Seminar 2d new food (vinitaly)
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This document discusses a digital media technology and wine series event on social media marketing and wine. The event featured several speakers on the topics of using social media and e-commerce for wine marketing in China, including Alfonso Cevola from Glazer's wine and Alder Yarrow from Vinography. It also provided an introduction to NewFood Magazine China and examined the real wine market and solutions for combining online and offline efforts in China.
Seminar 2d new food (vinitaly)
- 1. DIGITAL MEDIA TECHNOLOGY & WINE SERIES SOCIAL MEDIA MARKETING & WINE (NewFood Mag)
- 3. ? Alfonso Cevola, Corporate Director Fine Wine at Glazer¡¯s & 2012 Wine Blog Awards Winner ? Alder Yarrow, Founder of Vinography ? Leos Tian, Director of New Food Magazine ? Gong Dan, Senior Editor of Sh. ? Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy
- 5. 1. Introduction of NewFood
- 6. 3.The real wine market in China
- 7. 2. The situation for social media & e- commerce on wine
- 8. 4. Solution: Combination of Online & Offline