoo Finance in 2012,5.31 ?Founded in November 1998 ?Stock Exchange in Hong Kong 2004 ?Branches all around the world 20000staffs 04/19/13 ?one-step online lifestyle services profoundly influenced
  • 7. QQ We chat 04/19/13
  • 8. QQ IM More than IM Link to wine business 04/19/13
  • 9. QQIM | the world's largest online community largest online community at the time. 2012, 784 million active user accounts approximately 157 million users online Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day. 9
  • 10. QQIM | Cooperation with nokia How many users changed their qq skin : The Nokia ¡°red cloud¡±qq skin activities 7,635,960 QQ IM Conversation window QQ IM Main Page
  • 11. WECHAT wechat wechat ? User QTY 300 million 20 countries high-end users ? Link to Wine business
  • 12. LINK to Winebusiness ÒÔÊÖ»úͨѶ¼Ϊ ºËÐÄ£¬´òͨ QQ ¹Ø ϵÁ´ ¡¢Î¢²©¹Ø ϵÁ´ ¡¢ÓÊ Ïä¹Ø ϵÁ´ ¡¢ÅóÓÑ¹Ø ÏµÁ´ ¡£ own followers broadcast imformation (one-to-many) Directional push
  • 13. Cooperation with Chevrolet scan scan ?QR CORD
  • 14. Other main products www. Óû§×ÜÀÀ Tencent weibo 425 million registered users active users 170 million, Page View: active accounts £º 68 million 2.17billion Tencent video Monthly amount of video playback: 2.3billion Monthly user to override: 90million ƵµÀÈÕ¾ùÁ÷Á¿ Ê×Ò³ÈÕ¾ùÁ÷Á¿ ÈÕ¾ùÓû§Êý£¨Íò£© ( Íò) ( Íò) 217,955 4,856 15,712 *Source £º iUserTracker *Source £ºÌÚѶ 2011Q3 ²Æ±¨ 14
  • 15. Mobile| We are China largest mobile service provider 70% of China Mobile GPRS traffic from Tencent wireless service. Mobile QQIM Mobile www. Mobile QQ browser Mobile tencent weibo Source: ÌÚѶÄÚ²¿ 2011 Äê 8 ÔÂͳ¼ÆÊý¾Ý All products has mobile equivalents/applications